Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Advertising Rates



Advertising Rates
   

Negotiating advertising rates for your business can be difficult because it depends on a number of different variables. What medium are you going through? How much space or time do you need? What is your target market? These are some of the questions that will determine how much you will need to get your message out there. Here are some other things you need to be aware of.

First of all, if you’re dealing with print media, your ability to negotiate and get the rates you want will generally be more flexible. After all, how much you pay will depend on how much of their services you make use of. Are you placing your ad in a special issue? Will it be in colour or black and white? You might not be able to negotiate any special discounts, but you can generally tailor your ad to the budget you have allotted it.

If you’re dealing with radio, the prices are much less fixed. Depending on what time slot you’re aiming for, that could be to either your advantage or disadvantage. If you’re trying to place an ad during a popular prime time radio show, then obviously you’re going to be paying more than you would for a 4 a.m. time slot, since competition will be much higher. But again, that flexibility is good to have and you can usually make it work to your needs.

When trying to get the best advertising rates possible, be aware that spring is usually the beginning of the buying season for broadcast media. Because television networks want to ensure they’re slots are all filled up as soon as possible, they usually offer good deals around this time. So, don’t wait for too long to get in on the action.

If you’re an entrepreneur and you’re going through this process alone instead of through a media service, it’s always a good idea to create a solid media plan that will keep you focused and on budget. Put it in writing before you attempt to make any deals. That way, you’ll be able to make sure that you don’t stray too far from your available resources.

When creating that media plan, make sure you highlight who exactly your target market is. That will be a crucial factor in deciding which media to make use of and how. A certain radio program might be hugely popular, but if it’s not your target audience listening in, then your ad will be poorly placed and you will have spent your money for nothing.

You also don’t want to go for the lowest advertising rates you can find, or with media that you are personally fond of. Likewise, don’t avoid advertising with a certain media outlet just because you personally aren’t fond of them. Both of those factors are likely to taint what is actually the best route for your business to go. Always take into account audience size, share, revenues and the like before making the call.



Like this article? Share it with your friends


Related Articles Related Articles
Pet Sitting Success: How to Make $5,200 More this Year-Without Doing More Work!
  Even if you don't own a pet sitting business you can learn how to substancially increase your earnings in your service-based business by taking 5 minutes to read the article below!
Advertising Rates
  Negotiating advertising rates for your business can be difficult because it depends on a number of different variables. What medium are you going through? How much space or time do you need? What is your target mark...
Rates of Return: The Effects of Human Capital on Economic Development
  By what criterion should an investment policy be judged? One important criterion is the rate of return on investment. What is meant by the rate of return on the investment and why is such a figure important?
Newspaper Advertising
  When many small business owners think of newspaper advertising, well, generally they don’t at all. Or rather, they don’t put much thought into their print ads. They just toss their company’s name and logo into their...
Wheres the Benefit
  Received a fat envelope last week from a new trust company that wanted me to place my deposit business with it. Inside was a free pen (very nice), and a white folder full of stuff telling how great it was, plus appl...

Related Forum Posts Related Forum Posts
Top 19 Copywriting books Top 19 Copywriting books
Re: Recommended advertising and affiliates. Re: Recommended advertising and affiliates.
Business Models on the Web Business Models on the Web
Still Exploring for loan Still Exploring for loan
Ideas for developing my business Ideas for developing my business
frequency of blogging frequency of blogging
Advertising vs Marketing Advertising vs Marketing
New member New member

 
About the Author
Have A Suggestion?

View Author's Video
Become An Author

Free Downloads


Jorge Cruz's

Complete
List Of
Marketing
Articles


First Name
Last Name
Email
 
If you enjoyed this article, get Jorge Cruz's Complete List of Marketing Articles For FREE!
Become An Author