Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

IMPROVING YOUR LEADERSHIP SKILLS

IMPROVING YOUR LEADERSHIP SKILLS

If you want to build loyalty to you and your organization, your products and your goals, you have to constantly refine your leadership talents. Whether you're operating at the retail, distribution or manufacturing level, the development of a successful selling team means you must bring forth that extra effort and support to compete in a tough, aggressive market. This analysis discusses effective leadership so that you can examine and improve your skills.

After three months of developing and discussing a special
group of prospects in your best salesperson's territory, they
still haven't been contacted--even though everyone agrees that
the goal for the quarter is to expand new business.
What do you do?
More likely than not, you're going to lay down the law ...
tell the salesperson that by the end of the week you want all of
those prospective clients contacted, and a report on your desk.
On Friday afternoon, your salesperson turns in his or her
report and has opened three new accounts. The job was done, and
it was done on time. But was it good leadership?
Some of you will say yes because often, the end justifies
the means. But many would contend that it wasn't good leadership
because results were achieved in an undesirable manner. Suc-
cessful leadership would have resulted in the salesperson wanting
to do the job at hand rather than being forced to do the job.
But is there a "right" kind of leadership?
It's not "right to take over responsibility that should
properly be assumed by another member of your organization. When
you do that, you lower his or her self-esteem.
It's not "right" to issue edicts. The total scope of the
program should be discussed with the individual involved.
Forcing obedience is never right--it destroys an indi-
vidual's initiative.
But, as our earlier example illustrated, there is no "best
way" to handle leadership. There is no simple list of dos and
don'ts to follow. Every individual and circumstance calls for a
different type of leadership.

Forms of Leadership
According to most experts, there are three major methods of
handling people:
1. Autocratic -- With this type of leadership you, as the mana-
ger, assume full responsibility for all actions--individual
and group. You're seeking obedience to specific orders. You
determine policy and consider decision-making as your pero-
gative.
Let us say you've decided that you want to test-market a
product or service to see if there is a need, if a market
exists, how it should be priced and what the competitive
situation is.
You would prepare all of the necessary instructions and
announce the project to your staff. It's not a matter that
is open for discussion.
As can be expected, there are members of the organization
who will predict the failure of the project. It is then your
task to talk to them individually, taking full responsibility
for the outcome, and outline the benefits you expect to be
derived from the effort. You divert arguments and concen-
trate on how your staff can help get the information needed.
If all else fails, you will have to demand that each indi-
vidual concentrates on getting the task accomplished.

2. Democratic -- With this style, you will seek ideas and
suggestions through discussions and conclusions.
This method is often used when you are working with your
staff to establish goals.
But let's go back to our test-marketing example and
assume that the product or service was needed by your staff
to capture an even greater portion of the total market. In
the meeting, you allow each individual to contribute his or
her ideas. The result should be a very productive meeting
and an example of productive leadership.
Whenever possible, good leaders will treat individual
problems and situations on a democratic basis.
For example, you are a retailer selling to both consumer
and commercial accounts. One of your people appears to have
more talent in business situations than with individual
consumers who come in the door. Your job is to help the
salesperson convince him- or herself that he or she would be
more successful selling to businesses.
Once the individual realizes the benefits, it's only a
matter of discussing how to manage the territory and selling
effort.

3. Free-Rein -- With this type of leadership you exercise
comparatively little direct control, but are the prime source
of information, suggestions and authority.
This style of management is best if you feel that your
staff is well-trained, very responsible and professional.
This type of leadership is required in many sales organi-
zations where people have to make immediate decisions or if
your sales people are in remote areas and have little direct
supervision.
Free-rein leadership is used by most hardware/software
manufacturers and rep organizations. Within certain limits,
individuals are allowed to set their own goals. Most of the
time, this results in outstanding performance.

Choose Your Method of Leadership
As stated at the outset, there is not a best method of
leadership ... only the most appropriate for a particular
occurrence. This means that you have to plan your actions for a
given situation.
You can't choose between autocratic and democratic leader-
ship. That's like making golfer choose either woods or irons.
During any golf game, they're all used.
Decide on the type of leadership that is needed based on:

1. Individual Personality -- Some people only perform (and then
excellently) when a certain type of leadership is used.
For example, an aggressive, hostile type of individual
does better if you are understanding but autocratic. You
recognize their hostility, but control it.
An individual that is aggressive and cooperative will
perform better if your leadership is democratic or free-
reining. Since they are often perfectionists and enjoy
accomplishment for its own sake, these individuals' self-
assertiveness may be very constructive.
Individualists are most productive when they can operate
in a free-reining type of environment. This is assuming that
they know their job. If not, they need a firm but friendly
hand.
If you're having some leadership problems, perhaps you
should take some time and review the personality character-
istics of each of your people. by working with each indi-
vidual, you may determine that you have to modify the type of
leadership you are using with each person.
But don't think one review alone will solve your prob-
lems. Constantly evaluate your people and your programs.

2. Situation -- Changes in the market, customer crises, new
products and policy changes often make new demands on the
type of leadership you use.
If quick decisions and fast action are necessary, you're
going to have to be autocratic in your leadership. If you
lack information, or at times question your intuition, then
use the more democratic approach. After all, the people who
are on the front line contacting customers or prospects can
be helpful sources of input to help you make the best
possible decision.
3. Organizational Flavor -- The total make-up of your organi-
zation reflects the type of leadership that should be used.
Sometimes group needs and individual needs are quite
different.
If your organization has a large number of experienced,
cooperative people, then democratic leadership will work.
If you have a dispersed organization that seldom meets
and is made up of strong individualists, a mixture of the
leadership methods--depending upon each situation--may be
best.
If your staff is largely untrained and undisciplined,
then autocratic leadership is a must. You have to be the
firm and decisive force that quickly makes the organization
productive.
If you have a highly trained and professional staff
including good engineers, good software people and good sales
people, then free-reining leadership will win out. These
individuals are generally quite creative and will solve the
problems that they encounter, so they require much less
guidance.

How About You?
The success of your leadership will depend on whether or
not you're flexible enough to recognize the need for the differ-
ent types of leadership ... and are willing to change gears when
necessary. You will have to determine what is best for each
individual and each situation. And, just as you periodically
evaluate each person who works for/with you, evaluate your
operating style as well.

# # #





IMPROVING YOUR LEADERSHIP SKILLS - To learn more about this author, visit Andy Marken's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Andy Marken
(Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

Andy Marken is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Andy Marken's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Andy Marken's Complete List of Marketing Articles For FREE!

More Andy Marken
Cloud Computing Computing Without the HardwareSoftwareSupportFun
Blogosphere or Blog with Fear
Reearning the Trust of the Consumer
The Swiss Army PhoneIs Good Enough for Everything Good Enough
Advertising OnTheGoIf When How
LETS DO AWAY WITH PRESS RELEASES
Plug Your Book
Twitter World Trust UsYou Aint That Interesting
A NEW APPROACH TO MOVING UP THE CORPORATE LADDER
The 18 Immutable Laws of Corporate Reputation
Free Downloads


 
 
 


Evan Elite Authors
David Barr  
John Alexander  
Linda Richardson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Ezine Choices Icon Ezine Choices
JV Considerations Icon JV Considerations
Client-Attracting Web Copy Icon Client-Attracting Web Copy
Business Success By Design Icon Business Success By Design
Romance to the Dance Icon Romance to the Dance
Free Downloads - Complete List

Entrepreneur Tools and Guides
The Top 10 GTD Times Posts - Best Posts for Productivity
The Top 10 GTD Times Posts
Best Posts for Productivity
 
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2008
Top SEO Posts of the Year
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Hortance Umutoniwase Nyarugenge/Kigali, Rwanda,
Hortance Umutoniwase
Nyarugenge/Kigali, Rwanda
SEO For Africa

If I Were A Startup...
Dana Zita, > $2.5 Mil in revenues
Dana Zita
> $2.5 Mil in revenues
Lisa Shepherd, $335k to $1.1 Mil in 2 years
Lisa Shepherd
$335k to $1.1 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Bill Gates, Microsoft
Bill Gates
Microsoft
Sam Walton, Wal-Mart
Sam Walton
Wal-Mart
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Seth Godin, Ideavirus Author
Seth Godin
Ideavirus Author
Tom Peters, In Search Of Excellence
Tom Peters
In Search Of Excellence
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Team Motivation Principles: Debunk the Crazy Propaganda that All CEOs are Greedy!
By Jessica Ollenburg
     Start them Young to Help them Succeed in the Workplace
By Jessica Ollenburg
     Self-Starters Can Make Terrible Managers
By Jessica Ollenburg

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information