Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

The Little Internet Marketing Tactic That Could



The Little Internet Marketing Tactic That Could
   

It's time to pay tribute to a powerful yet simple Internet marketing tactic that is often overlooked in favour of more "cool" options.

I am referring to the 'lowly' email signature file.

A signature (or SIG) file is a brief chunk of copy that is automatically appended to the footer of your outgoing email messages. Most email programs allow you to set this up in advance, and some allow you to easily choose and rotate between different SIG files.

If you work for yourself or a company, I strongly recommend that you - at the very least - include your name, title, company name, and contact info in your SIG file. (For those of you who are rolling your eyes at this 'obvious' suggestion, you'd be amazed how many people forget to include their phone number. Monitor your inbound email during the course of the next few days and you'll see what I mean.) Even if you don't have a Website, make sure that your email address is included as a clickable link.

You should also consider including a brief description of your business, your tag line (if one exists), and perhaps a specific offer or call to action. This could be a brief blurb about an upcoming seminar you're giving, a link to your blog, or an invitation (and link) to subscribe to your email newsletter.

Don't be deceived by their simplicity. A SIG file can be a very effective tool. It costs nothing, you can change it as often as you want, and it's a smart and efficient way to gently remind everyone you correspond with about your products or services.

The Little Internet Marketing Tactic That Could - To learn more about this author, visit Bill Sweetman's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Effective Lead Generation Tactics From Your Strategic Thinking Business Coach
  A key element of a strategic marketing plan is the generation of qualified leads. No matter what type of business you have, there is the need to generate quality leads. The challenge for many businesses owners (an...
Internet Marketing With A Laid Out Strategy
  A lot of internet marketers run some unprofitable websites or businesses with no short or long term strategies. Some people do not have any goals, while some seem to jump from one ‘business opportunity’ to another. ...
A Referral Tactic to Quadruple Your Business
  Learn how to get business owners to "refer" your business to all of their employees. It's simple, but brilliant.
When Free Is Just Too Expensive
  Offering free stuff as a marketing tactic is an accepted practice in most industries.
What is a marketing plan?
  A marketing plan is a plan for how you will market your service/product or introduce a new service/product into your market niche. Use this article to find out what to include in your marketing plan.

Related Forum Posts Related Forum Posts
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f
Internet Marketing Conference on SLife Internet Marketing Conference on SLife
Re: hi from south africa Re: hi from south africa
Re: Green Business Ideas! Re: Green Business Ideas!
Free Internet Marketing Training Free Internet Marketing Training
Re: Affiliate Marketing - Open for Discussion Re: Affiliate Marketing - Open for Discussion
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f
Re: Online Sales course Re: Online Sales course

Related Forum Posts Related Businesses - Evan Elite Authors

The Evan Elite Authors program is currently in beta phase. For details please contact us.


 
About the Author


Bill Sweetman
(Visit Bill's Website)
Bill Sweetman is one of the Internet marketing industry's most respected authorities and his innovative work over the last 15 years has been recognized by numerous awards, including the prestigious Internet World Impact Award for Communications. Bill has overseen hundreds of Internet marketing campaigns for companies such as Alliance Atlantis Communications, Bell Mobility, CBC, Dupont, General Motors of Canada, Harlequin Enterprises, Hewlett-Packard, Pfizer Canada, and RBC Royal Bank. Bill is a popular speaker at industry conferences, and he is frequently interviewed by the media as an Internet marketing expert. He is also one of the founders of the Canadian New Media Awards, and he has worked as a producer on numerous award-winning Websites. Bill is a regular contributor to various trade publications and blogs, including his own acclaimed Internet marketing blog, Sweetma ntra, located at www.swe etmantra.com.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Bill Sweetman's

Complete
List Of
Marketing
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Bill Sweetman's Complete List of Marketing Articles For FREE!

More Bill Sweetman
Seven Tips for Creating Better Internet Video
12 Questions You Must Ask Before Doing SEO
Ten Viral Marketing Best Practices
Whats a Domain Name Really Worth
10 Facebook Tips for Professionals
The Little Internet Marketing Tactic That Could
The Biggest Domain Name Myth
Defining Success Metrics for Corporate Blogs
Does Your Domain Name Have a Dirty Secret
Become An Author