Brain Tattoos: Creating Unique Brands That Stick in Your Customers Minds
Brain Tattoos: Creating Unique Brands That Stick in Your Customers Minds
The first thing we had to get over in reading the book was the authors branding as the Branding Diva. Ok it is a personal mental block but weve met a number of divas in our career and in a number of instances they were simply prima donnasindividuals in love with themselves and their own self-importance.
But we were able to put that aside in reading Ms Posts book because to start with the title was extremely intriguing Brain Tattoos. After all that is exactly what every company and every product strives to achieve in todays over communicated world.
The barrage of online/offline, print/air and event marketing activities all designed to make an impression (favorable) with the consumer is overwhelming. The noise level is so high it is easy for us to tune out even though you cant seem to turn it off.
To Ms Posts credit she doesnt bog the reader down with hackneyed theory or rhetoric. Instead she wastes no time in getting to work to assist you in identifying your brands purpose, its personality, its consumer promise and how you can develop a unique and hopefully memorable difference.
The author doesnt isolate products from the company or the firms management. She treats them as a single identity which we appreciated because people dont buy productsthey buy people. She explains how the company and the people marketing/selling the product have a profound impact on how well the brand makes an impression.
With open-ended questions she makes the reader think by asking questions that you need to answer if you are going to make a lasting impression, a tattoo.
She does an excellent job of helping you understand how you can develop a good balance between connecting through emotions and confirming the decision with reasonthus reaching both sides of the consumers mind.
She discusses, dissects, analyzes and explains what makes noteworthy brands such as Abercrombie and Fitch, Cingular Wireless, Virgin, The Container Store, Starbucks and FedEx.
Perhaps what youll find most valuable in the book are the inputs and observations from the Brain Trust. Whats the Brain Trust? This is the combined experience and expertise of well known marketing and branding gurus such as Tom Peters, Jack Trout and Joe Calloway.
In each of the books ten chapters, Ms. Post presents a set of five second brand bites. These are concise and practical statements which wrap up the essential lessons you should take away from the individual chapter.
Brain Tattoos is an impressive effort. You wont find complicated, useless theories. Truth is youll find very little of todays tired marketing jargon that we seem to hear when words replace ideas. This really a hands-on marketing book that will help you develop product impressions that can become brain tattoos!
The author helps you identify what it takes to develop a unique brain tattoo for a product any product whether it is sold business to consumer or business to business. She gives you information, recommendations and guidelines that you can put to use immediately to make phones and cash registers ring.
She lays out all of the tools you need to become your organizations leading branding ambassador. She gives you all the items you need questionnaires, tattoo tests and tol kits that can help your organization and you produce successful brands.
In addition, after reading the book in its entirety, Ms. Post rewards you with her list of top ten tattoo taboos. After reading and digesting each chapter youll find you can quickly recognize the taboo and you almost instinctively know how, why and where the concept goes wrong. It is a great self-test to see if you got the full value of the information presented.
If you didntput the book down, leave it for a week or two and then reread it cover to cover. In no time youll be able to raise your messaging above the noise. If youre lucky real lucky youll be able to produce and maintain your organizations and its products own brand brain tattoo!
Brain Tattoos does an outstanding job of giving us a lasting and hopefully positive impression of Ms Post and the things we need to consider and do to help company management and products move to the next level.
###############
Brain Tattoos Creating Unique Brands That Stick in Your Customers Minds - To learn more about this author, visit Andy Marken's Website.
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The challenge of making your brand memorable and rememberable is difficult at best and a constant challenge for anyone in the industry.
The first thing we had to get over in reading the book was the authors branding as the Branding Diva. Ok it is a personal mental block but weve met a number of divas in our career and in a number of instances they were simply prima donnasindividuals in love with themselves and their own self-importance.
But we were able to put that aside in reading Ms Posts book because to start with the title was extremely intriguing Brain Tattoos. After all that is exactly what every company and every product strives to achieve in todays over communicated world.
The barrage of online/offline, print/air and event marketing activities all designed to make an impression (favorable) with the consumer is overwhelming. The noise level is so high it is easy for us to tune out even though you cant seem to turn it off.
To Ms Posts credit she doesnt bog the reader down with hackneyed theory or rhetoric. Instead she wastes no time in getting to work to assist you in identifying your brands purpose, its personality, its consumer promise and how you can develop a unique and hopefully memorable difference.
The author doesnt isolate products from the company or the firms management. She treats them as a single identity which we appreciated because people dont buy productsthey buy people. She explains how the company and the people marketing/selling the product have a profound impact on how well the brand makes an impression.
With open-ended questions she makes the reader think by asking questions that you need to answer if you are going to make a lasting impression, a tattoo.
She does an excellent job of helping you understand how you can develop a good balance between connecting through emotions and confirming the decision with reasonthus reaching both sides of the consumers mind.
She discusses, dissects, analyzes and explains what makes noteworthy brands such as Abercrombie and Fitch, Cingular Wireless, Virgin, The Container Store, Starbucks and FedEx.
Perhaps what youll find most valuable in the book are the inputs and observations from the Brain Trust. Whats the Brain Trust? This is the combined experience and expertise of well known marketing and branding gurus such as Tom Peters, Jack Trout and Joe Calloway.
In each of the books ten chapters, Ms. Post presents a set of five second brand bites. These are concise and practical statements which wrap up the essential lessons you should take away from the individual chapter.
Brain Tattoos is an impressive effort. You wont find complicated, useless theories. Truth is youll find very little of todays tired marketing jargon that we seem to hear when words replace ideas. This really a hands-on marketing book that will help you develop product impressions that can become brain tattoos!
The author helps you identify what it takes to develop a unique brain tattoo for a product any product whether it is sold business to consumer or business to business. She gives you information, recommendations and guidelines that you can put to use immediately to make phones and cash registers ring.
She lays out all of the tools you need to become your organizations leading branding ambassador. She gives you all the items you need questionnaires, tattoo tests and tol kits that can help your organization and you produce successful brands.
In addition, after reading the book in its entirety, Ms. Post rewards you with her list of top ten tattoo taboos. After reading and digesting each chapter youll find you can quickly recognize the taboo and you almost instinctively know how, why and where the concept goes wrong. It is a great self-test to see if you got the full value of the information presented.
If you didntput the book down, leave it for a week or two and then reread it cover to cover. In no time youll be able to raise your messaging above the noise. If youre lucky real lucky youll be able to produce and maintain your organizations and its products own brand brain tattoo!
Brain Tattoos does an outstanding job of giving us a lasting and hopefully positive impression of Ms Post and the things we need to consider and do to help company management and products move to the next level.
###############
Brain Tattoos Creating Unique Brands That Stick in Your Customers Minds - To learn more about this author, visit Andy Marken's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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