Business Advertising
Business Advertising
First of all, despite what you’ve heard or what you may think, the Yellow Pages are still alive and kicking. Yes, people still do use them to find businesses much of the time. But, there is a kicker – if your business is just listed among the myriad of others, then chances are people are not going to find it. But, if your business has a big ad with a big picture, then the odds of people’s eyes being diverted directly to your ad are higher. It doesn’t cost too much extra money and it is definitely value for your dollar.
Second of all, look to newspapers. Yes, people still do read print offline. Focus on creating ads that look like actual newspaper articles. Studies have proven that the chances of people reading them go up dramatically. Another option would be to look for special interest newspapers in your region. Some papers might be directly in line with your target market.
Thirdly, some people might not consider this business advertising, but business cards are most definitely one of the best ways to promote your company and get word of it out there. Every time you meet someone, even if you can not see how they could become a prospective client or not at the time, give them your business card. Make sure you always have some on hand. You never know when somebody will be needing your service and just happen to reach into their pockets to find your card.
Fourthly, when thinking promotions, think big. Don’t just limit yourself to small-scale newspapers or Yellow Pages or radio or the like. Think cars and billboards. The reason buses are full of ads is because people like you and me read them every day. Whether we’re sitting in traffic in our cars or on buses, we’re surrounded by ads. And yes, often times we do actually notice them. Why not make your companies one of those ads we take note of?
Finally, never lose the opportunity to promote your company. Even something like sending a client an invoice could be used as a chance to advertise. Include with the invoice a special promotion, such as a limited time offer for returning clients. They will appreciate the special and might just take advantage of it.
With all of these tips, it’s important to remember that small business advertising is all about thinking outside of the box. What can you do to get your company out there that no one else is doing? Answer that question and find a surefire way to make your company stand out.
Business Advertising - To learn more about this author, visit Jorge Cruz's Website.
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As entrepreneurs, we may not have much money to spend on promotional means, but that doesn’t mean that small business advertising has to be limited to word of mouth and the like. Over the years, this creative class of business people has come up with some tried and true strategies to get word of their businesses out there, and I’m here to share some of them with you.
First of all, despite what you’ve heard or what you may think, the Yellow Pages are still alive and kicking. Yes, people still do use them to find businesses much of the time. But, there is a kicker – if your business is just listed among the myriad of others, then chances are people are not going to find it. But, if your business has a big ad with a big picture, then the odds of people’s eyes being diverted directly to your ad are higher. It doesn’t cost too much extra money and it is definitely value for your dollar.
Second of all, look to newspapers. Yes, people still do read print offline. Focus on creating ads that look like actual newspaper articles. Studies have proven that the chances of people reading them go up dramatically. Another option would be to look for special interest newspapers in your region. Some papers might be directly in line with your target market.
Thirdly, some people might not consider this business advertising, but business cards are most definitely one of the best ways to promote your company and get word of it out there. Every time you meet someone, even if you can not see how they could become a prospective client or not at the time, give them your business card. Make sure you always have some on hand. You never know when somebody will be needing your service and just happen to reach into their pockets to find your card.
Fourthly, when thinking promotions, think big. Don’t just limit yourself to small-scale newspapers or Yellow Pages or radio or the like. Think cars and billboards. The reason buses are full of ads is because people like you and me read them every day. Whether we’re sitting in traffic in our cars or on buses, we’re surrounded by ads. And yes, often times we do actually notice them. Why not make your companies one of those ads we take note of?
Finally, never lose the opportunity to promote your company. Even something like sending a client an invoice could be used as a chance to advertise. Include with the invoice a special promotion, such as a limited time offer for returning clients. They will appreciate the special and might just take advantage of it.
With all of these tips, it’s important to remember that small business advertising is all about thinking outside of the box. What can you do to get your company out there that no one else is doing? Answer that question and find a surefire way to make your company stand out.
Business Advertising - To learn more about this author, visit Jorge Cruz's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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