Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Throwing the Elephant

Throwing the Elephant

Stanley Bing (not his real name) has been in the communications jungle long enough to see practically every species of animal, bird and fish. By day he prowls the halls and heights of one of the world’s largest conglomerates. By night he is a columnist for Fortune and has been prolific in writing novels and tongue-in-cheek (but sharply true) business guides.

Throwing the Elephant is a very humorous but sharply accurate of how you deal with, survive and succeed in today’s cruel business environment.

If you can embrace Zen Buddhism you can succeed and make the enormous weight and size (your elephantine boss) work in your favor. To accomplish this the first thing you have to come to grips with the harsh reality that you aren’t an elephant. Once you have done this -- and come to accept the fact -- you understand that your task in life (business life) is to serve and control the huge beasts.

His latest book meters out his take on the jungle we live in based on experience rather than theory. Each chapter gives you a new way of viewing and dealing with your elephants. In a very entertaining manner he makes his point in chapters like “Playing Golf with the Elephant” and “Getting Drunk with the Elephant.”

Anyone who has been in the industry any time at all realizes that his or her primary goal is not simply to do the best job possible – after all, anyone can do that. The key to your success (and survival) is throwing your elephant(s).

Throwing the Elephant is designed to put you in the proper state of mind, help you develop an effective step-by-step plan and successfully make that giant leap of faith.

You’re never certain if Bing has actually embraced Buddhism or has read about it enough to see how its principles can be used to your advantage. Not that it really matters to us because he gives you the blueprint for molding your elephant “like a ball of Silly Putty.”

The path to success for the individual reader is to come to grips with and be comfortable with the fact that he or she is not an elephant. After all Bing tells us there is nothing wrong with this fact because there are thousands of other animals in the jungle and as Darwin pointed out they are all important in the evolutionary sphere. If that is the case then you are in a position to dedicate your life to serving and controlling the very large and powerful beasts.

Throwing the Elephant is a practical business book that gives you practical guidelines and basic skills in elephant handling that will help you make your life in the jungle comfortable and perhaps even a little enjoyable. Keep in mind that no matter which corner of the jungle you visit one of your most basic tasks will be to follow along after the elephant with a broom and dustpan to handle the involuntary deposits that will be left in your organization’s day-to-day activities.

You can’t change the type of animal you are but with serious Buddhist study you can become the best and most valuable animal the elephant comes to rely on for its daily feeding. To help you achieve this higher level of consciousness; Bing gives you plenty of study tools including Polishing the Elephant’s Tusks, Hiding from the Elephant When it Has been Drinking and Feels Quite Nasty.

As you progress in your Zen mastery and become even more proficient in managing up you’ll actually learn how to leverage and ultimately throw your weightless elephant.

When you have reached this point your Ying and Yang are in perfect harmony. Now you’re able to carry out your complete and real job in a selfless, compassionate and totally empty manner.

Finally you will be at total peace with yourself, the others in the jungle and your elephant.

Life will be good…at least at the office.





Throwing the Elephant - To learn more about this author, visit Andy Marken's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Andy Marken
(Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

Andy Marken is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Andy Marken's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Andy Marken's Complete List of Marketing Articles For FREE!

More Andy Marken
SECURITY ACCESS ON THE INTERNET
A HAPPY CUSTOMER CAN SELL IT FOR YOU
Emotional Branding
Brain Tattoos Creating Unique Brands That Stick in Your Customers Minds
Clash of the Titans
Financing Your Startup Some Essential Tips
CONSUMERISM
PyroMarketing
Organically Growing Champions Sales Market Share
Knightfall Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk
Free Downloads


 
 
 


Evan Elite Authors
Joe Dager  
Leanne Hoagland-Smith  
John Brennan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
The Evolution Of Networking Icon The Evolution Of Networking
Vertical Market Ad Network Icon Vertical Market Ad Network
7 Strategies to Take Action Icon 7 Strategies to Take Action
Creating Rapport Guide Icon Creating Rapport Guide
Business vs Personal  Icon Business vs Personal
Free Downloads - Complete List

Entrepreneur Tools and Guides
The Top 10 ProBlogger Posts - Best Posts for Bloggers
The Top 10 ProBlogger Posts
Best Posts for Bloggers
 
More PR Resources
More PR Resources
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Sophia Wangari Mombasa, Kenya,
Sophia Wangari
Mombasa, Kenya
SEO For Africa

If I Were A Startup...
Julie Mitchell, $470k to $1.1 Mil in 2 years
Julie Mitchell
$470k to $1.1 Mil in 2 years
Adam and Matthew Toren , $200k to $3.4 Mil in 3 Years
Adam and Matthew Toren
$200k to $3.4 Mil in 3 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Benjamin Franklin, P. Gazette
Martha Stewart, MLSO
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Timothy Ferriss, 4 Hour Work Week
Timothy Ferriss
4 Hour Work Week
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Are you ready for the Self Managing Salesman?
By Cliff Sutton
     The Five Minute Easter Egg Miracle
By Cliff Sutton
     The Golden Rule of Communications
By Cliff Sutton

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information