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Guest post by: Andy Marken Become an Author

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Across the country the cost of trade show services,
including shipping damage, setup, tear-down, and show support
have risen dramatically. It's a major concern to every manager.

But you can keep costs in line and even reduce service
costs by applying a little planning and attention to:

* Pre-show preparation of the exhibit
* Shipping procedures
* Information follow-through
* Rerouting evaluation
* Rerouting procedures

The summary below should help you curtail your trade show costs.

* Pre-show preparation of the exhibit
- Is the exhibit "right" for the show?
- Does it tell the right story?
- Are any alterations necessary?
- Has it been inspected?
- Is it in good condition?
- If not, have repairs been made?

* Shipping procedures
- Has the quickest and least expensive method of shipping been
elected?
- Has the exhibit been shipped early enough?
- Has it been shipped via the proper carrier?

* Information follow-through
- Has a bill of lading been provided to those who will set up
the exhibit?

- Have the trailer number and tracing information been
provided?

- Has the case containing set-up drawings and hardware been
clearly identified?

- Have those in charge of the exhibit setup received copies of
the order forms for various services?

1. Furniture?

2. Floor covering?

3. Electrical connections?

4. Telephone?

5. Plumbing?

6. Cleaning?

7. Special orders?

8. Other?

- Have those who will set up the exhibit been notified the
identity of the person to be in charge of the exhibit?

- Also, where can they be reached at any time given?

- If an exhibit service organization is being used, has the
company person in charge been notified where he can reach
the organization's representative?

* Routing considerations

- Should you ship the exhibit back to the point of origin?

- Should you store it temporarily in the city where the show
is being held?

- Should you ship to the city where it will be exhibited next?

- Have clear instructions been given for rerouting?


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