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You've Got to Be Believed to Be Heard

Guest post by: Andy Marken

Article Overview: Bert Decker has written one of the best and most easily understood we've read in a long time. It's a complete book on speaking that will help you in business but also in your personal life.

You've Got to Be Believed to Be Heard

Talk about a timely book, Decker’s decision to revise and update You’ve Got to Be Believed couldn’t have arrived on our desk at a more appropriate time for a review.

True the book is about how to make you a more comfortable, more believable, more effective speaker. But the newest version comes at a time when officials are talking and trying to get their message across and people have simply cut them off at the pass…they simply aren’t heard.

In very clear and dynamic words Decker gives the reader an understanding of how to order and prioritize his/her thoughts so that people hear the ideas and not the noise. When this is achieved then people – executives, customers, prospects, an audience – is more likely to believe your message.

In today’s environment of governmental, financial and business distrust it is even more important that executives do anything/everything possible to communicate well and rekindle the sparkle in people’s eyes and fire of enthusiasm in their guts.

We’ve given our share of presentations and speeches not just on communications but also on subjects in the general PC/CE industries. After our first reading of Decker’s book we wondered if anyone had heard, really heard, our presentation.

We were once asked that even after all of these years we were uncomfortable in stepping up the podium and mike. Obviously the individual didn’t realize that without a little discomfort and fear it was almost impossible to get your message across to the audience.

For us the book helped us reshape our communications thinking not just before an audience but in 1:1 discussions. Decker does an excellent job of spelling out how you can win someone’s trust and impress/persuade them to come to a targeted decision/action.

We dislike the categorization of You’ve Got to Be Believed as a self-help book but it really does provide information you need not just to be an effective presenter or speaker but concepts and guidelines you can use in your day-to-day communications.


The book is crammed with practical, easy-to-use, and invaluable information. Drecker provides a treasure trove of tips and techniques that will enable your boss or you to maximize their communication skills. You’ll quickly learn how to create focused and listener-based messages so that you gain your audience’s trust…then they will hear you!

If you are consider the book as one you need to use to help your company executives be more dramatic and more powerful in their presentations/speeches that’s good enough for us. At least you’ll get a copy and read it.

If you are surprised that Drecker ideas and information helps you in both your personal and professional life we can only say congratulations…you learned more than you thought you were going to learn.

The problem with You’ve Got to be Believed is that you will end up reading it three, four or more times until the ideas, information and recommendations become second nature to you and you phrase your communications so they are more believable…and heard.

You’ve Got to Be Believed to Be Heard – Bret Drecker; St. Martin’s Press, 175 Fifth Avenue, NY, NY 10010; 645-307-5151; www.stmartins.com; 0-312-37469, 304 pages, Sept, 2008; $25.95

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Article Tags: audience, categorization, day communications, decision action, desk, distrust, dynamic words, fear, first reading, guts, job, podium, prospects, self help book, sparkle, speeches, timely book



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