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Peanut Butter and Jelly Management

Peanut Butter and Jelly Management

We’ve always been an avid business management reader hoping to learn at least one kernel of useful information from the latest guru or individual who had the guts and determination to commit his or her experience and thoughts to print. We can hardly wait for Jack Welch of GE to deliver his manuscript to the printer.

But we really didn’t expect to get much of value from a book entitled Peanut Butter and Jelly Management.

Dumb title and probably an even dumber book.

Were we ever wrong.

This book is an absolute treasure trove of management information, insight and guidance. This is definitely not one of your dry or ivory tower management theory books. This is not one of the books that emerge from the overly fertile minds of someone here in Silicon Valley who has decided he or she has found the key to what drives the computer, communications and Internet industries. This is not one of those idiot savant get rich books.

Peanut Butter and Jelly Management is like a breath of fresh air in delivering management information and guidance. The book is easy to read, easy to understand and with a little concentration and effort easy to put to practical use.

The Komisarjevsky’s draw crystal clear management guidelines from everyday family experiences. We’ve never met either Chris or Reina but after reading the book Chris has got to be the kind of boss you wanted to work with…the kind of boss you would take a cut in salary just to learn from…the kind of boss you wish you could be every day.

Of course Chris and Reina have had a lot more experience that few of us (fortunately) will have at being superior bosses and managers. Raising nine children has to teach you something about dealing with different personalities, building individual self-esteem, helping individuals find and explore new opportunities and dealing with crises.

We read this book not once but twice. You find yourself drawing from your own childhood and gaining a little better understanding as to why you’re the type of professional you are. You learn how you can improve your actions and decisions and more importantly help those you work with reach their fullest potential.

In all, Chris and Reina (you honestly do feel you know them as you skim through the highlights of their family’s life) give you 19 examples on how to improve your management style by drawing from daily family experiences such as:
 homework – learning, studying and planning for the future
 little league – always push yourself to be better
 street hockey – how to spot natural leaders on your staff
 a shoe box under the bed – the importance of personalizing otherwise sterile office space
 the ice cream man – trying different things to find out what you like
 sand castles – nothing stays the same…everything changes…that’s reality
 making two families one – making a success of merger and acquisition activities is a lot like bringing kids from earlier relationships into one harmonious family…it takes work
 baking and cooking – reading and watching others do something can only take you so far. Ultimately you have to do it yourself and you have to take personal pride and satisfaction in what you do while setting your own ultra high standards for what is quality

After reading the first few chapters, you slap yourself on the side of the head and say…”Of course!”

Don’t take the raising children and managing employees analogy the wrong way. Employees aren’t kids. Nor do the authors tend to portray them as such. But as you read the book you quickly understand some of the parallels. You can see that if you really listen and watch your children at home, think about what they do and how you bring them up you can actually be a better leader at the office and in your business relationships.

If you’re young enough to still have children at home you’ll probably want to do your own analysis of your family life to see what you can learn from the day-to-day activities. If you’re like us and the kids are now standing on their own two feet you’ll find yourself thinking about what you learned from them and their experiences.

Being a good leader isn’t easy but being a good parent is even tougher. Peanut Butter and Jelly Management will help you on both counts.

Periodically we give general business, personal enrichment and professional management books to clients as gifts. Peanut Butter and Jelly Management has just been added to this list. It’s also a book we plan to give to our own children.





Peanut Butter and Jelly Management - To learn more about this author, visit Andy Marken's Website.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

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Andy Marken
(Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

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