Extending the Life of Your Exhibit
Extending the Life of Your Exhibit
Most of the time, people discard their booths without determining if there is any value left in them. If the structure is still sound, at least some portions of earlier booths can be saved and reused. Maybe the back walls can be redone with new plastic laminate, carpet, or Velcro. The new back walls provide a canvas on which you can "paint" a totally new presentation and company/product image.
Another possibility is that you can save portions of earlier, large booths and construct one or more smaller, revitalized booths. This is helpful if you participate in a range of shows and the level of presence isn’t the same in every show.
For national shows you want major impact. However, with regional shows you can utilize a smaller space and show a more selected range of products/services. You may have strictly local shows where your sales people feel visibility in the target market community is not only important but good politics.
You could use a 40x40 booth for major shows, 20x20 or 20-foot linear for regional shows, and 10x10 for local shows. Rather than produce three-plus booths, refurbish earlier booths to put your best foot forward in each instance -- economically.
If, in final analysis, you determine you can't save portions of the booths, be brutal. Get them out. There’s no need paying storage costs for something you can’t use.
If you are considering refurbishing a booth, think about your freight and drayage costs. Previously used booths may have not been designed with these expenses in mind. The shipping costs add up very quickly.
If the booth designer had a field day with your exhibit and it is complicated to set up, your assembly costs may be way out of line, and there will be no savings. KISS (keep it simple, stupid) works well for booths … advertising and products.
But revamping an existing booth can cost about 50% of the replacement costs, so the savings are worth considering. A charge of this magnitude will provide for an extensive facelift and present a totally new image and message.
##########
Extending the Life of Your Exhibit - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
If you haven't recovered from the expense of building your last exhibit, it may be possible to update and revitalize past exhibits with new graphics and remodeling techniques to produce a totally new look at a modest cost.
Most of the time, people discard their booths without determining if there is any value left in them. If the structure is still sound, at least some portions of earlier booths can be saved and reused. Maybe the back walls can be redone with new plastic laminate, carpet, or Velcro. The new back walls provide a canvas on which you can "paint" a totally new presentation and company/product image.
Another possibility is that you can save portions of earlier, large booths and construct one or more smaller, revitalized booths. This is helpful if you participate in a range of shows and the level of presence isn’t the same in every show.
For national shows you want major impact. However, with regional shows you can utilize a smaller space and show a more selected range of products/services. You may have strictly local shows where your sales people feel visibility in the target market community is not only important but good politics.
You could use a 40x40 booth for major shows, 20x20 or 20-foot linear for regional shows, and 10x10 for local shows. Rather than produce three-plus booths, refurbish earlier booths to put your best foot forward in each instance -- economically.
If, in final analysis, you determine you can't save portions of the booths, be brutal. Get them out. There’s no need paying storage costs for something you can’t use.
If you are considering refurbishing a booth, think about your freight and drayage costs. Previously used booths may have not been designed with these expenses in mind. The shipping costs add up very quickly.
If the booth designer had a field day with your exhibit and it is complicated to set up, your assembly costs may be way out of line, and there will be no savings. KISS (keep it simple, stupid) works well for booths … advertising and products.
But revamping an existing booth can cost about 50% of the replacement costs, so the savings are worth considering. A charge of this magnitude will provide for an extensive facelift and present a totally new image and message.
##########
Extending the Life of Your Exhibit - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Andy's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Fortune Small Business Challenges Of Change Biography Hiring An SEO Expert Is your branding on the nose? |
|
 | ||
 |
Choose A PR Topic
Press Release Builder | |
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
