Reputation Management – The Key to Successful Public Relations and Corporate Communications
Reputation Management – The Key to Successful Public Relations and Corporate Communications
But it says something about the state of our society, business/industry, our chosen career field and world as a whole.
However, it is extremely impressive – and powerful – that these two excellent authors have been able to enlist such an impressive list of contributing authors who are willing to share their experience, insights and information so freely.
There isn’t an organization or individual that won’t say a quality, honest reputation is their most valuable asset. And at the time they say it…they mean it!
Unfortunately somewhere between that statement and actions reputation management often takes a back seat.
Packed in the 456 pages is some of the finest discussion of reputation management and its importance we’ve read. The great thing is that Doorley, Garcia and their contributing authors cover the subject from every aspect – media relations, employee communications, investor relations, daily interpersonal relations.
You don’t have to read the entire book.
You don’t have to try to convince your board of directors or management team to read the entire book.
But the first chapter on the subject of reputation management, what it is, the precepts and how we confuse it from time to time with performance and behavior is must reading for anyone in the field.
The chapter is only 21 pages but they are 21 pages you need to find some way for management to read as well.
While Doorley and Garcia write in an easy-to-read conversational manner, perhaps their greatest contribution in delivering Reputation Management is to obtain the assistance and cooperation of respected professionals to share their thoughts, ideas, recommendations and lessons. This is not a studious book of theory or something that college students should study and memorize when preparing for an exam. The book covers practical, real life problems and issues such as leaked memos, unfair press coverage, negative rumors and more. In addition, rather than simply spelling out all the issues and problems, the authors give you practical solutions to the problems that you can use when similar events occur in your professional career.
While both authors are now professors at NYU, Reputation Management is not an educators' effort. They have drawn heavily from their business careers.
What makes this book even more valuable is the fact that they have enticed or convinced leading professionals the share real-world experience in every chapter. They share their experience and insights in a way that isn’t preaching or holier-than-thou approach…it is simply an honest assessment of their experience in the business world. It is an analysis of what their CEOs and executives did right and wrong. It is a look at what they did right and wrong.
While we found Reputation Management to be a valuable compilation of real situation experience that any professional can quickly put to use, we also believe it is the type of text we wish we had available when we were getting our degrees and just starting out. It probably would have saved us from making a number of mistakes early in our career.
The biggest challenge the authors – and all of us in public relations – face is how to get the book and its many practical concepts into the hands of corporate management. More importantly, is the gnawing question of how do we ensure we each put the ideas, recommendations and use-proven guidelines to work on a daily basis?
We’re pretty certain that the people who guided Enron and other firms that have been wracked by scandals started out with the idea that they would do evil. We’re equally certain that management at HP, Sony, Siemens, Merck and others that have seen their firms’ reputations tarnished moved forward with the idea they were going to do anything that was not in the best interest of the company, the employees, the shareholders or the buying public.
But it happened. And it will happen again no matter how good the intentions.
So the value of Reputation Management to you is that it examines in a conversational manner the occurrences. The authors discuss in easy-to-understand terms what was done that was wrong and what that was done that was right.
Most important is that the book and all of its authors give you the valuable tools you need to understand, value, manage and measure your reputation – personal, professional and organizational.
As a professional in the field, you’ll want to read all 456 pages…perhaps more than once.
As a consultant to your management, you’ll want to get them to read the first 21 pages of the book to understand and appreciate that their reputation and the organization’s has real value that can be measured on the firm’s bottomline.
Consciously or subconsciously they will take into consideration the first chapter when they are developing and carrying out their actions…their decisions.
###############
Reputation Management The Key to Successful Public Relations and Corporate Communications - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
It is almost a tragedy that Doorley and Garcia have to compile and write a book on reputation management.
But it says something about the state of our society, business/industry, our chosen career field and world as a whole.
However, it is extremely impressive – and powerful – that these two excellent authors have been able to enlist such an impressive list of contributing authors who are willing to share their experience, insights and information so freely.
There isn’t an organization or individual that won’t say a quality, honest reputation is their most valuable asset. And at the time they say it…they mean it!
Unfortunately somewhere between that statement and actions reputation management often takes a back seat.
Packed in the 456 pages is some of the finest discussion of reputation management and its importance we’ve read. The great thing is that Doorley, Garcia and their contributing authors cover the subject from every aspect – media relations, employee communications, investor relations, daily interpersonal relations.
You don’t have to read the entire book.
You don’t have to try to convince your board of directors or management team to read the entire book.
But the first chapter on the subject of reputation management, what it is, the precepts and how we confuse it from time to time with performance and behavior is must reading for anyone in the field.
The chapter is only 21 pages but they are 21 pages you need to find some way for management to read as well.
While Doorley and Garcia write in an easy-to-read conversational manner, perhaps their greatest contribution in delivering Reputation Management is to obtain the assistance and cooperation of respected professionals to share their thoughts, ideas, recommendations and lessons. This is not a studious book of theory or something that college students should study and memorize when preparing for an exam. The book covers practical, real life problems and issues such as leaked memos, unfair press coverage, negative rumors and more. In addition, rather than simply spelling out all the issues and problems, the authors give you practical solutions to the problems that you can use when similar events occur in your professional career.
While both authors are now professors at NYU, Reputation Management is not an educators' effort. They have drawn heavily from their business careers.
What makes this book even more valuable is the fact that they have enticed or convinced leading professionals the share real-world experience in every chapter. They share their experience and insights in a way that isn’t preaching or holier-than-thou approach…it is simply an honest assessment of their experience in the business world. It is an analysis of what their CEOs and executives did right and wrong. It is a look at what they did right and wrong.
While we found Reputation Management to be a valuable compilation of real situation experience that any professional can quickly put to use, we also believe it is the type of text we wish we had available when we were getting our degrees and just starting out. It probably would have saved us from making a number of mistakes early in our career.
The biggest challenge the authors – and all of us in public relations – face is how to get the book and its many practical concepts into the hands of corporate management. More importantly, is the gnawing question of how do we ensure we each put the ideas, recommendations and use-proven guidelines to work on a daily basis?
We’re pretty certain that the people who guided Enron and other firms that have been wracked by scandals started out with the idea that they would do evil. We’re equally certain that management at HP, Sony, Siemens, Merck and others that have seen their firms’ reputations tarnished moved forward with the idea they were going to do anything that was not in the best interest of the company, the employees, the shareholders or the buying public.
But it happened. And it will happen again no matter how good the intentions.
So the value of Reputation Management to you is that it examines in a conversational manner the occurrences. The authors discuss in easy-to-understand terms what was done that was wrong and what that was done that was right.
Most important is that the book and all of its authors give you the valuable tools you need to understand, value, manage and measure your reputation – personal, professional and organizational.
As a professional in the field, you’ll want to read all 456 pages…perhaps more than once.
As a consultant to your management, you’ll want to get them to read the first 21 pages of the book to understand and appreciate that their reputation and the organization’s has real value that can be measured on the firm’s bottomline.
Consciously or subconsciously they will take into consideration the first chapter when they are developing and carrying out their actions…their decisions.
###############
Reputation Management The Key to Successful Public Relations and Corporate Communications - To learn more about this author, visit Andy Marken's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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