A Basic Guide to Promotional Products
What are Promotional Products?
Promotional products can be any product that’s given away – usually for free or at a reduced price – to achieve a certain result.
Uses or Benefits for Promotional Products
Creation and Retention of Interest – If the promotional products you’re giving away are useful and durable, recipients would no doubt be able to use them for a long time. Consequently, they can become your customers in the future because the imprinted logo or brand name on the promotional products constantly reminds them of how they got the product in the first place.
Trade Show Traffic Generation – If you are joining a trade show, one way of encouraging people to visit your booth is to offer promotional products. And to make sure that the benefit’s mutual, make sure that you attach a pamphlet to the product or require people to listen to you first before allowing them to proceed to the “next step” and accept their “reward”. When others see people flocking to your booth, curiosity will usually prompt them to join in and the cycle goes on and on.
Free Samples as Promotional Products - If you’ve got a new product to introduce to the market, you can give samples away and allow prospective customers to experience for themselves the benefits of your latest product. This can even be a more affordable marketing solution since you don’t have to make use of the services of another manufacturing company. In this instance, it’s your own factory that’s manufacturing the products you intend to give away for promotional use.
Promoting through Corporate Giveaways – Whenever your company celebrates an important milestone – anniversaries, acceptance of any award, or achievement of a special goal – you can use the occasion as another opportunity to “subtly” market your products and services through corporate giveaways. If you don’t know, corporate giveaways are just another synonym for promotional products, and by imprinting the product’s name or logo, you’ll be able to effectively create and sustain interest once more.
Incentives for Your Sales Force – Contrary to popular belief, promotional products are not for customers alone. They can also be given to your sales team, for instance, to encourage them to work harder in the future.
Possible Problems When Using Promotional Products Area of Space – When choosing what product to give away, consider the space for printing provided. Will you be able to imprint the complete name or logo of your company or will you have compromise quantity for quality?
Economies of Scale – The manufacturing promotional products will only lower if you order for a higher volume or quantity, but what if you only need less than a hundred?
Distribution Method – If there’s no trade show or corporate event that allows you to meet old, new, and prospective customers, you not only need to formulate a production plan for your promotional products but a distribution plan as well.
Production Time Required – How much time is required to have the promotional products manufactured? This might hamper your plans so be sure to take care of such details before signing for anything.
A Basic Guide to Promotional Products - To learn more about this author, visit Sheryl Strasser's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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