Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Defining Success Metrics for Corporate Blogs

Written by: Bill Sweetman

Article Overview: What are the success metrics for a corporate blog?

Free Download - 12 Questions You Must Ask Before Doing SEO By Bill Sweetman
Name: Email:

Defining Success Metrics for Corporate Blogs

I was recently asked to help someone define success metrics for a corporate blog. I thought this was such a great topic that I'd share my answer with a wider audience.

Many of the success metrics for blogs are similar to those that might apply to a Website, since blogs are a variation on a Website.

These 'shared' success metrics include:

Blog/Website Traffic
* Unique Visitors
* Unique Visits
* Repeat Visits
* Page Views
* Page Views per Visit
* Average Time Spent on site

Blog/Website Brand/Content Interactions
* Content Page Views
* Content % of Page Views

Blog/Website Responses (if applicable)
* Number of Desired Responses
* Conversion Rate from site visitor to Desired Response
* Cost-Per-Desired Response

In addition to the above 'shared' success metrics, there are a number of success metrics that are specific to the unique nature of blogs.

These blog-specific success metrics include:

* Number of Subscribers to the blog's RSS Feed
* Number of Overall Inbound Links to the blog
* Number of other Blogs that Link to the blog
* Number of Comments Submitted to the blog
* Number of Trackbacks Submitted to our blog

Not all of these success metrics will apply in every case, however these are some of the more common ones.

Related Articles
  Quality in Marketing: You must start with these 2 definitions
  Why is a company culture so important
  Lead Generation Best Practices: Measure Beyond Cost-Per-Lead
  Defining Your Organization from the Inside Out
  Starting a Blog? Blogging 202

Home > Marketing > Bill Sweetman > Defining Success Metrics for Corporate Blogs
Article Tags: audience, blog, blogs, content page, conversion rate, inbound links, page views, subscribers, success metrics, traffic, unique visitors, unique visits, variation, website responses

About the Author: Bill Sweetman
RSS for Bill's articles - Visit Bill's website

Bill Sweetman is one of the Internet marketing industry's most respected authorities and his innovative work over the last 15 years has been recognized by numerous awards, including the prestigious Internet World Impact Award for Communications. Bill has overseen hundreds of Internet marketing campaigns for companies such as Alliance Atlantis Communications, Bell Mobility, CBC, Dupont, General Motors of Canada, Harlequin Enterprises, Hewlett-Packard, Pfizer Canada, and RBC Royal Bank. Bill is a popular speaker at industry conferences, and he is frequently interviewed by the media as an Internet marketing expert. He is also one of the founders of the Canadian New Media Awards, and he has worked as a producer on numerous award-winning Websites. Bill is a regular contributor to various trade publications and blogs, including his own acclaimed Internet marketing blog, Sweetmantra, located at www.sweetmantra.com.

Click here to visit Bill's website
Dashed Line

More from Bill Sweetman
The Little Internet Marketing Tactic That Could
Whats a Domain Name Really Worth
12 Questions You Must Ask Before Doing SEO
The Biggest Domain Name Myth
10 Facebook Tips for Professionals


Related Forum Posts
Re: Top 50 Lists Re: Top 50 Lists - Hi Evan, How about "Top 50": -Inventor Blogs To Watch -Franchising Blogs To Watch -Business Book Review Blogs -Women Entrepreneur Blogs -Young Entrepreneur Blogs
RSS explained RSS explained - Hi Takuya, Many thanks for the indepth explantion. If I understand it right, it is mainly for the use of 'Blogs'. You refer to the use connected to 'Blogs. What about websites. Is there a benefit, too? Kindest regards Beat "Unlock People's Potentials!"
Corporate Resource Speakers in Australia Corporate Resource Speakers in Australia - Where can we find one of the best Corporate Resource Speakers in Australia?
Seeking advice on working procedure of Convenience Store Fra Seeking advice on working procedure of Convenience Store Fra - I have some queries about the working of the franchises. How does the relationship between the Store Owner, Suppliers and Corporate works exactly? How does the store owners get reimbursed when they sell commodities like coke in fewer prices than others?
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action). Success - H3 Robert


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

How To Be A Management Legend

Life, Conflict and Work

The Golden Rule of Communications

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.