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Marketing Strategies, Tactics, and Techniques
Written by: Andy MarkenArticle Overview: Book Review of A Handbook for Practitioners
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Free Download - Tap-n-Go is Good for Everyone But Consumers, Retailers By Andy Marken |
Marketing Strategies, Tactics, and Techniques
Reviewed by: G.A. “Andy” Marken, Marken Communications Inc., andy@markencom.com
If you’ve ever wondered where you could find the definitive book, the condensed encyclopedia on marketing strategy – product, branding, advertising, sales promotion and public relations – look no further. We’ve found it.
Despite the title of the book, we found it to be long on strategies but short on tactics. But then something has to give when you’re trying to cover a four-year marketing curriculum in a single book. But maybe it’s the kind of book “up and comers” want in our new instant access, instant information world where the Internet can put the knowledge of some of the best minds on our screen with just a few well chosen keystrokes.
The book gave us flashbacks to our years of slaving and studying for our MBA. Following graduation, we drew heavily from those books in our first four-five years in the real world. We were constantly being given a new project we didn’t have a clue about and had to become an overnight expert on the specific subject. At times like that we’d go home, snatch one or more of the books from the shelf and spend the evening reading the pertinent chapters. The next morning we’d go into the office ready to tackle the planning of the project with the confidence of someone who had been there, done that tens of times.
Stuart has packed 861 marketing strategies into his book … slightly more than two per page. So don’t expect a lot of meat in the various subject areas – especially in public relations. However, Marketing Strategies will be a helpful addition to your library because it helps you understand the interrelationship of all of the marketing and communications components. And if you get stuck on a term, aren’t certain exactly what it means and don’t want to expose your shortcomings, no problem. Simply pick up Marketing Strategies and leaf through Rogers’ writings. He’s explained more than a thousand names for marketing topics and included 16 appendices to help you.
Actually, the appendices and secondary research source listings may become the most helpful portions of the book to you.
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Related Forum Posts
Re: What I Enjoyed Reading This Week - June 4
- Hi Evan,
I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing.
Thanks,
Melanie James
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Re: The Best Method for Online Marketing
- we must choose the most suitable one to use..
there are so many diffrent strategy here..
1. Start with a web promotion plan and an effective web design and development strategy.
2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.
3. Learn to use Email Marketing Effectively.
4. Dominate your marketing niche with affiliate, reseller, and associate programs.
5. Request an analysis from an Internet marketing coach or Internet marketing consultant.
6. Build a responsive opt-in email list.
7. Publish articles or get listed in news stories.
8. Write and publish online press releases.
9. Facilitate and run contests and giveaways via your web site.
10. Blog and interact with your visitors.
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Bad SEO techniques?
- There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as:
- Relying on keyword metatags
- Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing)
- Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed.
- Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time
- Implement duplicate content
- Use Session IDs on your URLs
- Use lots of Javascript
- Implement your site in Flash
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