The Savvy Author’s Guide to Book Publicity
The Savvy Author’s Guide to Book Publicity
1. I wish I had known about that yesterday, last week, last month…
2. Someday I’m going to write the great American novel, a fiction book about my experiences, a tell-all tale of what corporate or association or government PR book is really like
Let us say flat out we have never had a desire to write a book on public relations or anything else. The articles we write always have a specific purpose or specific target so telling all or just making a few bucks from publishing or having someone like myself judge my work has never appealed to me. But we know and have known PR people who have written books – good books – and we admire what they have said and passed along.
But frankly we wish we had known about The Savvy Author’s Guide to Book Publicity a few months ago. We received one of those “over the transom” requests for PR assistance from an individual. We told the writer it wasn’t an area where we had any expertise and couldn’t assist them.
Had we known about Ms. Warren’s book, we could have pointed him in the right direction. And after reading the book, we know it would have been the best $14 investment he would make in his writing career.
Ms. Warren has done an outstanding job of building a roadmap for people who are a writing book or thinking about writing a book. Her advice and anecdotes will help anyone who goes the self-publishing route to maximize the return on their investment. We don’t know many people who already have major publishers lined up to publish their work but if we did we’d recommend the book to them.
In some of the publicity material we received on the book she has been quotes ad being the book publicist’s publicist. So even if we had a contract with a major publisher – who had their own publicity department – we’d read the book just to ensure we (and the publisher) leveraged very opportunity for positive exposure.
The book hasn’t made her so much money that she has given up her day job – publicizing books for Da Capo Press – but we are certain she has saved a lot of people money after they read her book. More importantly, she has spelled out the steps an author – any author – needs to follow from story concept to delivery into the reader’s hands.
She spells out the things you need to do to get the media’s attention for your book, how to develop your press materials and how to take advantage of every interview opportunity.
Maybe you don’t have a book in you but we have to say she does a dynamite job of developing strategies and tactics to maximize press coverage for books. We believe there’s a lot to learn in these expert recommendations for a publicist in any area – product, service, public service. There are anecdotes, recommendations, guidelines and suggestions that any PR person can apply in his or her life.
If you have the germ of a book idea – fiction or non-fiction – she can get you motivated to plunge forward and guide you through the launch and continued book sales. Or if one of your organization’s executives comes to you and says they want you to promote their book – because it will be good “image” for the company – this is the only reading we’d recommend that will help you produce the results your executive will expect.
Book or no book, Ms Warren’s Guide to Book Publicity is one book we feel you’ll read from cover to cover…even the appendices.
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The Savvy Authors Guide to Book Publicity - To learn more about this author, visit Andy Marken's Website.
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There are two things most public relations people often say if only to themselves:
1. I wish I had known about that yesterday, last week, last month…
2. Someday I’m going to write the great American novel, a fiction book about my experiences, a tell-all tale of what corporate or association or government PR book is really like
Let us say flat out we have never had a desire to write a book on public relations or anything else. The articles we write always have a specific purpose or specific target so telling all or just making a few bucks from publishing or having someone like myself judge my work has never appealed to me. But we know and have known PR people who have written books – good books – and we admire what they have said and passed along.
But frankly we wish we had known about The Savvy Author’s Guide to Book Publicity a few months ago. We received one of those “over the transom” requests for PR assistance from an individual. We told the writer it wasn’t an area where we had any expertise and couldn’t assist them.
Had we known about Ms. Warren’s book, we could have pointed him in the right direction. And after reading the book, we know it would have been the best $14 investment he would make in his writing career.
Ms. Warren has done an outstanding job of building a roadmap for people who are a writing book or thinking about writing a book. Her advice and anecdotes will help anyone who goes the self-publishing route to maximize the return on their investment. We don’t know many people who already have major publishers lined up to publish their work but if we did we’d recommend the book to them.
In some of the publicity material we received on the book she has been quotes ad being the book publicist’s publicist. So even if we had a contract with a major publisher – who had their own publicity department – we’d read the book just to ensure we (and the publisher) leveraged very opportunity for positive exposure.
The book hasn’t made her so much money that she has given up her day job – publicizing books for Da Capo Press – but we are certain she has saved a lot of people money after they read her book. More importantly, she has spelled out the steps an author – any author – needs to follow from story concept to delivery into the reader’s hands.
She spells out the things you need to do to get the media’s attention for your book, how to develop your press materials and how to take advantage of every interview opportunity.
Maybe you don’t have a book in you but we have to say she does a dynamite job of developing strategies and tactics to maximize press coverage for books. We believe there’s a lot to learn in these expert recommendations for a publicist in any area – product, service, public service. There are anecdotes, recommendations, guidelines and suggestions that any PR person can apply in his or her life.
If you have the germ of a book idea – fiction or non-fiction – she can get you motivated to plunge forward and guide you through the launch and continued book sales. Or if one of your organization’s executives comes to you and says they want you to promote their book – because it will be good “image” for the company – this is the only reading we’d recommend that will help you produce the results your executive will expect.
Book or no book, Ms Warren’s Guide to Book Publicity is one book we feel you’ll read from cover to cover…even the appendices.
#######
The Savvy Authors Guide to Book Publicity - To learn more about this author, visit Andy Marken's Website.
Like this article? Share it with your friends
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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