Sales Proposals Kit for Dummies
Sales Proposals Kit for Dummies
Wonder why your director of marketing didn’t buy off on your product launch proposal?
Wonder why you didn’t get that new client you “knew” your agency was just right for?
That’s right you write sales proposals all the time. And unless you’re winning your unfair share you might (will probably) find this new addition to the Dummies series of real assistance.
We all sell in one way or another and just because public relations professionals are first and foremost communicators doesn’t mean you can automatically produce a winning sales proposal.
Like the hundreds of other Dummies books, Sales Proposals Kit isn’t filled with theory or philosophy. It’s a no-nonsense, easy to read book that will help you put together a proposal that is informative, persuasive and easy to read.
We wish we had read this book years ago because it would have helped us avoid the disappointment of losing. You know when you’ve met with a CEO or head of marketing; discussed the company, products and requirements; just “knew” everything was right and then found your proposal was rejected. Somehow they simply didn’t get the message. We’ve all racked our brains trying to determine what we should have done/said or what we did/said that was wrong. Dummies isn’t guaranteed to help you avoid those times in your life but as you read, understand and practice what Kantin is telling you, you’ll win a lot more times than you lose.
You’ll find Mr. Kantin’s proposal Rater very useful in helping you pinpoint the areas you need to focus on in preparing your proposals for management, clients or prospective clients. If you’re sick and tired of struggling to develop what you believe is an excellent proposal only to suffer the ego-crush of rejection you’ll find the book to be a breath of fresh air.
The paperback book is filled with a lot of sales examples and it is up to you the public relations professional to translate the examples into your situation, your environment and your activity. In our estimation that shouldn’t be very difficult for most public relations pros. The book provides a proven structure and guidelines for writing winning proposals for almost any business situation.
You’ll not only find a number of proposal examples you can modify or use as guidelines for your presentations but you’ll also get a set of tools so you can evaluation the proposal from the recipient’s point of view.
Mr. Kantin’s book is not only fun and informative to read but you also get a very useful CD with your copy that guides you through the entire proposal writing process.
The book is one of the most commonsense approaches to writing proposals you’ll ever find because it strips away theory and history and helps you focus on your goal – winning management’s approval.
Whether you only write program proposals for your management or you write proposals for new business you’ll find this Dummies book to be a valuable reference guide to help you succeed.
Sales Proposals Kit for Dummies - To learn more about this author, visit Andy Marken's Website.
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Do you wonder why your program recommendations (and budget) always gets shot down or pared down?
Wonder why your director of marketing didn’t buy off on your product launch proposal?
Wonder why you didn’t get that new client you “knew” your agency was just right for?
That’s right you write sales proposals all the time. And unless you’re winning your unfair share you might (will probably) find this new addition to the Dummies series of real assistance.
We all sell in one way or another and just because public relations professionals are first and foremost communicators doesn’t mean you can automatically produce a winning sales proposal.
Like the hundreds of other Dummies books, Sales Proposals Kit isn’t filled with theory or philosophy. It’s a no-nonsense, easy to read book that will help you put together a proposal that is informative, persuasive and easy to read.
We wish we had read this book years ago because it would have helped us avoid the disappointment of losing. You know when you’ve met with a CEO or head of marketing; discussed the company, products and requirements; just “knew” everything was right and then found your proposal was rejected. Somehow they simply didn’t get the message. We’ve all racked our brains trying to determine what we should have done/said or what we did/said that was wrong. Dummies isn’t guaranteed to help you avoid those times in your life but as you read, understand and practice what Kantin is telling you, you’ll win a lot more times than you lose.
You’ll find Mr. Kantin’s proposal Rater very useful in helping you pinpoint the areas you need to focus on in preparing your proposals for management, clients or prospective clients. If you’re sick and tired of struggling to develop what you believe is an excellent proposal only to suffer the ego-crush of rejection you’ll find the book to be a breath of fresh air.
The paperback book is filled with a lot of sales examples and it is up to you the public relations professional to translate the examples into your situation, your environment and your activity. In our estimation that shouldn’t be very difficult for most public relations pros. The book provides a proven structure and guidelines for writing winning proposals for almost any business situation.
You’ll not only find a number of proposal examples you can modify or use as guidelines for your presentations but you’ll also get a set of tools so you can evaluation the proposal from the recipient’s point of view.
Mr. Kantin’s book is not only fun and informative to read but you also get a very useful CD with your copy that guides you through the entire proposal writing process.
The book is one of the most commonsense approaches to writing proposals you’ll ever find because it strips away theory and history and helps you focus on your goal – winning management’s approval.
Whether you only write program proposals for your management or you write proposals for new business you’ll find this Dummies book to be a valuable reference guide to help you succeed.
Sales Proposals Kit for Dummies - To learn more about this author, visit Andy Marken's Website.
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 Sales Proposals Kit for Dummies
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| Book Review -- Sales Proposals Kit for Dummies – By Bob Kantin, Hungry Minds, Inc, 909 Third Avenue, NY, NY 10022, September 2001, 360 pages, ISBN 0-7645-5375-5, $20.99 |
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| How often is your proposal evaluated by people who were not part of your previous meetings?
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Public Relations Kit for Dummies
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| Book Review -- Public Relations Kit for Dummies by Eric Yaverbaum, IDG Books Worldwide, Foster City, CA, February 2001, 326 pages |
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Ten Tips For Writing Successful Business Proposals From Your Strategic Thinking Business Coach
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Dr. John OdaJohn Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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 Andy Marken (Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.
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