Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Post Production Studios Like the Pros Without the Big Budget

Post Production Studios Like the Pros Without the Big Budget

Project Snapshot: Put together a home video post production suite based on the
networked model used in Hollywood

Difficulty Rating: Surprisingly easy (but don't expect George Lucas results first
time out)

Estimated time: 2-4 hours
You're getting content from everywhere -- video, photos, music, the web, school,
work. Reality TV rules and this is the stuff it is made from. It begs to be turned
into entertaining home videos and slide shows. However, the dark side of content
quickly raises its head: You are constantly out of disk space to store and retrieve
everything.

You have four options - delete stuff, rip open your PC and add yet another drive,
buy an expensive external drive solution, or ignore the great new stuff.
Delete? Never, because the minute you do, you know you'll immediately need it!

Crack the lid? That's only for techies -- real people don't do that.

Expensive external storage? Smart, frugal people don't do that.
Ignore? Hey it's good stuff. You can't do that, either!

The solution is what Hollywood does: create a video post production suite of
your own that uses an affordable powerful software-based editing system, such
as Sonic Solutions' DVDit! or Apple's Final Cut Pro, a good LCD flat-screen monitor,
a pair of stereo speakers, and the real secret: an array of drives (of the hard
and disc varieties) configured in a sort of "apartment house" that allows you,
the digital landlord, to move new tenants (faster drives and more data) into
a stack of ready-made housing that cuts down on cabling, allows you to pull video
and other content from a variety of sources instantly, bypass the morass of interformat
OS compatibility, and put out new family blockbusters faster than the Three Stooges
churned out shorts for Columbia Pictures.

The Basics
We're not going to spend a lot of time on the editing software or video or audio
monitors; there are plenty of reviews of DVDit! and Final Cut Pro you can base
your decision on, and you can set up your editing station on any desktop computer.

But a quick word about ergonomics. Set up the computer monitor and speakers on
a flat surface, such as a desk, with the screen and the speakers within easy
reach. Keep the video monitor a bit lower than the top of your head, so you're
looking slightly downward at it, and the speakers on either side of the screen.

As many film and television post editors will tell you, cobbling together a finished
product requires a critical monitoring environment - one in which you'll be comfortable
for long stretches of time as you get into the editing process. The screen should
be at a comfortable viewing angle and the speakers positioned so that you can
hear without having to have the volume up high, which causes ear fatigue.
The Apartment Building

We used the ADS Tech Dual-Link Drive enclosures because there's no point in reinventing
the wheel. The ADS enclosures are stackable, can hold any of the types of drives
commonly used (hard drives, DVD and CD drives, recordable media drives), have
their own internal universal power supply, and come preconfigured for both FireWire
and USB cabling.

The main source for content for home family videos will likely be the video camera
itself. If it's running the DV format, you can post it into the computer via
USB and take the data in directly, using the camera as an external drive. But
less than 20 minutes of digital footage will create a file as large as 4-GB,
so it makes sense to transfer the footage to a recordable disc (DVD-R) or an
external hard drive.

People often want to include content from other sources, some of which reside
on VHS tape. A converter, like ADS's Pyro AV Link, will convert analog information
to the DV format. There's a myriad of other sources for content, including CDs.
(See sidebar on content protection.) This is part of what makes the apartment
house model so useful: you can draw content out of an array of sources without
constantly fiddling with changing out disc or hooking up external drives. FireWire
connections theoretically allow as many as 16 drive devices to be daisy-chained
sequentially with no device ID conflicts, though you likely won't need more than
three to six at the most to make great home movies.

USB connections can't be daisy-chained, but a USB hub, such as the ADS Ultra Hub 4, will allow between five and seven drive devices to be accessed instantly (theoretically you could
do up to 127 devices but that's a little overkill). Also, with FireWire and USB,
unlike SCSI, you don't have to worry about terminators or device IDs. ADS's FireWire
enclosure has ports for both FW 800 and 400, so it's backwards compatible with
older computers that only have FW400 ports. FireWire or USB - it's your call.
Either works wonderfully, and anyone who has ever tried to troubleshoot SCSI
conflicts and termination errors will appreciate their ease of use.

Furthermore, most new drives enter the market as internal versions. Having homes
waiting for them in the form of format-agnostic drive housings gives you an edge
on accommodating new technology.

Position the drive stack near the editing station, but not necessarily on top
of it. You can place on the desktop or off to the side. Either the FireWire or
USB hub options will result in only a single cable to the computer. (Which can
also be off the desk for nice clean look. But leave space between it and the
drive stack on the floor to avoid thermal buildup.)

In a typical "apartment house," you'll have two hard drives, a CD-R player/burner
and two DVD-R player/burners - one as a content storage device and one as the
"final mix" platform. This approach to drive management allows you to keep your
drives at the leading edge in terms of performance and capacity. It also has
another benefit: you can run multiple OS - Windows, Mac or Linux - without having
to reformat/partition the computer's internal drive.

With your drive array in place, you can begin to edit in the "A/B roll" style:
previewing content from various drives before assembling them in the workstation.
Hollywood film and video editors do this from TB-sized drives networked throughout
their post facilities. You've now achieved the home version of that. You're ready
for your closeup. Mr. DeMille!
# # #

Sidebar: Content Protection
There's been a lot of controversy about content and intellectual property (IP)
protection in recent years. Most content that you don't create yourself is copyrighted
in some way or another, and the law carries significant penalties for commercial
misuse of IP.

However, the law is also on your side. Thanks to the Digital Millennium Act of
1998, you are allowed to use copyrighted material that you have acquired legitimately
for personal use. The license to do so is implicit in the act of purchasing the
content, in the form of DVDs, CDs, still photos or other graphics. So get creative!
--Dan Daley

For more information:
www.adstech.com
www.howstuffworks.com





Post Production Studios Like the Pros Without the Big Budget - To learn more about this author, visit Andy Marken's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Andy Marken
(Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

Andy Marken is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Andy Marken's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Andy Marken's Complete List of Marketing Articles For FREE!

More Andy Marken
PACKAGING AND SELLING THE ENTREPRENEURIAL IDEA
HD DVDAnd The World Keeps Spinning on its Axis
Book Review Persuasive Business Proposals
Coming Out of the Trough Its Time for a Content Communication Course Correction
The Sixth Sense
Shameless Marketing for Brazen Hussies
CHANNEL COOP
Ready Set Talk
Determining Your Real Exhibit Costs
Throwing the Elephant
Free Downloads


 
 
 


Evan Elite Authors
Jay Kubassek  
Linda Richardson  
John Power  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Termination Suit Icon Termination Suit
Measure Customer Loyalty Icon Measure Customer Loyalty
Quick Start Guide Icon Quick Start Guide
Referral Strategies Icon Referral Strategies
Instant Quotes Icon Instant Quotes
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Social Media Blogs
Top 50 Social Media Blogs
Top 50 Social Media Blogs
 
The Top 10 GTD Times Posts - Best Posts for Productivity
The Top 10 GTD Times Posts
Best Posts for Productivity
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Margaret Wajja's Group Lugazi, Uganda,
Margaret Wajja's Group
Lugazi, Uganda
SEO For Africa

If I Were A Startup...
Jeff Roick, $1.4 to $6.5 Mil in 2 years
Jeff Roick
$1.4 to $6.5 Mil in 2 years
Adam and Matthew Toren , $200k to $3.4 Mil in 3 Years
Adam and Matthew Toren
$200k to $3.4 Mil in 3 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Philip Knight, Nike
Ty Warner, Beanie Babies
Ty Warner
Beanie Babies
Famous Entrepreneurs - Complete List

Entrepreneur Advice
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Present with Pizzazz
By Mathew Georghiou
     60 Seconds to Brief and Focused Meetings
By Mathew Georghiou
     Why Does My Photo Print So Badly
By Mathew Georghiou

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information