Top 10 Ways To Create A Hot Customer Loyalty Program
Top 10 Ways To Create A Hot Customer Loyalty Program
Having loyal customers is highly important in many businesses today. Repeat business can make the world go around as well as the highly profitable word of mouth advertising. Face it, if your customers are telling others about the great experience that they had with you then you are going to get some customers that did not cost you a dime in advertising costs. But the question is, how does one build top notch customer loyalty?
The main focus of such a discussion is how to improve the experience that your customers have with your company. Only a happy customer will be a return or loyal customer. If you can keep them happy then you can keep them coming back.
• The number one way to create a loyal customer base is to ensure that the customers are happy. This means that your employees are performing their job to the best of their ability no matter what.
• Offer the best deals in town for your customers and they will come back again and again. Use the fast nickel slow dime theory.
• Have an ironclad return policy that will make them feel confident.
• Offer the best possible warranty to ensure that they know they are getting a quality product.
• Offer only the highest quality products available.
• Increase the level of customer service availability to increase the customers awareness that you stand behind the products.
• Be visible to them. When the owner and operator is approachable customers will come back.
• Encourage employees to go that extra mile with the customers.
• Offer deals to repeat customers.
• Use a customer loyalty program.
Use of a customer loyalty program is one of the best ways to ensure repeat business. One of the best and most successful programs in force today is using free vacation packages.
The fact is that travel is more expensive now then it ever has been. Over the years the cost of travel has hit the economy hard and many people are staying home because they can no longer afford such things. Well that time is over.
As a business owner you can use paid travel vouchers as a customer loyalty program reward. Those customers who frequent the company can earn points that will lead to a free vacation to many destinations around the country. Best of all it will not cost you an arm and a leg.
Companies all over the country provide business owners with a viable resource in travel vouchers. Rather then buying a single all inclusive package, the owner can purchase a block of vouchers and offer them as rewards. This system has proved well with the companies who have implemented it and has shown to increase customer loyalty by over fifty percent when used properly.
There is also the matter that profits will greatly increase as the word will spread. When you reward a loyal customer with a vacation then they will in turn tell others about your company. This means that you will be getting some very cheap advertising just for making your loyal customers feel special.
Top 10 Ways To Create A Hot Customer Loyalty Program - To learn more about this author, visit Sheryl Strasser's Website.
Like this article? Share it with your friends
Top 10 Ways To Create A Hot Customer Loyalty Program
Having loyal customers is highly important in many businesses today. Repeat business can make the world go around as well as the highly profitable word of mouth advertising. Face it, if your customers are telling others about the great experience that they had with you then you are going to get some customers that did not cost you a dime in advertising costs. But the question is, how does one build top notch customer loyalty?
The main focus of such a discussion is how to improve the experience that your customers have with your company. Only a happy customer will be a return or loyal customer. If you can keep them happy then you can keep them coming back.
• The number one way to create a loyal customer base is to ensure that the customers are happy. This means that your employees are performing their job to the best of their ability no matter what.
• Offer the best deals in town for your customers and they will come back again and again. Use the fast nickel slow dime theory.
• Have an ironclad return policy that will make them feel confident.
• Offer the best possible warranty to ensure that they know they are getting a quality product.
• Offer only the highest quality products available.
• Increase the level of customer service availability to increase the customers awareness that you stand behind the products.
• Be visible to them. When the owner and operator is approachable customers will come back.
• Encourage employees to go that extra mile with the customers.
• Offer deals to repeat customers.
• Use a customer loyalty program.
Use of a customer loyalty program is one of the best ways to ensure repeat business. One of the best and most successful programs in force today is using free vacation packages.
The fact is that travel is more expensive now then it ever has been. Over the years the cost of travel has hit the economy hard and many people are staying home because they can no longer afford such things. Well that time is over.
As a business owner you can use paid travel vouchers as a customer loyalty program reward. Those customers who frequent the company can earn points that will lead to a free vacation to many destinations around the country. Best of all it will not cost you an arm and a leg.
Companies all over the country provide business owners with a viable resource in travel vouchers. Rather then buying a single all inclusive package, the owner can purchase a block of vouchers and offer them as rewards. This system has proved well with the companies who have implemented it and has shown to increase customer loyalty by over fifty percent when used properly.
There is also the matter that profits will greatly increase as the word will spread. When you reward a loyal customer with a vacation then they will in turn tell others about your company. This means that you will be getting some very cheap advertising just for making your loyal customers feel special.
Top 10 Ways To Create A Hot Customer Loyalty Program - To learn more about this author, visit Sheryl Strasser's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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