Ever have that burning desire to write The Great American novel?
Know that you could deliver a more meaningful and more useful PR book that people could actually use and the industry would embrace?
Do you believe that your knowledge, experience and intuitive abilities put you on a par with industry forecasters and pundits as John Nasbitt, Faith Popcorn, Amy Wohl and Esther Dyson?
Well Promote Like a Pro could be just the roadmap you need to launch your first literary epic. And even if you never do anything more than put the title and credits on your computer monitor, the book will give you some practical ideas on how you can promote companies, products and concepts on the cheap.
With the assistance of a lot of professional friends, or at least professionals who were willing to share their insights and experiences, Ms Radke has developed a valuable set of guidelines on how to get maximum exposure for your self-published project. If you think that self-publishing is beneath the quality of your literary work and your creative endeavors will stand on their own merit with one of the leading publishers here or abroad, that’s fine. The book is still worthwhile reading because you can also get some ideas on how you can leverage print, broadcast and on-line media in your day-to-day professional activities.
Ms Radke’s book may have emerged as a matter of frustration that comes from answering the same questions over and over – “so what do I do now?”, a desire to attract more authors to her publishing firm – Five Star Publications – or simply from the fact that she felt the market was ready for a practical how-to book for writers. Whatever the motive(s), the book is well balanced between her personal counsel and ideas from target subject insiders.
There’s not a lot of BS in this book, just a lot of practical advice and step-by-step instructions on promoting on a shoestring.
We don’t have a long enough attention span to write the occasional article on a specific topic in the management, marketing, communications and public relations fields. We also satisfy our creative writing needs by ghostwriting speeches; company and product technical, application and position articles; and client-centric white papers.
To date that has been sufficient.
But the contributing authors did give us some good ideas we can use to help our clients promote their companies, products and services without big budgets.
If you’ve already written and had a book published or are just beginning the project, Ms Radke’s Promote Like a Pro will help you be more involved and more pro-active in closing the loop with prospective readers. Even if you don’t want to endure all of the painful drudgery of writing the book, Ms. Radke and her contributors will help you develop a plan of action for promoting your most important produce…yourself.
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Promote Like a Pro - To learn more about this author, visit Andy Marken's Website.
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Promote Like a Pro
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Book Review -- Small Budget, Big Show – By Linda F. Radke (and contributors), Five Star Publications Inc, March 2000, 185 pages
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