5 Tips on How to Choose Which Wholesale Promotional Products to Offer
5 Tips on How to Choose Which Wholesale Promotional Products to Offer
According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) – Your promotional product must be useful, not just to anyone, but most especially to your target market. Quality (71.8%) – If you’re not willing or able to produce promotional products of adequate or superior quality, then it’s better to employ another marketing strategy instead. Attractiveness (61.5%) – Your product must also be visually pleasing to the eye and most especially once more to your target market. If your promotional product’s not something that your customer can proudly brandish in public, don’t give it away. Customers also indicated their desire for promotional products that are tasteful (59.8%), but since taste is entirely subjective, make sure that your promotional product adheres to your target market’s taste. Convenience (45.5%) – Convenience can convey different meanings, and if you want to play it safe then you need to use promotional products that are conveniently compact in size besides being convenient to use as well. Uniqueness (43.7%) – Promotional products should also be unique if possible, but you can worry about this later on. Longevity (28.2%) – And lastly, promotional products – if possible – should be durable.
Tip #2 NEVER FORGET TO PRINT YOUR COMPANY’S NAME
There’s no point to having wholesale promotional products manufactured and given away if none of them bears the name of your company. Be careful, however, when having your company name printed because too large a print can be detrimental while too small a print can prove to be ineffective. Also, consider if it will be better for you to have your company logo printed instead of your company name. Sometimes, image-conscious customers prefer to use promotional products that only bear the logo instead of the name.
Tip #3 SIZE MATTERS
If your wholesale promotional products consist of things like pens and lighters, these may be useful and even fashionably designed but they also allow you only a small amount of space to have your company name and logo printed.
Tip #4 THINK EXPOSURE
Useful is as useful goes but sometimes people end up using a promotional product frequently not just because it’s useful but trendy as well. One good example of this is giveaway caps. As long as the corporate logo or name is tastefully incorporated, customers probably won’t mind using it for almost all kinds of occasions.
Tip #5 MATCH THE PRODUCT WITH THE REASON
No company gives away promotional products without any reason. You yourself have your own reasons for giving away promotional products and one way to increase its effectiveness is by making sure that it matches the reason and circumstances surrounding it. Are you having wholesale promotional products manufactured for a trade show or to introduce a new product to the market? Follow these tips and you’re sure to end up with a wholesale batch of promotional products that are going to drive your sales up.
5 Tips on How to Choose Which Wholesale Promotional Products to Offer - To learn more about this author, visit Sheryl Strasser's Website.
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Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS
According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) – Your promotional product must be useful, not just to anyone, but most especially to your target market. Quality (71.8%) – If you’re not willing or able to produce promotional products of adequate or superior quality, then it’s better to employ another marketing strategy instead. Attractiveness (61.5%) – Your product must also be visually pleasing to the eye and most especially once more to your target market. If your promotional product’s not something that your customer can proudly brandish in public, don’t give it away. Customers also indicated their desire for promotional products that are tasteful (59.8%), but since taste is entirely subjective, make sure that your promotional product adheres to your target market’s taste. Convenience (45.5%) – Convenience can convey different meanings, and if you want to play it safe then you need to use promotional products that are conveniently compact in size besides being convenient to use as well. Uniqueness (43.7%) – Promotional products should also be unique if possible, but you can worry about this later on. Longevity (28.2%) – And lastly, promotional products – if possible – should be durable.
Tip #2 NEVER FORGET TO PRINT YOUR COMPANY’S NAME
There’s no point to having wholesale promotional products manufactured and given away if none of them bears the name of your company. Be careful, however, when having your company name printed because too large a print can be detrimental while too small a print can prove to be ineffective. Also, consider if it will be better for you to have your company logo printed instead of your company name. Sometimes, image-conscious customers prefer to use promotional products that only bear the logo instead of the name.
Tip #3 SIZE MATTERS
If your wholesale promotional products consist of things like pens and lighters, these may be useful and even fashionably designed but they also allow you only a small amount of space to have your company name and logo printed.
Tip #4 THINK EXPOSURE
Useful is as useful goes but sometimes people end up using a promotional product frequently not just because it’s useful but trendy as well. One good example of this is giveaway caps. As long as the corporate logo or name is tastefully incorporated, customers probably won’t mind using it for almost all kinds of occasions.
Tip #5 MATCH THE PRODUCT WITH THE REASON
No company gives away promotional products without any reason. You yourself have your own reasons for giving away promotional products and one way to increase its effectiveness is by making sure that it matches the reason and circumstances surrounding it. Are you having wholesale promotional products manufactured for a trade show or to introduce a new product to the market? Follow these tips and you’re sure to end up with a wholesale batch of promotional products that are going to drive your sales up.
5 Tips on How to Choose Which Wholesale Promotional Products to Offer - To learn more about this author, visit Sheryl Strasser's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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