Tweet

Public Relations Possibilities – Selected Seminar and Conference Papers

Written by: Andy Marken

Article Overview: Public Relations Possibilities – Selected Seminar and Conference Papers By Wole Adamolekun, Petroleum Products Pricing Regulatory Agency (PPPRA), Spectrum Books Limited, Spectrum House, Ring Road, PMB 5612, Ibadan, Nigeria, admin1@spectrumbooksonline.com, ISBN 9780295763, 192 pages, November 2005

Public Relations Possibilities – Selected Seminar and Conference Papers

We have been intrigued with the business practices of other countries for many years and have found it interesting to read about the growth of public relations practices around the globe. Especially in emerging countries. Adamolekun has published a strong set of recommendations and guidelines for the public relations profession not just for his country but for practitioners in any emerging country.

We might add that the book serves as an excellent reminder to practitioners in industrialized countries of all of the work they need to do to make the PR field a true profession. If he and his contemporaries can deliver at a level that more than meets our national and international code of ethics can the rest of us do any less?

A country of 150 million plus people, 250 languages and 36 states; Nigeria has made outstanding progress in its move to becoming a democracy. Mr. Adamolekun sees professional public relations becoming increasingly important in the public and private sectors. With more than 7,000 practitioners presently in place, Mr. Adamolekun and other seasoned professionals are working to develop a series of handbooks and guides to public relations in Africa.

Public Relations Possibilities is an excellent and thoughtful collection of papers, speeches and presentations that quite openly discusses the shortcomings, challenges and opportunities for the profession in this emerging country. At the same time, the author and other professionals do not shy away from the governmental, political and outside pressures that they must confront and overcome to keep the country moving forward in today’s competitive, global environment.

It is easy for many of us to dismiss some of the materials and concepts as overly basic. However, we find it intriguing to learn how aggressively and rapidly the professionals in Nigeria are working to move from a restricted and controlled environment to one built on open discussion and accountability.

Adamolekun’s work touches on the country’s agriculture, community banking and industrialization growth and potential. But as the general manager of corporate services for the Petroleum Products Pricing Regulatory Agency (PPPRA) he sees the energy sector as being vital to Nigeria’s economy and future success. A practitioner with 25 years of experience, he also looks beyond the business aspects of public relations and addresses the pivotal role PR can play in the country in grassroots mobilization, marketing and political governance. He is also acutely aware of the responsibility his profession has in encouraging and guiding the country’s efforts to mobilize the communities and population as rapidly as possible.

With a political, business and public relations infrastructure that is still in its infancy, Adamoluken and his Nigerian contemporaries seem to have been able to analyze and take the best from professionals in industrial countries and molded it to efforts and activities that meet their countries needs. Obviously some practitioners have also taken the less noble activities we have perfected but we will always have a mixture of good and bad.

It is encouraging to see that the author believes that public relations can play a key role in helping Nigeria become an vital voice in our global economy. But in reading the book you can envision the opportunities and challenges professionals face in the country to not only lift the quality of life of the population but more importantly play key role in formulating the policies and programs the government must execute both strategically and tactically.

Public relations practice in such a fragile environment has to be both challenging and stimulating. At the same time you wonder how you would perform in their brave new world.

If you get a chance, we believe that this is a book you have to read to rekindle your desire to do the best job for your management and environment possible. We all have a lot of work to do to advance our professionalism as well as the profession across the board!

Adamoluken’s book is a strong reminder that public relations practitioners can have a profound impact on an organization’s management and the community at large if we maintain strong and ethical standards.

#######

Related Articles
  Speak Everywhere
  Is Your PR Firm Right For You?
  A PR CONCEPT BORN OUT OF THE RECESSION!
  PR News You Can Use
  What To Do When Public Relations Fails

Article Tags:



Related Forum Posts
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Find Me Customers and Get 25% of New Client's Bill - I run Egg Marketing & Public Relations, a marketing and public relations firm. I am looking to grow my business through a viral affiliate marketing campaign, and I need your help. If you know someone (or can find someone) who needs marketing assistance for their business, I'd love to take them on as a client. My firm can: *create marketing plans and strategy *write web and marketing copy *write and distribute press releases *create enewsletter and email campaigns For every new client you bring me, I will give you 25% of their billable hours. For example, my average monthly consultation fee is $1000. That's $250 per month for the life of the client relationship just for a referral! I can provide you information and resources to help you. If you're interested, contact me at smpayton@eggmarketingpr.com and let me know where you're based and how you would go about spreading the word to get new clients for Egg.
Library to Meet - Has anyone ever tried the Public Library? they have meeting rooms there too and Toronto has over 30 locations with Free Wireless Internet.
Get 'em to come - The FastTracktoCashflow seminar held in Toronto usually charge a $35 fee and then refund it at the end of the Seminar. I know this will cost your client the processing fees but a couple of dollars person is nothing compared to the lifetime value that person may become to your clients business.
Re: FREE Toronto Referral Workshop - Hi there, Indeed, I have never heard of a Referral Seminar. What a good idea. I guess being offered for free, there must have been a great deal of people attending. It is another way of saying: Do you want to increase your customers. Come along and we help and teach you. It has been said, that even in downturn of business confidence and consumer's caution, business will not come to a grinding halt. Please Andy, can you let us h ave these 14 ways of getting referrals. Thanks.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Develop Your Powers of Thought.

How to develop the best lateral thinking skills

How to Sell to the Price Driven Customer

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.