Tweet

Controlling Your Trade Show Costs

Written by: Andy Marken

Article Overview: Saving your Budget in tough times...

Controlling Your Trade Show Costs

Across the country the cost of trade show services,
including shipping damage, setup, tear-down, and show support
have risen dramatically. It's a major concern to every manager.

But you can keep costs in line and even reduce service
costs by applying a little planning and attention to:

* Pre-show preparation of the exhibit
* Shipping procedures
* Information follow-through
* Rerouting evaluation
* Rerouting procedures

The summary below should help you curtail your trade show costs.

* Pre-show preparation of the exhibit
- Is the exhibit "right" for the show?
- Does it tell the right story?
- Are any alterations necessary?
- Has it been inspected?
- Is it in good condition?
- If not, have repairs been made?

* Shipping procedures
- Has the quickest and least expensive method of shipping been
elected?
- Has the exhibit been shipped early enough?
- Has it been shipped via the proper carrier?

* Information follow-through
- Has a bill of lading been provided to those who will set up
the exhibit?

- Have the trailer number and tracing information been
provided?

- Has the case containing set-up drawings and hardware been
clearly identified?

- Have those in charge of the exhibit setup received copies of
the order forms for various services?

1. Furniture?

2. Floor covering?

3. Electrical connections?

4. Telephone?

5. Plumbing?

6. Cleaning?

7. Special orders?

8. Other?

- Have those who will set up the exhibit been notified the
identity of the person to be in charge of the exhibit?

- Also, where can they be reached at any time given?

- If an exhibit service organization is being used, has the
company person in charge been notified where he can reach
the organization's representative?

* Routing considerations

- Should you ship the exhibit back to the point of origin?

- Should you store it temporarily in the city where the show
is being held?

- Should you ship to the city where it will be exhibited next?

- Have clear instructions been given for rerouting?


###################

Related Articles
  How to Sell Franchises at Trade Shows
  Visiting a Franchise Show is a great way to investigate franchise opportunities.
  The Art of Manifestation: When It Is Loving to Be Controlling
  Trade Show Marketing - Part 1
  Trade Show Tips to Promote Your Business

Article Tags:



Related Forum Posts
Re: You can now trade stock with your twitter account - A nice idea for active traders who don't mind having their trades in the public domain. The biggest drawback seems to be that you still have to go into e-Trade to complete the transaction. That removes what I thought would be the biggest advantage of stock-trading via Twitter - the ability to trade quickly and instantaneously while on the go... On the other hand, having to confirm trades on e-Trade does mean that you can pull out of a deal if you have second thoughts!
Re: How can I use this forum to market my company? - Show yourself as a specialist in your field by answering relevant questions on the forum.
What is your selling statigies? - We currently deal with Hospitals, school boards and engineering firms. In the pass we have cold called made appointments and presented our product. We are now thinking of approaching sales in the way of Trade shows. What is your approach? Do you do trade shows?
Re: Make Friends...Literally BUILD them! - It's the "prequel " to the Battlestar Galactica TV show. It's how Robots became "Human" and took over the world. Great Show
Re: Who to profile next? - Hi Evan, How about a profile on T. Boone Pickens? I just saw him on "The Tonight Show" with Jay Leno talking about his early entrepreneurial beginnings, his new book [i:vaiabziv]The First Billion is the Hardest[/i:vaiabziv] and how natural gas is the way of the future.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

10 Steps to a Great Support Team

Avoid Burnout: Do the Limbo Regularly

Multilevel Marketing: 4 Tips To MLM Success

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.