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Throwing the Elephant
Written by: Andy MarkenArticle Overview: Book review -- Zen and the Art of Managing Up -- By Stanley Bing; HarperCollins Publishers, 1350 Avenue of the Americas, New York, New York 10019; February 2002, 160 pp
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Throwing the Elephant
Stanley Bing (not his real name) has been in the communications jungle long enough to see practically every species of animal, bird and fish. By day he prowls the halls and heights of one of the world’s largest conglomerates. By night he is a columnist for Fortune and has been prolific in writing novels and tongue-in-cheek (but sharply true) business guides.
Throwing the Elephant is a very humorous but sharply accurate of how you deal with, survive and succeed in today’s cruel business environment.
If you can embrace Zen Buddhism you can succeed and make the enormous weight and size (your elephantine boss) work in your favor. To accomplish this the first thing you have to come to grips with the harsh reality that you aren’t an elephant. Once you have done this -- and come to accept the fact -- you understand that your task in life (business life) is to serve and control the huge beasts.
His latest book meters out his take on the jungle we live in based on experience rather than theory. Each chapter gives you a new way of viewing and dealing with your elephants. In a very entertaining manner he makes his point in chapters like “Playing Golf with the Elephant” and “Getting Drunk with the Elephant.”
Anyone who has been in the industry any time at all realizes that his or her primary goal is not simply to do the best job possible – after all, anyone can do that. The key to your success (and survival) is throwing your elephant(s).
Throwing the Elephant is designed to put you in the proper state of mind, help you develop an effective step-by-step plan and successfully make that giant leap of faith.
You’re never certain if Bing has actually embraced Buddhism or has read about it enough to see how its principles can be used to your advantage. Not that it really matters to us because he gives you the blueprint for molding your elephant “like a ball of Silly Putty.”
The path to success for the individual reader is to come to grips with and be comfortable with the fact that he or she is not an elephant. After all Bing tells us there is nothing wrong with this fact because there are thousands of other animals in the jungle and as Darwin pointed out they are all important in the evolutionary sphere. If that is the case then you are in a position to dedicate your life to serving and controlling the very large and powerful beasts.
Throwing the Elephant is a practical business book that gives you practical guidelines and basic skills in elephant handling that will help you make your life in the jungle comfortable and perhaps even a little enjoyable. Keep in mind that no matter which corner of the jungle you visit one of your most basic tasks will be to follow along after the elephant with a broom and dustpan to handle the involuntary deposits that will be left in your organization’s day-to-day activities.
You can’t change the type of animal you are but with serious Buddhist study you can become the best and most valuable animal the elephant comes to rely on for its daily feeding. To help you achieve this higher level of consciousness; Bing gives you plenty of study tools including Polishing the Elephant’s Tusks, Hiding from the Elephant When it Has been Drinking and Feels Quite Nasty.
As you progress in your Zen mastery and become even more proficient in managing up you’ll actually learn how to leverage and ultimately throw your weightless elephant.
When you have reached this point your Ying and Yang are in perfect harmony. Now you’re able to carry out your complete and real job in a selfless, compassionate and totally empty manner.
Finally you will be at total peace with yourself, the others in the jungle and your elephant.
Life will be good…at least at the office.
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About the Author: Andy Marken RSS for Andy's articles - Visit Andy's website G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim. Click here to visit Andy's website Rules of Thumb for Business Writers Relationship Marketing In the Line of Fire Book Review The Qualcomm Equation Your ReputationOne Day at a Time |
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