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The Undersea Internet World

The Undersea Internet World

“The natives over there are cannibals. They eat liars with the same enthusiasm as they eat honest men.” – Captain Nemo (James Mason) – 20000 Leagues Under the Sea (1954)


The Internet wasn’t developed to be a dangerous place.

It wasn’t developed for spammers/scammers which Australia-based Marshal's Threat Research and Content Engineering Team estimates will represent up to 90% of the email by the end of the year.

It wasn’t developed for you to use to buy/sell stuff on eBay, Amazon and the tens of thousands of web-based storefronts.

It wasn’t developed for folks to put dumb/dumber and viral ads on for you to download from YouTube.

It wasn’t developed so you could buy/sell/steal music, videos, movies from iTunes, Real, Napster, radio stations, TV networks, Hollywood and the myriad of indie sites.

But like its original design concept…it has adapted to new business models, new user demands.

Or as Prof. Pierre Aronnax said in 2000 Leagues…“There is great genius behind all this.”

It’s one of the few government projects that really succeeded because they started it, stood back and let people who were really smart make it work.

Most of the folks who now want to make huge bucks off Web 2.0 never waded through the difficulty of CompuServe. Only the “real” members of the press had addresses at The Well.

And none of these folks ever thought that the network of networks would have so many cannibals out there ready to have them for lunch!

Never seen the Internet?

Here it is (Figure 1)!

It’s a frickin masterpiece of ingenuity. People like Vint Cert, Push Mohta and the other early implementers couldn’t have possibly imagined its impact.

First they wired up research institutions and college campuses.

Then they shared the instant communications capabilities with businesses.

Then they put it into the hands or ordinary folks like us.

There’s no going back.

Despite the doomsday prophets there is no killing it.

Some “people” try though. They develop insidious rootkits that mess up a few servers, bring people down periodically and in general mess up your life.

Fortunately there are too many of us and too few of them.

And there are more and more of us every day doing business, gaining our education, and being entertained every day (Figure 2).

Really creative people use the pipes and technology for commerce, music, TV and new/newer applications.

Today we do almost everything on the iNet (Figure 3).

If it isn’t there it probably isn’t worth knowing…worth reading…worth listening too…worth watching!

At least that’s what our kids say and what do we know ?

It’s the place to hear and be heard. See and be seen.

Just ask Yahoo and Google. Just ask businesses of every shape, size, location.

Just ask every musician, artist, news/information organization, entertainment enterprise.

It’s where the line is also drawn.

People, organizations want to monetize it.

People raised on the Internet like our kids expect it to be free.

Stewart Brand at the first Hackers’ Conference in ’84 spelled out the dilemma that remains a battleground even today…"On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other."

But free isn’t an option. Not in our free enterprise world.

Especially if really expect personalized entertainment to be the new frontier.

People everywhere are quickly realizing that IPTV (actually it’s video on demand) is the ideal way to watch what you want…where you want…when you want (Figure 4).

Producing that stuff takes time, effort and money…even when it is your video up on YouTube or MySpace or ….

More importantly, it takes a robust delivery infrastructure.

Broadband is pretty universally available in nearly every country (Figure 5). In the U.S. and Canada there is enough dark fiber in the ground (fiber optic cable waiting to be used) to handle the most aggressive video demand growth – including HighDef – to homes.

Of course the last 100 ft needs some serious investment.

Investment ain’t free!

Then too there are firms that use their information to conduct business.

And those who think they should make a buck (or two) from their content.

Encryption, things like VPNs (Virtual Private Networks) and similar efforts/activities work very well for businesses (Figure 6).

When it comes to entertainment content the two sides Stewart discussed really fight dirty.

As quickly as a new and better DRM (Digital Rights Management) solution is unveiled; another kid with time on his/her hands cracks it and offers the picklocks to the world.

The minority who feel they deserve everything free will steal.

The majority who feel a fair price is fair will pay their token at the iNet toll booth.

Everyone has an answer. When you look closely at them they are about like Kirk Douglas’ in 2000 Leagues…“I do have a plan. Trouble is; it won’t work.”

The idea of raising the morality of the thieves probably won’t work.

Having them eliminated is a little too drastic.

Maybe there is no solution that will satisfy both sides 100%.

If not let’s just get beyond the issue and focus on using our content in the best, most productive, most entertainment way we can.

There is one “little” issue though that money and muscle can’t solve.

Look closely again at Figure 5.

Broadband is readily available.

The pipes are big.

They are getting bigger.

More are being laid and lit every day.

So what’s the problem?

Look at Figure 7.

Notice anything?

Right the biggest area of the globe is blue! Over ¾ of the world is water. Some of it 20,000 leagues DEEP !!!

Ringing the Pacific Basin we have what is called a ring of fire. It is an unstable underwater land mass that is constantly shifting – sometimes subtly, sometimes violently.

The same is true in every oceanic area of the globe.

Crisscrossing the underwater land masses are hundreds of puny little fiber optic cables that carry our stuff from one country to another.

It’s expensive to lay. It’s expensive to monitor. It’s expensive to repair.

People in Asia found that out when an underwater quake severed a big bunch of critical lines.

Life and business didn’t come to a screeching halt while ships hunted for and repaired the breaks (remember the Internet cloud?) but it was damn inconvenient.

Alternate pipes were overloaded.

People screamed. People hollered. People ranted. People raved.

Captain Nemo simply said, “Think of it. On the surface there is hunger and fear. Men still exercise unjust laws. They fight, tear one another to pieces. A mere few feet beneath the waves their reign ceases, their evil drowns. Here on the ocean floor is the only independence.”

When Cerf was working on the East Coast and Mohta was bumping around Southern California in a beat up VW installing modems and routers, they knew they were onto something big.

They didn’t know Al Gore had already invented the Internet.

They didn’t know businesses worldwide would come to rely on their fledgling network.

They didn’t know people would turn to it for their information, their entertainment.

They also didn’t know that a little crack in the ground five miles underwater could have such an effect on people’s lives.

Fortunately, the Internet is a network of networks and not just a few fiber optic cables.

But in a pinch there will be priorities and tiered service levels.

So much for information freedom !

########

charts/illustrations available upon request by contacting andy@markencom.com





The Undersea Internet World - To learn more about this author, visit Andy Marken's Website.

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Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
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With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
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(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

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Andy Marken
(Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

Andy Marken is a Platinum author on EvanCarmichael.com
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