Another important element of customer loyalty programs is that they do not create additional costs for the customers in order for them to enjoy their rewards.
Customer loyalty programs are very effective in creating and keeping brand loyal customers. The rewards bring them back and they will continue to choose the given brand or company on a regular basis as well as spread the word about the product/company since they see value added rewards for their loyalty.
The technology age has also revamped the way customer loyalty programs are implemented and what customers are expecting in return for their loyalty. Gone are the days where you get one free after buying half a dozen of “product x”. Customers are now looking for quicker “returns on their investments” and customer loyalty programs have to meet these demands.
The expense of a customer loyalty program means that companies have to be very diligent in their research of what to offer and the demographics of who they are trying to reach. It is vital that they get it right or these customer loyalty programs could cost them far more money than they will ever get back. Grocery stores that have mature customer loyalty programs spend about 1-1.5% of their revenue on customer loyalty programs. Furthermore the commitment to customer loyalty programs is long term and it could take almost 18 months before you start to see returns. It would be unfortunate to have irate customers after you drop a much loved program due to expense, shortly before you start to see the returns.
Customer loyalty programs can also be an avenue to track customer retention. You can track when you lost a customer and it could give you a chance to get them back or at the very least find out why they left. Vital data about what’s working in your company and what does not can be gathered if you use your customer loyalty programs right.
Customer loyalty programs can also be used to weed out unprofitable customers, no company wants to retain unprofitable customers. The customer loyalty programs should be set up so that unprofitable customers are ineligible to join or receive the rewards, or better still the program should be used to turn them into profitable customers.
Customer loyalty programs have the added benefit of helping you grab more sales from existing customer base, which in turn help spread word of mouth marketing. There is also the ability to identify product/service problems earlier, which will improve profitability and this will in turn provide a competitive advantage.
A well implemented customer loyalty program can have a great bearing on a company’s bottom line.
Revealed key elements of a successful customer loyalty programs - To learn more about this author, visit Sheryl Strasser's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Sheryl Strasser
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