Marketing Strategies, Tactics, and Techniques
Marketing Strategies, Tactics, and Techniques
If you’ve ever wondered where you could find the definitive book, the condensed encyclopedia on marketing strategy – product, branding, advertising, sales promotion and public relations – look no further. We’ve found it.
Despite the title of the book, we found it to be long on strategies but short on tactics. But then something has to give when you’re trying to cover a four-year marketing curriculum in a single book. But maybe it’s the kind of book “up and comers” want in our new instant access, instant information world where the Internet can put the knowledge of some of the best minds on our screen with just a few well chosen keystrokes.
The book gave us flashbacks to our years of slaving and studying for our MBA. Following graduation, we drew heavily from those books in our first four-five years in the real world. We were constantly being given a new project we didn’t have a clue about and had to become an overnight expert on the specific subject. At times like that we’d go home, snatch one or more of the books from the shelf and spend the evening reading the pertinent chapters. The next morning we’d go into the office ready to tackle the planning of the project with the confidence of someone who had been there, done that tens of times.
Stuart has packed 861 marketing strategies into his book … slightly more than two per page. So don’t expect a lot of meat in the various subject areas – especially in public relations. However, Marketing Strategies will be a helpful addition to your library because it helps you understand the interrelationship of all of the marketing and communications components. And if you get stuck on a term, aren’t certain exactly what it means and don’t want to expose your shortcomings, no problem. Simply pick up Marketing Strategies and leaf through Rogers’ writings. He’s explained more than a thousand names for marketing topics and included 16 appendices to help you.
Actually, the appendices and secondary research source listings may become the most helpful portions of the book to you.
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Marketing Strategies Tactics and Techniques - To learn more about this author, visit Andy Marken's Website.
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Reviewed by: G.A. “Andy” Marken, Marken Communications Inc., andy@markencom.com
If you’ve ever wondered where you could find the definitive book, the condensed encyclopedia on marketing strategy – product, branding, advertising, sales promotion and public relations – look no further. We’ve found it.
Despite the title of the book, we found it to be long on strategies but short on tactics. But then something has to give when you’re trying to cover a four-year marketing curriculum in a single book. But maybe it’s the kind of book “up and comers” want in our new instant access, instant information world where the Internet can put the knowledge of some of the best minds on our screen with just a few well chosen keystrokes.
The book gave us flashbacks to our years of slaving and studying for our MBA. Following graduation, we drew heavily from those books in our first four-five years in the real world. We were constantly being given a new project we didn’t have a clue about and had to become an overnight expert on the specific subject. At times like that we’d go home, snatch one or more of the books from the shelf and spend the evening reading the pertinent chapters. The next morning we’d go into the office ready to tackle the planning of the project with the confidence of someone who had been there, done that tens of times.
Stuart has packed 861 marketing strategies into his book … slightly more than two per page. So don’t expect a lot of meat in the various subject areas – especially in public relations. However, Marketing Strategies will be a helpful addition to your library because it helps you understand the interrelationship of all of the marketing and communications components. And if you get stuck on a term, aren’t certain exactly what it means and don’t want to expose your shortcomings, no problem. Simply pick up Marketing Strategies and leaf through Rogers’ writings. He’s explained more than a thousand names for marketing topics and included 16 appendices to help you.
Actually, the appendices and secondary research source listings may become the most helpful portions of the book to you.
##############
Marketing Strategies Tactics and Techniques - To learn more about this author, visit Andy Marken's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
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Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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