You've Got to Be Believed to Be Heard

Guest post by: Andy Marken
Become an Author

Free PDF Download
Don’t Tell Me Who You Are, I’ll Just Check Your Online Data - By Andy Marken

Talk about a timely book, Decker’s decision to revise and update You’ve Got to Be Believed couldn’t have arrived on our desk at a more appropriate time for a review.

True the book is about how to make you a more comfortable, more believable, more effective speaker. But the newest version comes at a time when officials are talking and trying to get their message across and people have simply cut them off at the pass…they simply aren’t heard.

In very clear and dynamic words Decker gives the reader an understanding of how to order and prioritize his/her thoughts so that people hear the ideas and not the noise. When this is achieved then people – executives, customers, prospects, an audience – is more likely to believe your message.

In today’s environment of governmental, financial and business distrust it is even more important that executives do anything/everything possible to communicate well and rekindle the sparkle in people’s eyes and fire of enthusiasm in their guts.

We’ve given our share of presentations and speeches not just on communications but also on subjects in the general PC/CE industries. After our first reading of Decker’s book we wondered if anyone had heard, really heard, our presentation.

We were once asked that even after all of these years we were uncomfortable in stepping up the podium and mike. Obviously the individual didn’t realize that without a little discomfort and fear it was almost impossible to get your message across to the audience.

For us the book helped us reshape our communications thinking not just before an audience but in 1:1 discussions. Decker does an excellent job of spelling out how you can win someone’s trust and impress/persuade them to come to a targeted decision/action.

We dislike the categorization of You’ve Got to Be Believed as a self-help book but it really does provide information you need not just to be an effective presenter or speaker but concepts and guidelines you can use in your day-to-day communications.

The book is crammed with practical, easy-to-use, and invaluable information. Drecker provides a treasure trove of tips and techniques that will enable your boss or you to maximize their communication skills. You’ll quickly learn how to create focused and listener-based messages so that you gain your audience’s trust…then they will hear you!

If you are consider the book as one you need to use to help your company executives be more dramatic and more powerful in their presentations/speeches that’s good enough for us. At least you’ll get a copy and read it.

If you are surprised that Drecker ideas and information helps you in both your personal and professional life we can only say congratulations…you learned more than you thought you were going to learn.

The problem with You’ve Got to be Believed is that you will end up reading it three, four or more times until the ideas, information and recommendations become second nature to you and you phrase your communications so they are more believable…and heard.

You’ve Got to Be Believed to Be Heard – Bret Drecker; St. Martin’s Press, 175 Fifth Avenue, NY, NY 10010; 645-307-5151; www.stmartins.com; 0-312-37469, 304 pages, Sept, 2008; $25.95

Won't get fooled again

New Years Resolution for 2009: Start Earning Money at Home

Your Limitations - Are they a Black Swan?

The Rush to Prosperity May Be Ill-Advised

Work at Home Mom - The Secret to Success

Lesson #4: Back Your Company With Brain Power

Are your goals in writing?

The Source of Enlightenment: How Franklin Achieved Success

Lesson #5: Have a Message

Lesson #2: Invest In Yourself

Lesson #4: Act With Integrity

Lesson #1: Go Above and Beyond

Lesson #5: Strong Management Is The Backbone Of A Strong Company

Five Quick Steps to Overcome Your Fear and Begin to Achieve Business Success

Lesson #5: Believe In Your Dream

Are you selling your Soul?

Tuning into the Future: How Sarnoff Engineered Success

Promotional Products are a Key Ingredient in Integrated Marketing

It’s my judgment, so it must be right!

Why are Extraverts Bad Public Speakers?

Home > Marketing > Andy Marken > Youve Got to Be Believed to Be Heard > Google +

Free PDF Download
Don’t Tell Me Who You Are, I’ll Just Check Your Online Data - By Andy Marken

About the Author: Andy Marken

RSS for Andy's articles - Visit Andy's website
G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.
Click here to visit Andy's website.

More from Andy Marken
INTERNET EDIA READYMADE PLATFORM FOR FLEXIBLE COMMUNICATIONS ALLIANCES
Tips for an Effective Online Newsroom
COOP ADVERTISING
Reputation Management The Key to Successful Public Relations and Corporate Communications
Understanding the X Compatibility Issues of CDRW Drives Media

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

You've Got to Be Believed to Be Heard

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: