Is It's Never Too Late or Early to Build Customer Loyalty
Is It's Never Too Late or Early to Build Customer Loyalty
There are many ways to explain or define customer loyalty, but it’s basically an attitude that customers display and which employers desire because they’re showing a continuous interest in the company’s products or services. All businesses need to build customer loyalty, and it’s never too early or late to start building it for your company as well.
Factors that Affect the Ease of Building Customer Loyalty
No matter how much money, time, or effort you expend on building customer loyalty, there are several factors that could hinder you from attaining your goal.
Product Quality – How does your product fare from others? It’s easier to build customer loyalty if your product is indeed worth patronizing. If it’s not, then don’t worry about customer loyalty first. Concentrate on improving the internal and external defects of your product because at the moment, you’re not giving them any reason to be loyal to your store.
Competition – Let’s just say that you indeed have the better product and you’ve got an internal competitive advantage over your competitors. Unfortunately for you, however, your competitors have more financial resources and as such, they’re able to expend more on advertising. Thus, you’ll have to work harder than usual to build a loyal customer base.
Customer Service – No matter how great your products are, you won’t be able to build customer loyalty if your employees aren’t able to provide them with excellent customer service. Train your employees to be service-oriented and remind them constantly that the business can’t continue to operate without a customer base. Always encourage them to go the extra mile if it’s only at the expense of a little sweat!
Benefits of Gaining Customer Loyalty
Increased Sales from Old Customers – Without literally and figuratively lifting a finger, you’ll be able to increase the sales from old or existing customers. That’s because your products speak for themselves. Continuously excellent customer service will also be able to create and sustain customer loyalty and consequently lead to increased sales.
Word of Mouth Marketing – Customer loyalty unconsciously or consciously urges people to advertise or endorse about a particular product or service because of various reasons. Because of customer loyalty, you’ll be able to enjoy advertising free of charge.
Competitive Advantage – Customer loyalty, in the end, will become your competitive advantage because no matter what strategy your competition employs, your customers aren’t budging: they like what you’re offering, and that’s that!
Tips on How to Build Customer Loyalty
Know Loyal Customers by Name – Slowly but surely, you’ll be able to notice which customers buy or visit your store more frequently than usual, and when this happens, take the time to get to know them personally. Let them know that you’re aware of their frequent visits and that you appreciate their patronage.
Listen to What They Have to Say – The opinions of your old and existing customers count. If they have some complaints, don’t brush them off. Instead, welcome them with a warm and sympathetic expression. Always put yourself in their shoes. If you’re truly in the wrong then you should take the necessary actions to rectify it. That’s the way to build and retain customer loyalty!
Customer loyalty takes time to build so it’s important that you don’t give up when your first few attempts end up in failure. Lastly, remember that building customer loyalty is a team effort so make it a common goal for management and employees to work hard for it!
Is Its Never Too Late or Early to Build Customer Loyalty - To learn more about this author, visit Sheryl Strasser's Website.
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It's Never Too Late or Early to Build Customer Loyalty
There are many ways to explain or define customer loyalty, but it’s basically an attitude that customers display and which employers desire because they’re showing a continuous interest in the company’s products or services. All businesses need to build customer loyalty, and it’s never too early or late to start building it for your company as well.
Factors that Affect the Ease of Building Customer Loyalty
No matter how much money, time, or effort you expend on building customer loyalty, there are several factors that could hinder you from attaining your goal.
Product Quality – How does your product fare from others? It’s easier to build customer loyalty if your product is indeed worth patronizing. If it’s not, then don’t worry about customer loyalty first. Concentrate on improving the internal and external defects of your product because at the moment, you’re not giving them any reason to be loyal to your store.
Competition – Let’s just say that you indeed have the better product and you’ve got an internal competitive advantage over your competitors. Unfortunately for you, however, your competitors have more financial resources and as such, they’re able to expend more on advertising. Thus, you’ll have to work harder than usual to build a loyal customer base.
Customer Service – No matter how great your products are, you won’t be able to build customer loyalty if your employees aren’t able to provide them with excellent customer service. Train your employees to be service-oriented and remind them constantly that the business can’t continue to operate without a customer base. Always encourage them to go the extra mile if it’s only at the expense of a little sweat!
Benefits of Gaining Customer Loyalty
Increased Sales from Old Customers – Without literally and figuratively lifting a finger, you’ll be able to increase the sales from old or existing customers. That’s because your products speak for themselves. Continuously excellent customer service will also be able to create and sustain customer loyalty and consequently lead to increased sales.
Word of Mouth Marketing – Customer loyalty unconsciously or consciously urges people to advertise or endorse about a particular product or service because of various reasons. Because of customer loyalty, you’ll be able to enjoy advertising free of charge.
Competitive Advantage – Customer loyalty, in the end, will become your competitive advantage because no matter what strategy your competition employs, your customers aren’t budging: they like what you’re offering, and that’s that!
Tips on How to Build Customer Loyalty
Know Loyal Customers by Name – Slowly but surely, you’ll be able to notice which customers buy or visit your store more frequently than usual, and when this happens, take the time to get to know them personally. Let them know that you’re aware of their frequent visits and that you appreciate their patronage.
Listen to What They Have to Say – The opinions of your old and existing customers count. If they have some complaints, don’t brush them off. Instead, welcome them with a warm and sympathetic expression. Always put yourself in their shoes. If you’re truly in the wrong then you should take the necessary actions to rectify it. That’s the way to build and retain customer loyalty!
Customer loyalty takes time to build so it’s important that you don’t give up when your first few attempts end up in failure. Lastly, remember that building customer loyalty is a team effort so make it a common goal for management and employees to work hard for it!
Is Its Never Too Late or Early to Build Customer Loyalty - To learn more about this author, visit Sheryl Strasser's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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