Evaluating Your Trade Show Options
Evaluating Your Trade Show Options
- Were you successful in meeting the targeted prospects? Did
you get your theme across?
- Did you present the number of demonstrations you set as your
goal? Were the audiences for these presentations as large
as you hoped?
- Did you distribute the volume of literature you set as an
objective? Did you get the targeted number of follow-up
appointments?
- Did you meet your goal in registering new names for the
company promotion list?
- What impressions from visitors about your products did you
change or reinforce? To how many visitors?
- Did you close the number of direct sales you planned?
- Did you find the number of new sales representatives or
suppliers you planned?
- Did you receive the editorial coverage from the trade press
you planned?
- Did you or your staff meet the number of hidden buying
influences for existing customers that you planned? Were
key staff members introduced to the desired number of
existing customers you had set as a goal?
- Did you learn all you planned to about competitors?
* Attendance
- Was the total attendance what you expected?
- Was the attendance what you expected in terms of job title,
geographical location, type and size of company?
- Was the total number of visitors to the booth what you
expected?
- Was the cost-per-person demonstration or sales call what you
budgeted?
- Did you achieve the increased traffic through the exhibit
you planned? How does that traffic compare with previous
years?
- Was the quality and quantity of exhibitors what you
expected?
* Exhibit Media
- Did the exhibit arrive on time? Was it installed and
dismantled according to schedule?
- Was traffic through the exhibit smooth and uncluttered?
- Was the exhibit team professional and competent?
- Did the exhibit attract the quality and type of prospects it
was intended to? Did it hold their attention?
- Was the exhibit well-lighted, and did it provide ample space
for salesmen to talk with interested prospects? Were
products/services realistically portrayed?
- Did the exhibit design adequately identify the company and
fit it to the theme of the show?
- Did the exhibit accurately reflect corporate colors, have
adequate provisions for storing and distributing literature,
and were products well displayed for viewing?
- Were the exhibits of competitors more or less effective?
Why? Which ones?
- Was the exhibit constructed on time and within budget?
- Was the overall design and appearance of the exhibit
consistent with the standards of effective exhibit design?
########
Evaluating Your Trade Show Options - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
* Objectives
- Were you successful in meeting the targeted prospects? Did
you get your theme across?
- Did you present the number of demonstrations you set as your
goal? Were the audiences for these presentations as large
as you hoped?
- Did you distribute the volume of literature you set as an
objective? Did you get the targeted number of follow-up
appointments?
- Did you meet your goal in registering new names for the
company promotion list?
- What impressions from visitors about your products did you
change or reinforce? To how many visitors?
- Did you close the number of direct sales you planned?
- Did you find the number of new sales representatives or
suppliers you planned?
- Did you receive the editorial coverage from the trade press
you planned?
- Did you or your staff meet the number of hidden buying
influences for existing customers that you planned? Were
key staff members introduced to the desired number of
existing customers you had set as a goal?
- Did you learn all you planned to about competitors?
* Attendance
- Was the total attendance what you expected?
- Was the attendance what you expected in terms of job title,
geographical location, type and size of company?
- Was the total number of visitors to the booth what you
expected?
- Was the cost-per-person demonstration or sales call what you
budgeted?
- Did you achieve the increased traffic through the exhibit
you planned? How does that traffic compare with previous
years?
- Was the quality and quantity of exhibitors what you
expected?
* Exhibit Media
- Did the exhibit arrive on time? Was it installed and
dismantled according to schedule?
- Was traffic through the exhibit smooth and uncluttered?
- Was the exhibit team professional and competent?
- Did the exhibit attract the quality and type of prospects it
was intended to? Did it hold their attention?
- Was the exhibit well-lighted, and did it provide ample space
for salesmen to talk with interested prospects? Were
products/services realistically portrayed?
- Did the exhibit design adequately identify the company and
fit it to the theme of the show?
- Did the exhibit accurately reflect corporate colors, have
adequate provisions for storing and distributing literature,
and were products well displayed for viewing?
- Were the exhibits of competitors more or less effective?
Why? Which ones?
- Was the exhibit constructed on time and within budget?
- Was the overall design and appearance of the exhibit
consistent with the standards of effective exhibit design?
########
Evaluating Your Trade Show Options - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 How to Sell Franchises at Trade Shows
| |||
| Trade shows are well known as suitable venues for selling franchises. Trade shows aren't looking to attract franchise buyers; they're focusing instead on attracting target audience. That target market could be your ... |
|||
|
Visiting a Franchise Show is a great way to investigate franchise opportunities.
| |||
| Visiting a franchise trade show is a great way to gather a lot of preliminary information and survey what’s out there in the franchise world in a short period of time, and you can find them in most cities. |
|||
|
When Should PR Be Introduced Into An Integrated Marketing Program
| |||
| Public relations is an extremely effective part of the marketing mix and can be instrumental in branding and positioning. Yet, many marketers leave PR out of the marketing mix until the end of planning. Big mistak... |
|||
|
Participating in an Overseas Trade Show
| |||
| If you’ve ever organized participation in a trade show in the U.S., you know how much work it is! Selecting the right show, getting all the paperwork in on time, remembering to make hotel and travel reservations fo... |
|||
|
Score Big At Your Next Trade Show
| |||
| Follow these three simple rules to make more contacts and more sales from working trade shows. |
|||
| |||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Andy Marken (Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Innovative Thinking Reference Check Form Power of Concentration The Human Network Instant Newsletters |
|
 | ||
 |
Top 50 Franchising Blogs
Top 50 Franchising Blogs | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 |
|
|
|
|
|||||||||||||||||||||
 |
|
|
||||||||||||
