Controlling Your Trade Show Costs

Across the country the cost of trade show services, including shipping damage, setup, tear-down, and show support have risen dramatically. It's a major concern to every manager.

But you can keep costs in line and even reduce service costs by applying a little planning and attention to:

* Pre-show preparation of the exhibit * Shipping procedures * Information follow-through * Rerouting evaluation * Rerouting procedures

The summary below should help you curtail your trade show costs.

* Pre-show preparation of the exhibit - Is the exhibit "right" for the show?

- Does it tell the right story?

- Are any alterations necessary?

- Has it been inspected?

- Is it in good condition?

- If not, have repairs been made?

* Shipping procedures - Has the quickest and least expensive method of shipping been elected?

- Has the exhibit been shipped early enough?

- Has it been shipped via the proper carrier?

* Information follow-through - Has a bill of lading been provided to those who will set up the exhibit?

- Have the trailer number and tracing information been provided?

- Has the case containing set-up drawings and hardware been clearly identified?

- Have those in charge of the exhibit setup received copies of the order forms for various services?

1. Furniture?

2. Floor covering?

3. Electrical connections?

4. Telephone?

5. Plumbing?

6. Cleaning?

7. Special orders?

8. Other?

- Have those who will set up the exhibit been notified the identity of the person to be in charge of the exhibit?

- Also, where can they be reached at any time given?

- If an exhibit service organization is being used, has the company person in charge been notified where he can reach the organization's representative?

* Routing considerations - Should you ship the exhibit back to the point of origin?

- Should you store it temporarily in the city where the show is being held?

- Should you ship to the city where it will be exhibited next?

- Have clear instructions been given for rerouting?

###################



Controlling Your Trade Show Costs - To learn more about this author, visit Andy Marken's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
How to Sell Franchises at Trade Shows
	Trade shows are well known as suitable venues for selling franchises. Trade shows aren't looking to attract franchise buyers; they're focusing instead on attracting target audience. That target market could be your ...
Controlling Your Trade Show Costs
	Saving your Budget in tough times...
Visiting a Franchise Show is a great way to investigate franchise opportunities.
	Visiting a franchise trade show is a great way to gather a lot of preliminary information and survey what’s out there in the franchise world in a short period of time, and you can find them in most cities.
Score Big At Your Next Trade Show
	Follow these three simple rules to make more contacts and more sales from working trade shows.
Tradeshow Marketing
	Trade shows are designed to let entrepreneurs meet many potential customers inexpensively and face-to-face in a brief period of time. According to the Trade Show Bureau, more than 4,300 were held nationwide in 1994,...

---

Related Forum Posts
	Trade Show Mastery & Sales Personalities
	Re: Participating in a trade fair worth
	Non Commercial Food Service Handbook
	Re How can I best help: Niche?
	Everyone's A coach!
	What is your selling statigies?
	Finding the Perfect Low Investment Franchise
	Welcome