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Public Relations Possibilities – Selected Seminar and Conference Papers

Public Relations Possibilities – Selected Seminar and Conference Papers

We have been intrigued with the business practices of other countries for many years and have found it interesting to read about the growth of public relations practices around the globe. Especially in emerging countries. Adamolekun has published a strong set of recommendations and guidelines for the public relations profession not just for his country but for practitioners in any emerging country.

We might add that the book serves as an excellent reminder to practitioners in industrialized countries of all of the work they need to do to make the PR field a true profession. If he and his contemporaries can deliver at a level that more than meets our national and international code of ethics can the rest of us do any less?

A country of 150 million plus people, 250 languages and 36 states; Nigeria has made outstanding progress in its move to becoming a democracy. Mr. Adamolekun sees professional public relations becoming increasingly important in the public and private sectors. With more than 7,000 practitioners presently in place, Mr. Adamolekun and other seasoned professionals are working to develop a series of handbooks and guides to public relations in Africa.

Public Relations Possibilities is an excellent and thoughtful collection of papers, speeches and presentations that quite openly discusses the shortcomings, challenges and opportunities for the profession in this emerging country. At the same time, the author and other professionals do not shy away from the governmental, political and outside pressures that they must confront and overcome to keep the country moving forward in today’s competitive, global environment.

It is easy for many of us to dismiss some of the materials and concepts as overly basic. However, we find it intriguing to learn how aggressively and rapidly the professionals in Nigeria are working to move from a restricted and controlled environment to one built on open discussion and accountability.

Adamolekun’s work touches on the country’s agriculture, community banking and industrialization growth and potential. But as the general manager of corporate services for the Petroleum Products Pricing Regulatory Agency (PPPRA) he sees the energy sector as being vital to Nigeria’s economy and future success. A practitioner with 25 years of experience, he also looks beyond the business aspects of public relations and addresses the pivotal role PR can play in the country in grassroots mobilization, marketing and political governance. He is also acutely aware of the responsibility his profession has in encouraging and guiding the country’s efforts to mobilize the communities and population as rapidly as possible.

With a political, business and public relations infrastructure that is still in its infancy, Adamoluken and his Nigerian contemporaries seem to have been able to analyze and take the best from professionals in industrial countries and molded it to efforts and activities that meet their countries needs. Obviously some practitioners have also taken the less noble activities we have perfected but we will always have a mixture of good and bad.

It is encouraging to see that the author believes that public relations can play a key role in helping Nigeria become an vital voice in our global economy. But in reading the book you can envision the opportunities and challenges professionals face in the country to not only lift the quality of life of the population but more importantly play key role in formulating the policies and programs the government must execute both strategically and tactically.

Public relations practice in such a fragile environment has to be both challenging and stimulating. At the same time you wonder how you would perform in their brave new world.

If you get a chance, we believe that this is a book you have to read to rekindle your desire to do the best job for your management and environment possible. We all have a lot of work to do to advance our professionalism as well as the profession across the board!

Adamoluken’s book is a strong reminder that public relations practitioners can have a profound impact on an organization’s management and the community at large if we maintain strong and ethical standards.

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Andy Marken
(Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

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