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Consumer Devices, Social Media Open Security Doors

Guest post by: Andy Marken

Article Overview: With folks bringing their own devices to work, more than 3 billion mobile connections around the globe and nearly all of your devices open to the world in one way or another, it's little wonder that malware producers, hackers, cybercriminals and "others" make it feel like everyone is out to hack/borrow your personal/private data. No wonder you have anxiety attacks.

Consumer Devices, Social Media Open Security Doors

"You wanna waste my time? Okay. I call my lawyer. He's the best lawyer in Miami. He's such a good lawyer, that by tomorrow morning, you gonna be working in Alaska. So dress warm." - Tony Montana (Al Pacino), Scarface, 1983 (Universal Pictures)

When you become the head of a country - any country - there are some "normal" things you have to give up.

President Obama gave up a lot of things, including his Twitter account, Facebook, LinkedIn, MySpace pages...hair color!

Jobs offered him an iPhone and iPad during their meeting at One Infinity Circle at employee rates (come on, business is business!) but the Prez had to turn them down...national security ya' know.

Your boss has more freedom, so he got his (at retail) ...he's so cool!

Check around the office and all the marketing and communications people have their smartphone or tablet - Android or iOS -- because they need 'em!

Most bought their own, since they use them for personal and business activities.

But as Elvira said, "Don't toot your horn, honey. You're not that good."

Being in Touch

They're indispensible in our 24x7 world.

Just as the Web and social networks are the places folks go to connect with people.

Working Solution - People in developing countries embrace the use of the Internet and Web more rapidly ... not just for personal enjoyment, but more importantly as their means of reaching out and working with business partners, regardless of where they are located.

Source - IDC

Even though they often aren't certain how to use them and, more importantly, how to measure the results, marketing departments everywhere have increased their social media activities.

Social Site Business - Producers and retailers have found that the social media infrastructure can be a fertile ground for reaching customers - B2B and B2C. The challenge for most marketers is to analytically quantify the activities. Source - Marketing Executives Networking Group (MEMG)

True, it is often on blind faith or so-&-so is there, we should be also; but social media has opened up a world of opportunities for the companies that are willing to try and...listen!

Pure Benefits - Social media has enabled companies to engage with their strongest customers and supporters to help others solve problems and broaden the firm's outreach efforts. Customers provide feedback on long-range wants/needs, issues/solutions and strengthen the company's/products' brand and value. Source - Marketing Executives Networking Group (MEMG)

They're paying attention to social media because it "seems" to provide good marketing ROI (return on investment).

This includes brand-building, customer retention, community building, couponing, customer service, competitive monitoring, sales prospecting, research, the ever popular publicity pushin!

Damn...life is good.

Too good to be true?

Yep!

Or as Tony said, "You should have kept your mouth shut, they'd have thought you was a horse and let you out."

iGeners, millennials have always known the Web and social media are also places where privacy and security are pretty much a no-man's land or as the recent Access Assurance Survey noted the "Wild West."

Last year, computer hackers stole more sensitive records - ATM cards, PIN info, etc - than in the previous four combined! This year they whacked Sony's PSN (PlayStation Network) and they're probably looking to better their record.

Proceed with caution, because it isn't something any government agency can legislate.

It's your space (and "theirs") to use.

Give, Take, Guard - People who have grown up with the Web, and have been using the two-way communications solution for a number of years, understand that they have to give up some of their privacy to get information, service in return. The knowledgeable users are cautiously skeptical of what is out there. Source - Harris Poll

Kids are Skeptics

Folks who have grown up with the Web often have the attitude that all that company security stuff and policy enforcement just gets in the way of their social media life.

If you're a millennial, security is kinda' a pain in the behind.

It's there...live with it.

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Article Tags: President Obama, social media, Tony Montana Al Pacino Scarface, Universal Pictures br



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