It's time to pay tribute to a powerful yet simple Internet marketing tactic that is often overlooked in favour of more "cool" options.
I am referring to the 'lowly' email signature file.
A signature (or SIG) file is a brief chunk of copy that is automatically appended to the footer of your outgoing email messages. Most email programs allow you to set this up in advance, and some allow you to easily choose and rotate between different SIG files.
If you work for yourself or a company, I strongly recommend that you - at the very least - include your name, title, company name, and contact info in your SIG file. (For those of you who are rolling your eyes at this 'obvious' suggestion, you'd be amazed how many people forget to include their phone number. Monitor your inbound email during the course of the next few days and you'll see what I mean.) Even if you don't have a Website, make sure that your email address is included as a clickable link.
You should also consider including a brief description of your business, your tag line (if one exists), and perhaps a specific offer or call to action. This could be a brief blurb about an upcoming seminar you're giving, a link to your blog, or an invitation (and link) to subscribe to your email newsletter.
Don't be deceived by their simplicity. A SIG file can be a very effective tool. It costs nothing, you can change it as often as you want, and it's a smart and efficient way to gently remind everyone you correspond with about your products or services.
The Little Internet Marketing Tactic That Could - To learn more about this author, visit Bill Sweetman's Website.
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Bill Sweetman
(Visit Bill's Website)
Bill Sweetman is one of the Internet
marketing industry's most respected
authorities and his innovative work over
the last 15 years has been recognized by
numerous awards, including the prestigious
Internet World Impact Award for
Communications.
Bill has overseen hundreds of Internet
marketing campaigns for companies such as
Alliance Atlantis Communications, Bell
Mobility, CBC, Dupont, General Motors of
Canada, Harlequin Enterprises,
Hewlett-Packard, Pfizer Canada, and RBC
Royal Bank.
Bill is a popular speaker at industry
conferences, and he is frequently
interviewed by the media as an Internet
marketing expert. He is also one of the
founders of the Canadian New Media Awards,
and he has worked as a producer on
numerous award-winning Websites.
Bill is a regular contributor to various
trade publications and blogs, including
his own acclaimed Internet marketing blog,
Sweetma
ntra, located at www.swe
etmantra.com.
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Offering free stuff as a marketing tactic is an accepted practice in most industries.
