10 Ways To Improve Customer Loyalty
10 Ways To Improve Customer Loyalty
Having loyal customers is highly important in many businesses today. Repeat business can make the world go around as well as the highly profitable word of mouth advertising. Face it, if your customers are telling others about the great experience that they had with you then you are going to get some customers that did not cost you a dime in advertising costs. But the question is, how does one build top notch customer loyalty?
The main focus of such a discussion is how to improve the experience that your customers have with your company. Only a happy customer will be a return or loyal customer. If you can keep them happy then you can keep them coming back.
• The number one way to create a loyal customer base is to ensure that the customers are happy. This means that your employees are performing their job to the best of their ability no matter what.
• Offer the best deals in town for your customers and they will come back again and again. Use the fast nickel slow dime theory.
• Have an ironclad return policy that will make them feel confident.
• Offer the best possible warranty to ensure that they know they are getting a quality product.
• Offer only the highest quality products available.
• Increase the level of customer service availability to increase the customers awareness that you stand behind the products.
• Be visible to them. When the owner and operator is approachable customers will come back.
• Encourage employees to go that extra mile with the customers.
• Offer deals to repeat customers.
• Use a customer loyalty program.
Use of a customer loyalty program is one of the best ways to ensure repeat business. One of the best and most successful programs in force today is using free vacation packages.
The fact is that travel is more expensive now then it ever has been. Over the years the cost of travel has hit the economy hard and many people are staying home because they can no longer afford such things. Well that time is over.
As a business owner you can use paid travel vouchers as a customer loyalty program reward. Those customers who frequent the company can earn points that will lead to a free vacation to many destinations around the country. Best of all it will not cost you an arm and a leg.
Rather then buying a single all inclusive package, the owner can purchase a block of vouchers and offer them as rewards. This system has proved well with the companies who have implemented it and has shown to increase customer loyalty by over fifty percent when used properly.
Marketing such a program is rather simple. Use the advertising that you already have in place then simply add the new campaign as part of the old one.
There is also the contest version. Tell the customers that they have been entered to win a vacation package with every purchase they make. With this system you can then garner massive amounts of support by simply providing each purchasing customer with a vacation so everyone is a winner.
10 Ways To Improve Customer Loyalty - To learn more about this author, visit Sheryl Strasser's Website.
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10 Ways To Improve Customer Loyalty
Having loyal customers is highly important in many businesses today. Repeat business can make the world go around as well as the highly profitable word of mouth advertising. Face it, if your customers are telling others about the great experience that they had with you then you are going to get some customers that did not cost you a dime in advertising costs. But the question is, how does one build top notch customer loyalty?
The main focus of such a discussion is how to improve the experience that your customers have with your company. Only a happy customer will be a return or loyal customer. If you can keep them happy then you can keep them coming back.
• The number one way to create a loyal customer base is to ensure that the customers are happy. This means that your employees are performing their job to the best of their ability no matter what.
• Offer the best deals in town for your customers and they will come back again and again. Use the fast nickel slow dime theory.
• Have an ironclad return policy that will make them feel confident.
• Offer the best possible warranty to ensure that they know they are getting a quality product.
• Offer only the highest quality products available.
• Increase the level of customer service availability to increase the customers awareness that you stand behind the products.
• Be visible to them. When the owner and operator is approachable customers will come back.
• Encourage employees to go that extra mile with the customers.
• Offer deals to repeat customers.
• Use a customer loyalty program.
Use of a customer loyalty program is one of the best ways to ensure repeat business. One of the best and most successful programs in force today is using free vacation packages.
The fact is that travel is more expensive now then it ever has been. Over the years the cost of travel has hit the economy hard and many people are staying home because they can no longer afford such things. Well that time is over.
As a business owner you can use paid travel vouchers as a customer loyalty program reward. Those customers who frequent the company can earn points that will lead to a free vacation to many destinations around the country. Best of all it will not cost you an arm and a leg.
Rather then buying a single all inclusive package, the owner can purchase a block of vouchers and offer them as rewards. This system has proved well with the companies who have implemented it and has shown to increase customer loyalty by over fifty percent when used properly.
Marketing such a program is rather simple. Use the advertising that you already have in place then simply add the new campaign as part of the old one.
There is also the contest version. Tell the customers that they have been entered to win a vacation package with every purchase they make. With this system you can then garner massive amounts of support by simply providing each purchasing customer with a vacation so everyone is a winner.
10 Ways To Improve Customer Loyalty - To learn more about this author, visit Sheryl Strasser's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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