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Top 10 Ways To Create A Hot Customer Loyalty Program

Written by: Sheryl Strasser

Article Overview: Having loyal customers is highly important in many businesses today. Repeat business can make the world go around as well as the highly profitable word of mouth advertising. Face it, if your customers are telling others about the great experience that they had with you then you are going to get some customers that did not cost you a dime in advertising costs. But the question is, how does one build top notch customer loyalty?

Top 10 Ways To Create A Hot Customer Loyalty Program

Top 10 Ways To Create A Hot Customer Loyalty Program

Having loyal customers is highly important in many businesses today. Repeat business can make the world go around as well as the highly profitable word of mouth advertising. Face it, if your customers are telling others about the great experience that they had with you then you are going to get some customers that did not cost you a dime in advertising costs. But the question is, how does one build top notch customer loyalty?

The main focus of such a discussion is how to improve the experience that your customers have with your company. Only a happy customer will be a return or loyal customer. If you can keep them happy then you can keep them coming back.

• The number one way to create a loyal customer base is to ensure that the customers are happy. This means that your employees are performing their job to the best of their ability no matter what.

• Offer the best deals in town for your customers and they will come back again and again. Use the fast nickel slow dime theory.

• Have an ironclad return policy that will make them feel confident.

• Offer the best possible warranty to ensure that they know they are getting a quality product.

• Offer only the highest quality products available.

• Increase the level of customer service availability to increase the customers awareness that you stand behind the products.

• Be visible to them. When the owner and operator is approachable customers will come back.

• Encourage employees to go that extra mile with the customers.

• Offer deals to repeat customers.

• Use a customer loyalty program.

Use of a customer loyalty program is one of the best ways to ensure repeat business. One of the best and most successful programs in force today is using free vacation packages.

The fact is that travel is more expensive now then it ever has been. Over the years the cost of travel has hit the economy hard and many people are staying home because they can no longer afford such things. Well that time is over.

As a business owner you can use paid travel vouchers as a customer loyalty program reward. Those customers who frequent the company can earn points that will lead to a free vacation to many destinations around the country. Best of all it will not cost you an arm and a leg.

Companies all over the country provide business owners with a viable resource in travel vouchers. Rather then buying a single all inclusive package, the owner can purchase a block of vouchers and offer them as rewards. This system has proved well with the companies who have implemented it and has shown to increase customer loyalty by over fifty percent when used properly.

There is also the matter that profits will greatly increase as the word will spread. When you reward a loyal customer with a vacation then they will in turn tell others about your company. This means that you will be getting some very cheap advertising just for making your loyal customers feel special.

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Article Tags: advertising costs, best deals, customer loyalty program, customer service, economy, extra mile, free vacation, happy customer, highest quality products, job, loyal customer base, loyal customers, quality product, service availability, staying home, top notch, vacation packages, warranty, word of mouth, word of mouth advertising



Related Forum Posts
Re: From Sales to Marketing - Loyalty, Glad to know a little about you. Yes, this forum holds quite a bit of useful information. We hope you will join into the conversations and get to know us. Welcome!
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
Think like an Association - Hey Sebastian, Maybe you could try thinking like an Association... I would study the structure or formats used by other Associations. What are they doing to add value for their members? The BBB plays a monitoring role for consumers by gathering data about business' that are behaving badly. And they're pretty successful at it too. Maybe you can offer a 'Platinum Program' that franchisors buy into. Accredited members only. Criteria could be strict: 1. Age (stability): 10+ years 2. Satisfied franchisees: 85% + satisfaction 3. Size (stability again): 250 units 4. Strong profits 5. Great management -Maybe a 'Gold Program' for those Franchisors that aren't quite at that level, but can strive to reach it... -Top 100, 500, 1000 Listing for qualified members... maybe a slap at Entrepreneur.com and their biased top 10 lists... -Maybe act as a monitor like BBB? -Maybe team up with FranSurvey OR do something similar for each member (not sure about Fransurvey's rep, but I like the concept) There's so much discontent within the franchising arena that I think if you were part of the solution, then you could create a win/win with your Association. The only downside is that this power can get abused if there aren't good checks and balances within the association.
Setting up Revenue Sharing Program - Hi Martin I know it must be confusing going through the process of setting up an advertisement when you're not actually going to use it, but it's how it seems to work. For anyone else who has problems with this process, simply follow these instructions courtesy of magnify.net and make sure you have created your Adsense Account and it has been approved. To create a [i:1b5dm29n]new channel[/i:1b5dm29n], go the main AdSense web site, login and click "AdSense Setup", then "Channels", then "Add new custom channels". You can call your channel anything e.g. evancarmichael.com To discover the [i:1b5dm29n]channel number[/i:1b5dm29n] (so you can paste it into the Evan Carmichael Revenue Sharing Program) that has been assigned to your new channel, click "Products" and "AdSense for content", then create an ad (Just hit next, next, next until you reach Get Ad Codes) using your new channel and copy the number from the line that says "google_ad_channel = ". Now enter that number into Evan Carmichael Revenue Sharing Program and you'll be setup.


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