Internet Advertising
Internet Advertising
Online marketing is a tricky business. Normally, sales are done in person, where body language accounts for 90 percent of communication. How do we now operate in an environment with no human interaction and often unfriendly technology in the place of body language? How do we convince visitors to leave with a purchase instead of just leaving and not coming back?
First of all, you need to make sure that your website is written with the customer in mind. You should be doing whatever you can to build rapport with your prospects. Does your site take ages to load or is it fast? Is it visually appealing or a turn off to the eyes? Is your sales copy being written by talented people with experience? No amount of flash or fancy technology will replace the sales text of your site. That should be your number one priority.
Internet advertising is all about understanding what your visitors want. Since we can’t ask prospects in person and listen to their response, we need to examine what kinds of people are coming to our site, what keywords they’re searching for, where they’re coming from, and how long they’re staying. You need to be able to understand how visitors are currently interacting with your site in order to see where improvements can be made.
Once you understand what it is that people are searching for when they come to your site, you can better design it to meet those needs. But beyond that, you need to be able to grab their attention and hold their interest – no easy task in the online world. From there, you need to motivate them to act. Create a clear system of navigation that encourages visitors to act on every page. Whether it’s signing up for a free newsletter or prompting people to buy a free trial of your product, always be encouraging visitors to do, do, do!
In order to stay on top of your Internet advertising strategy, make sure you get a regularly updated traffic report sent to you based on your site’s log files. You need to know who is visiting your site and how often. And above everything else, always remember to keep things simple and useful. If you are actually pleasing or helping your prospects then why wouldn’t they want to return?
Internet Advertising - To learn more about this author, visit Jorge Cruz's Website.
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This article is focused on how to improve your “Conversion Ratio.” Don’t know that is? Don’t worry; I’m here to explain it to you. Conversion Ratio is the amount of visitors that come to your website and are actually turned into clients or customers. How much traffic does your site get and what percentage of that results in products or services sold? If your ratio is low, then your site isn’t as efficient as it should be, and you should focus on boosting that number before you do anything else with the site. To do that, you need to ensure that your Internet advertising is the most effective it can be.
Online marketing is a tricky business. Normally, sales are done in person, where body language accounts for 90 percent of communication. How do we now operate in an environment with no human interaction and often unfriendly technology in the place of body language? How do we convince visitors to leave with a purchase instead of just leaving and not coming back?
First of all, you need to make sure that your website is written with the customer in mind. You should be doing whatever you can to build rapport with your prospects. Does your site take ages to load or is it fast? Is it visually appealing or a turn off to the eyes? Is your sales copy being written by talented people with experience? No amount of flash or fancy technology will replace the sales text of your site. That should be your number one priority.
Internet advertising is all about understanding what your visitors want. Since we can’t ask prospects in person and listen to their response, we need to examine what kinds of people are coming to our site, what keywords they’re searching for, where they’re coming from, and how long they’re staying. You need to be able to understand how visitors are currently interacting with your site in order to see where improvements can be made.
Once you understand what it is that people are searching for when they come to your site, you can better design it to meet those needs. But beyond that, you need to be able to grab their attention and hold their interest – no easy task in the online world. From there, you need to motivate them to act. Create a clear system of navigation that encourages visitors to act on every page. Whether it’s signing up for a free newsletter or prompting people to buy a free trial of your product, always be encouraging visitors to do, do, do!
In order to stay on top of your Internet advertising strategy, make sure you get a regularly updated traffic report sent to you based on your site’s log files. You need to know who is visiting your site and how often. And above everything else, always remember to keep things simple and useful. If you are actually pleasing or helping your prospects then why wouldn’t they want to return?
Internet Advertising - To learn more about this author, visit Jorge Cruz's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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