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KEYS TO YOUR SUCCESS AT SHOWS

KEYS TO YOUR SUCCESS AT SHOWS

Depending on how you approach them, trade shows like the WQA events can be a tremendous opportunity, a waste of time, a challenge, disaster, torture or the most profitable time you've spent all year. You--and nearly 30,000 manufacturers, dealers, corporate buyers and interested bystanders—will converge to buy, sell or just see what’s new.

It's enough to test the endurance, strength, perseverance, patience, stamina and organizational abilities of the best people in the industry.


The biggest mistake most people make is that they don't take maximum advantage of the shows they attend.

Study the show listings and floorplan to make maximum use of your time.

At least a week before the show, develop your show calendar of meetings. Prioritize the companies you're going to visit at the show.

Use your daily calendar and floorplan to plan your hours, days and evenings.

Mix and match your priorities to group your booth visits and save steps.

With all of the booths to cover, you need the most comfortable shoes possible. When you walk on concrete and thin carpet all day, your feet are subjected to unbelievable punishment.

Before you go out in the evening, give yourself a 30-minute breather. Take a shower and soak your feet in cool water for a few minutes. You'll "almost" feel like a new person.

The only way to survive a trade show and be at your best during the show is to get enough sleep and eat and drink in moderation.

While many feel that a drink before hitting the sack at night will help you sleep, the truth of the matter is that alcohol is actually detrimental to your sleep.

Keep a close eye on your purse or wallet when you're in a crowded elevator or waiting in one of the taxi lines.

You even have to be careful in the men’s and ladies room. Your coat or purse can disappear in seconds.

Talk to show veterans. They've learned how to pace themselves and how to zero-in on their particular areas of interest while looking for new possibilities.

With a little planning and preparation, you can take advantage of the tremendous opportunities that are available and still enjoy yourself.





KEYS TO YOUR SUCCESS AT SHOWS - To learn more about this author, visit Andy Marken's Website.

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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

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Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Andy Marken
(Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

Andy Marken is a Platinum author on EvanCarmichael.com
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