Online Public Relations
 |
Free Download - CAN VARS AND VENDORS EVER REALLY GET ALONG? By Andy Marken |
We’re hard pressed to compare Horton’s Online Public Relations with Shel Holtz’s Public Relations on the Net. They both do an excellent job of covering and explaining an area that most practitioners don’t understand but certainly want to control. We won’t go into Holtz’s book again since we have covered it pervasively other than to say…read and digest them both!
The field of online PR is still in its infancy – being only about 20 -25 years old (depending upon which start date you want to use) – but it has already become one of the most powerful tools available to public relations practitioners to use and abuse. Horton has done an excellent job of not talking down to the reader in Online Public Relations but does give you enough background of the fledgling NSFNet (National Science Foundation Network) so you can understand how simultaneously fragile and strong the Internet really is.
While the publisher promises that the reader will be able to fly through the book and immediately begin using the new found knowledge to carry out an efficient and effective online PR program for a company, Horton is a little more cautious about your ability to turn his ideas, thoughts and recommendations into instant profit. Unfortunately, too many practitioners will probably ignore his warnings and plunge ahead without reading the book a second time.
In addition to writing for both the novice and experienced practitioner, Horton gives you a world of very pertinent examples of real applications to make it easier to understand the points he makes in the book. This pre-screened research alone makes the book more valuable and more useful in your day-to-day online PR activities.
Online Public Relations is definitely not an academic work but the accumulation of a lot of practical experience – others in the field as well as personal – that he shares very freely. We’ve read several other books on the subject and reams of articles on online public relations over the past few years as the subject emerged from its techie background to mainstream to communications to hot topic of the year(s). Everyone seemed to be bent on putting his or her stake in the ground as the definitive expert on the subject.
But Horton has significantly raised the bar for the others. He has put together an unbelievable reference guide for you and has ferreted out hundreds of web sites you’ll want to bookmark and visit again and again as you work in the online world. If you’ve ever used the Web to research a specific subject and struggled from branch to branch on the Internet you’ll realize how time consuming and frustrating it is to locate the exact information location. You’ll also immediately see how valuable his screening work is to you.
Online Public Relations is a lot more than just an interesting and potentially profitable book to read, it really become a valuable roadmap for you to use as you venture out onto the proverbial Internet superhighway. But a word of caution. One reading won’t make you an online PR expert. Read it two or three times. Then keep it handy as a reference.
Horton’s book will prove to be invaluable in keeping your company, your client, your product and you from becoming Internet roadkill.
#############
Online Public Relations - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
| Article Tags: |
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Kalena JordanKalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website |
|||
|
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Andy's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
|
||
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 30 Ways to Get FREE Traffic Making Networking Work Google Adwords Guide Why New Businesses Fail Customer Focus |
|
 | ||
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
| ||
 | ||||
| ||||
|
 | ||||
| ||||
|
|
 | ||||
| ||||
|
 | ||||
| ||||
|
|
|
||||||||||||
 |
|
|
|
