I was recently asked to help someone define success metrics for a corporate blog. I thought this was such a great topic that I'd share my answer with a wider audience.
Many of the success metrics for blogs are similar to those that might apply to a Website, since blogs are a variation on a Website.
These 'shared' success metrics include:
Blog/Website Traffic
* Unique Visitors
* Unique Visits
* Repeat Visits
* Page Views
* Page Views per Visit
* Average Time Spent on site
Blog/Website Brand/Content Interactions
* Content Page Views
* Content % of Page Views
Blog/Website Responses (if applicable)
* Number of Desired Responses
* Conversion Rate from site visitor to Desired Response
* Cost-Per-Desired Response
In addition to the above 'shared' success metrics, there are a number of success metrics that are specific to the unique nature of blogs.
These blog-specific success metrics include:
* Number of Subscribers to the blog's RSS Feed
* Number of Overall Inbound Links to the blog
* Number of other Blogs that Link to the blog
* Number of Comments Submitted to the blog
* Number of Trackbacks Submitted to our blog
Not all of these success metrics will apply in every case, however these are some of the more common ones.
Defining Success Metrics for Corporate Blogs - To learn more about this author, visit Bill Sweetman's Website.
Like this article? Share it with your friends
 |
Related Businesses - Evan Elite Authors |
|
Leanne Hoagland Smith
Are you or your business where you want to be? Are you facing constant struggles in business or life in general? Would you like to "unlock" those obstacles keeping you from greater business or personal success? As your results partner, we can work together to unlock those desired results by achieving tomorrow's solutions today. Let’s use your strengths for real change through proven and affordable solutions where the real problems are identified. Are you seeking loyal customers, great attitudes, increased sales, improved profitability or just some sleep filled nights? Then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspec ialist.com/customer-loyalty.htm Give me a call 219.759.5601 for a free strategy session. I look forward to speaking with you. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Bill Sweetman
(Visit Bill's Website)
Bill Sweetman is one of the Internet
marketing industry's most respected
authorities and his innovative work over
the last 15 years has been recognized by
numerous awards, including the prestigious
Internet World Impact Award for
Communications.
Bill has overseen hundreds of Internet
marketing campaigns for companies such as
Alliance Atlantis Communications, Bell
Mobility, CBC, Dupont, General Motors of
Canada, Harlequin Enterprises,
Hewlett-Packard, Pfizer Canada, and RBC
Royal Bank.
Bill is a popular speaker at industry
conferences, and he is frequently
interviewed by the media as an Internet
marketing expert. He is also one of the
founders of the Canadian New Media Awards,
and he has worked as a producer on
numerous award-winning Websites.
Bill is a regular contributor to various
trade publications and blogs, including
his own acclaimed Internet marketing blog,
Sweetma
ntra, located at www.swe
etmantra.com.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
