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Does Your Domain Name Have a Dirty Secret?

Written by: Bill Sweetman

Article Overview: How to avoid being stuck with a domain name that will get you into trouble.

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Does Your Domain Name Have a Dirty Secret?

When it comes to choosing a domain name for your business, it helps to have a 'dirty' mind. Otherwise you might end up being stuck with a domain name that will get you into trouble with word-based content filters.

That's right, if your domain name inadvertently contains a 'naughty' keyword or phrase, your entire Website may be blocked by content blocking filters still commonly used by large corporations, libraries, schools, and overprotective parents. Your site might also be hindered from showing up in some search engines, and some of the email messages you send from your domain could end up being blocked by spam filters.

Here are some fictitious examples of what at first appear to be innocent domain names:

HireThisExCopper [dot-something]
EssexWorld [dot-something]
Look closer, however, and you will notice that the first domain contains the word "sex" and the second contains the phrase "sex world." Both of these domains could end up running into trouble with filters, especially the second one.

And can you spot what's problematic with these domain names?

ScanAlley [dot-something]
CanalTours [dot-something]
Both contain the word "anal" which also poses a risk of running afoul of filters.

You get the idea...

So before deciding on your next domain name, be sure to scrutinize it carefully. Look for any and all 'troublesome' words and phrases. The last thing you want is to have your seemingly innocuous domain name misinterpreted by word-based content filters.

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Home > Marketing > Bill Sweetman > Does Your Domain Name Have a Dirty Secret
Article Tags: content filters, dirty mind, domain name, domain names, email messages, large corporations, libraries, overprotective parents, phrase, phrases, risk, running into trouble, search engines, sex world, spam filters, troublesome words, word sex

About the Author: Bill Sweetman
RSS for Bill's articles - Visit Bill's website

Bill Sweetman is one of the Internet marketing industry's most respected authorities and his innovative work over the last 15 years has been recognized by numerous awards, including the prestigious Internet World Impact Award for Communications. Bill has overseen hundreds of Internet marketing campaigns for companies such as Alliance Atlantis Communications, Bell Mobility, CBC, Dupont, General Motors of Canada, Harlequin Enterprises, Hewlett-Packard, Pfizer Canada, and RBC Royal Bank. Bill is a popular speaker at industry conferences, and he is frequently interviewed by the media as an Internet marketing expert. He is also one of the founders of the Canadian New Media Awards, and he has worked as a producer on numerous award-winning Websites. Bill is a regular contributor to various trade publications and blogs, including his own acclaimed Internet marketing blog, Sweetmantra, located at www.sweetmantra.com.

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Related Forum Posts
URL change URL change - Hi The AnonymousMan, When one has a Domain Name ie URL, I understand, it is not possible to change it. One has to take out a complete new Domain. Is that correct? However, if you can change it, how can you do it? Kindest Regards, Beat "Unlock People's Potentials!"
When choosing a domain. When choosing a domain. - Hi there, What factors are important when choosing a new Domain Name? One needs to be creative and selective to get an attractive name. What challenges have you had in choosing a new Domain Name? Which provider proved to be excellent? I am at the starting point to find a good hosting provider. I guess the choices are immense. Kindest Regards Beat Muelller "Unlock People's Potentials!"
Victoria's Secret - Too Sexy? Victoria's Secret - Too Sexy? - This will be upsetting for some men. I just heard a report about Victoria's Secret and it was interesting. Their sales were down drastically in the 4th quarter of 2007 and the report was about how they are thinking the company has gotten too far away from the heritage that made it the blockbuster company it is. They are thinking the ads etc have become too sexy and the plan (at the moment) is to make the ads more sophisticated. That would be like the Super Bowl commercial which was very tasteful, but very different from any Victoria's Secret I've seen lately. Who do you all think the current sexy ads are targeting? I think its the men that they hope will buy these items for their female significant others. I hate to give Omarosa any kudos - but most women aren't "sold" on an item by an ad of a near naked sexy woman. Shri
Re: Success Re: Success - I study success intently, and would like to share: Here's two excellent and nearly identical success-formulas from a couple of the world's masters. FIRST FORMULA: 1. Passionate Desire 2. Clear, Definite Purpose 3. Committed Decision 4. Take Action In Faith (Bonus Secret Sauce: 5. Repeat Consistently) I made a video about this, but am not allowed to link it yet. Google "Ryze Success Steps" for it. Oh, and this is Napoleon Hill's (Master Of Success Laws)'s Formula. SECOND FORMULA: 1. Passionate Desire 2. Understand It Is Already Done (Faith) 3. Relax & Allow It To Unfold (Go about your life calmly) This one is courtesy of Abraham-Hicks (inspiration for the movie The Secret). Hope that helps!
The Secret The Secret - Hi Binary Guy - The Secret certainly has been getting a lot of attention and promotion by the likes of Oprah. What have your experiences been with the program?


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