We have been intrigued with the business practices of other countries for many years and have found it interesting to read about the growth of public relations practices around the globe. Especially in emerging countries. Adamolekun has published a strong set of recommendations and guidelines for the public relations profession not just for his country but for practitioners in any emerging country.
We might add that the book serves as an excellent reminder to practitioners in industrialized countries of all of the work they need to do to make the PR field a true profession. If he and his contemporaries can deliver at a level that more than meets our national and international code of ethics can the rest of us do any less?
A country of 150 million plus people, 250 languages and 36 states; Nigeria has made outstanding progress in its move to becoming a democracy. Mr. Adamolekun sees professional public relations becoming increasingly important in the public and private sectors. With more than 7,000 practitioners presently in place, Mr. Adamolekun and other seasoned professionals are working to develop a series of handbooks and guides to public relations in Africa.
Public Relations Possibilities is an excellent and thoughtful collection of papers, speeches and presentations that quite openly discusses the shortcomings, challenges and opportunities for the profession in this emerging country. At the same time, the author and other professionals do not shy away from the governmental, political and outside pressures that they must confront and overcome to keep the country moving forward in today’s competitive, global environment.
It is easy for many of us to dismiss some of the materials and concepts as overly basic. However, we find it intriguing to learn how aggressively and rapidly the professionals in Nigeria are working to move from a restricted and controlled environment to one built on open discussion and accountability.
Adamolekun’s work touches on the country’s agriculture, community banking and industrialization growth and potential. But as the general manager of corporate services for the Petroleum Products Pricing Regulatory Agency (PPPRA) he sees the energy sector as being vital to Nigeria’s economy and future success. A practitioner with 25 years of experience, he also looks beyond the business aspects of public relations and addresses the pivotal role PR can play in the country in grassroots mobilization, marketing and political governance. He is also acutely aware of the responsibility his profession has in encouraging and guiding the country’s efforts to mobilize the communities and population as rapidly as possible.
With a political, business and public relations infrastructure that is still in its infancy, Adamoluken and his Nigerian contemporaries seem to have been able to analyze and take the best from professionals in industrial countries and molded it to efforts and activities that meet their countries needs. Obviously some practitioners have also taken the less noble activities we have perfected but we will always have a mixture of good and bad.
It is encouraging to see that the author believes that public relations can play a key role in helping Nigeria become an vital voice in our global economy. But in reading the book you can envision the opportunities and challenges professionals face in the country to not only lift the quality of life of the population but more importantly play key role in formulating the policies and programs the government must execute both strategically and tactically.
Public relations practice in such a fragile environment has to be both challenging and stimulating. At the same time you wonder how you would perform in their brave new world.
If you get a chance, we believe that this is a book you have to read to rekindle your desire to do the best job for your management and environment possible. We all have a lot of work to do to advance our professionalism as well as the profession across the board!
Adamoluken’s book is a strong reminder that public relations practitioners can have a profound impact on an organization’s management and the community at large if we maintain strong and ethical standards.
#######
Public Relations Possibilities – Selected Seminar and Conference Papers - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 2008 PR Trends - What's In, Out, and New for the New Year?
|
| |
Public relations will become a necessity for almost virtually any and every business, no matter how big or small. Here is how you can stay above the PR curve for 2008.
|
|
What To Do When Public Relations Fails
|
| |
Sometimes "public relations" strategies fail to deliver the intended results. Whether it is "selling" a product, a policy or an organization, there are several common pitfalls which public relations strategies m...
|
|
Why use PR
|
| |
In simple terms, we think of PR as communications management. It creates awareness, educates and influences public opinion, promotes and protects reputations and encourages organisations to communicate.
|
|
Public Relations Possibilities – Selected Seminar and Conference Papers
|
| |
Public Relations Possibilities – Selected Seminar and Conference Papers By Wole Adamolekun, Petroleum Products Pricing Regulatory Agency (PPPRA), Spectrum Books Limited, Spectrum House, Ring Road, PMB 5612, Ibadan, ...
|
|
Advertising and Public Relations
|
| |
So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which ...
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
