12 Questions You Must Ask Before Doing SEO
12 Questions You Must Ask Before Doing SEO
1. What are your timing expectations? When do you hope to see results? And (if dealing with a SEO vendor) what have you been promised in the way of timing?
2. How do you plan to measure the return on investment of this tactic? (What are your specific and measurable objectives?)
3. Are you aware of the technical, design, and content changes that you will need to make to your Website?
4. What specific tactics you or the SEO vendor will use?
5. Are these tactics legal now? Are you sure?
6. Are these tactics going to be legal 3 months from now?
7. Have you been guaranteed by the SEO vendor that the tactics are legal?
8. Have you been made aware of the 'risks' of SEO?
9. What will the SEO vendor do if you get blacklisted from the search engines?
10. Does the SEO vendor offer some sort of overall performance guarantee?
11. Will the SEO vendor provide you with ongoing support or is this a one-time effort?
12. What sort of reporting will be provided to you? What, and how often?
When done right, Search Engine Optimization can be a powerful tactic. But if you aren’t satisfied with your – or the vendor’s – answers to these questions, you may want to think twice about what you are getting yourself into.
12 Questions You Must Ask Before Doing SEO - To learn more about this author, visit Bill Sweetman's Website.
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Thinking about Search Engine Optimization (SEO) for your Website? Before you go to the trouble and expense, here are 12 questions you must ask of yourself and any SEO vendor you are considering engaging to do the work:
1. What are your timing expectations? When do you hope to see results? And (if dealing with a SEO vendor) what have you been promised in the way of timing?
2. How do you plan to measure the return on investment of this tactic? (What are your specific and measurable objectives?)
3. Are you aware of the technical, design, and content changes that you will need to make to your Website?
4. What specific tactics you or the SEO vendor will use?
5. Are these tactics legal now? Are you sure?
6. Are these tactics going to be legal 3 months from now?
7. Have you been guaranteed by the SEO vendor that the tactics are legal?
8. Have you been made aware of the 'risks' of SEO?
9. What will the SEO vendor do if you get blacklisted from the search engines?
10. Does the SEO vendor offer some sort of overall performance guarantee?
11. Will the SEO vendor provide you with ongoing support or is this a one-time effort?
12. What sort of reporting will be provided to you? What, and how often?
When done right, Search Engine Optimization can be a powerful tactic. But if you aren’t satisfied with your – or the vendor’s – answers to these questions, you may want to think twice about what you are getting yourself into.
12 Questions You Must Ask Before Doing SEO - To learn more about this author, visit Bill Sweetman's Website.
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 Why-Questions
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| Ever watch someone being interviewed on TV? If so, you know that the interviewer asks questions, and the person being interviewed makes statements. |
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Can You Use Closed Questions to Sell More Insurance?
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| The quick answer is absolutely. Now let me explain. |
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Ask Open Ended Questions
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| I was reading an article by Peter Murphy on "5 Good Ways To Start A Conversation" and his point about asking open-ended questions seemed appropriate to sales interviews. |
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Answer Questions Get Search Traffic
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 Keyword research tool Wordtracker recently added a cool free tool called Keyword Questions. I think this has some great SEO potential for small business marketers. |
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Quit Making Your Insurance Prospects Feel Stupid
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| Does it feel awkward when you ask prospects questions? You ask a question and the prospect just kind of looks back at you. At best they may grunt and nod. |
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To learn more about the Evan Elite Author Program please contact us. | |||
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 Bill Sweetman (Visit Bill's Website) Bill Sweetman is one of the Internet marketing industry's most respected authorities and his innovative work over the last 15 years has been recognized by numerous awards, including the prestigious Internet World Impact Award for Communications. Bill has overseen hundreds of Internet marketing campaigns for companies such as Alliance Atlantis Communications, Bell Mobility, CBC, Dupont, General Motors of Canada, Harlequin Enterprises, Hewlett-Packard, Pfizer Canada, and RBC Royal Bank. Bill is a popular speaker at industry conferences, and he is frequently interviewed by the media as an Internet marketing expert. He is also one of the founders of the Canadian New Media Awards, and he has worked as a producer on numerous award-winning Websites. Bill is a regular contributor to various trade publications and blogs, including his own acclaimed Internet marketing blog, Sweetma ntra, located at www.swe etmantra.com.
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