Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Marketing Strategies, Tactics, and Techniques



Marketing Strategies, Tactics, and Techniques
   

Reviewed by: G.A. “Andy” Marken, Marken Communications Inc., andy@markencom.com


If you’ve ever wondered where you could find the definitive book, the condensed encyclopedia on marketing strategy – product, branding, advertising, sales promotion and public relations – look no further. We’ve found it.

Despite the title of the book, we found it to be long on strategies but short on tactics. But then something has to give when you’re trying to cover a four-year marketing curriculum in a single book. But maybe it’s the kind of book “up and comers” want in our new instant access, instant information world where the Internet can put the knowledge of some of the best minds on our screen with just a few well chosen keystrokes.

The book gave us flashbacks to our years of slaving and studying for our MBA. Following graduation, we drew heavily from those books in our first four-five years in the real world. We were constantly being given a new project we didn’t have a clue about and had to become an overnight expert on the specific subject. At times like that we’d go home, snatch one or more of the books from the shelf and spend the evening reading the pertinent chapters. The next morning we’d go into the office ready to tackle the planning of the project with the confidence of someone who had been there, done that tens of times.

Stuart has packed 861 marketing strategies into his book … slightly more than two per page. So don’t expect a lot of meat in the various subject areas – especially in public relations. However, Marketing Strategies will be a helpful addition to your library because it helps you understand the interrelationship of all of the marketing and communications components. And if you get stuck on a term, aren’t certain exactly what it means and don’t want to expose your shortcomings, no problem. Simply pick up Marketing Strategies and leaf through Rogers’ writings. He’s explained more than a thousand names for marketing topics and included 16 appendices to help you.

Actually, the appendices and secondary research source listings may become the most helpful portions of the book to you.

##############


Marketing Strategies, Tactics, and Techniques - To learn more about this author, visit Andy Marken's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Marketing Assessment
  How effective is your marketing?
What is a marketing plan?
  A marketing plan is a plan for how you will market your service/product or introduce a new service/product into your market niche. Use this article to find out what to include in your marketing plan.
What Are the Best Marketing Tactics for Growing Your Small Business?
  The best marketing tactics in the world aren’t going to do diddley-squat to grow your business unless they are part of a bigger strategy.
“Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
  The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (...
Marketing Success vs. Sales Success
  Know and use appropriate SALES techniques when the time comes. When a qualified prospect inquires about your goods or services, know how to close the deal, but don't expect that every MARKETING conversation will lea...

Related Forum Posts Related Forum Posts
SES Toronto Next Week SES Toronto Next Week
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f
Different Hats Different Hats
Re: Best Internet Marketing Strategy Re: Best Internet Marketing Strategy
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f
TrafficSwarm TrafficSwarm
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional
Offline Marketing V/S Online Marketing Offline Marketing V/S Online Marketing