Book Review -- The Qualcomm Equation
 |
Free Download - THE SELECTION, CARE AND FEEDING OF PUBLIC RELATIONS COUNSEL By Andy Marken |
What is the value of reading a book that is far from what you might consider mainstream business?
What can you possibly gain to help you in your business/communications efforts?
First of all you undoubtedly use their technology every day. Secondly, the company took the path less traveled and helped build an industry – the wireless phone industry. The industry that lets you stay in touch with business associates, friends and family 24x7 virtually anywhere in the world.
The cellphone and Internet have literally changed the way you view and reach the media, business partners and customers. If for no other reason than curiosity, it is interesting to learn about the company, the management foresight and the firm’s commitment. More importantly, you can learn from their thinking on how to help your management develop strategies that can define and develop your firm’s core business. You can see how they maximized the value to customers and shareholders.
Mock gives you an inside look at the setbacks and obstacles that the firm had to overcome. And if you are involved in government relations, the author gives you an insight into how they handled domestic and regulatory agencies.
Many people in the communications and business management analysis arenas consider Qualcomm part of the Web 2.0 generation of companies. But unlike many of today’s Web 2.0 firms they didn’t have just one product or one objective. They had multiple strategies for building and expanding their bottom-line while taking on firms significantly larger and better connected.
The author, a practicing engineer in the wireless industry, has done a surprisingly good job of discussing the company, its competitive approach and management’s thinking in easy to understand terms.
The Qualcomm Equation gives you a new look at how to attract investors without relying on industry jargon which many communications people use as a crutch when trying to explain their business and their technologies.
The book details how Qualcomm didn’t simply develop products that were essential to customers and competitors, but also explains how the company developed strategic relationships throughout their industry. These were relationships that made both partners winners – a unique concept even today.
Unlike most firms in business/industry today, Qualcomm worked aggressively for standards that could be employed by everyone in the industry – including their largest competitors. They didn’t view competitors as rivals but rather strategic partners so these firms could share knowledge, strengths, assets and the resulting profits.
In a time when we hear and read about companies and management taking the wrong path, it is encouraging to see that a company can succeed in pioneering and commercializing new frontiers without viewing everyone – customers and competitors alike – as mortal enemies to be crushed and taken advantage of whenever possible.
Did they always “win?” No and Mock points out the missteps with remarkable clarity. But the company similarly didn’t take the shortcuts that might lead to short term profits. It is nice to see that principles still count!
The book will be of benefit to entrepreneurs and people involved with entrepreneurial firms to understand how focus and dedication to principals can become a business model you can be proud of in the future.
########
Book Review The Qualcomm Equation - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
| Article Tags: |
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Dianne CramptonDianne Crampton is North America's leading authority on team culture. She is an author and professional speaker and president of the leading team culture consultancy, TIGERS Success Series, Inc. Crampton has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down or to subscribe to TIGES Free monthly e-newsleeter go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
Michiel JonkerAs a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Andy's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
 |
||
 |
||
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 The Art Of Networking Traffic to Site Vertical Market Ad Network Business and Income QuickBooks Self Quiz |
|
 | ||
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
| ||
 | ||||
| ||||
|
 | ||||
| ||||
|
|
 | ||||
| ||||
|
 | ||||
| ||||
|
|
|
||||||||||||
 |
|
|
|
