Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

You've Got to Be Believed to Be Heard

You've Got to Be Believed to Be Heard

Talk about a timely book, Decker’s decision to revise and update You’ve Got to Be Believed couldn’t have arrived on our desk at a more appropriate time for a review.

True the book is about how to make you a more comfortable, more believable, more effective speaker. But the newest version comes at a time when officials are talking and trying to get their message across and people have simply cut them off at the pass…they simply aren’t heard.

In very clear and dynamic words Decker gives the reader an understanding of how to order and prioritize his/her thoughts so that people hear the ideas and not the noise. When this is achieved then people – executives, customers, prospects, an audience – is more likely to believe your message.

In today’s environment of governmental, financial and business distrust it is even more important that executives do anything/everything possible to communicate well and rekindle the sparkle in people’s eyes and fire of enthusiasm in their guts.

We’ve given our share of presentations and speeches not just on communications but also on subjects in the general PC/CE industries. After our first reading of Decker’s book we wondered if anyone had heard, really heard, our presentation.

We were once asked that even after all of these years we were uncomfortable in stepping up the podium and mike. Obviously the individual didn’t realize that without a little discomfort and fear it was almost impossible to get your message across to the audience.

For us the book helped us reshape our communications thinking not just before an audience but in 1:1 discussions. Decker does an excellent job of spelling out how you can win someone’s trust and impress/persuade them to come to a targeted decision/action.

We dislike the categorization of You’ve Got to Be Believed as a self-help book but it really does provide information you need not just to be an effective presenter or speaker but concepts and guidelines you can use in your day-to-day communications.


The book is crammed with practical, easy-to-use, and invaluable information. Drecker provides a treasure trove of tips and techniques that will enable your boss or you to maximize their communication skills. You’ll quickly learn how to create focused and listener-based messages so that you gain your audience’s trust…then they will hear you!

If you are consider the book as one you need to use to help your company executives be more dramatic and more powerful in their presentations/speeches that’s good enough for us. At least you’ll get a copy and read it.

If you are surprised that Drecker ideas and information helps you in both your personal and professional life we can only say congratulations…you learned more than you thought you were going to learn.

The problem with You’ve Got to be Believed is that you will end up reading it three, four or more times until the ideas, information and recommendations become second nature to you and you phrase your communications so they are more believable…and heard.

You’ve Got to Be Believed to Be Heard – Bret Drecker; St. Martin’s Press, 175 Fifth Avenue, NY, NY 10010; 645-307-5151; www.stmartins.com; 0-312-37469, 304 pages, Sept, 2008; $25.95





Youve Got to Be Believed to Be Heard - To learn more about this author, visit Andy Marken's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Andy Marken
(Visit Andy's Website) G. A. "Andy" Marken President Marken Communications, Inc. Santa Clara, CA Andy has worked in front of and behind the TV camera and radio mike. Unlike most PR people he listens to and understands the consumer’s perspective on the actual use of products. He has written more than 100 articles in the business and trade press. During this time he has also addressed industry issues and technologies not as corporate wishlists but how they can be used by normal people. He has been a marketing and communications consultant for more than 30 years involved in the wild early days of the Internet/Web, heyday of the videogame industry and the maturing professional and consumer video industries. His experience includes years with Internet pioneer CERFnet, TCG and AT&T. Andy has worked in the software, Web 2.0, video and storage industry with Panasonic, Philips, Dazzle, Atari, NTI, ADS Tech, Pinnacle Systems, CyberLink, InterVideo, Ulead and Verbatim.

Andy Marken is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Andy Marken's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Andy Marken's Complete List of Marketing Articles For FREE!

More Andy Marken
The Search for the Best Storage Solution
LowCost Steps to Keep Employees from Job Hunting
There Are Things More Important Than SizeJust Ask Flash
The Passionate Organization
Defining the Definition of HighDef
In the DRM CA Equation Someone Has to Protect the Consumer
Have CEO Super Hero PR Efforts Lost Their Sizzle
Entertainment Usage Keep Changing Growing
WebBased Support
Evaluating Your Trade Show Options
Free Downloads


 
 
 


Evan Elite Authors
Leanne Hoagland-Smith  
Linda Richardson  
Joe Dager  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Definitions of Success Icon Definitions of Success
3 Networking Skills Icon 3 Networking Skills
Business Plan Sample Icon Business Plan Sample
Winning Sales Letter Icon Winning Sales Letter
Customer Focus Icon Customer Focus
Free Downloads - Complete List

Entrepreneur Tools and Guides
Email The Reporters
Email The Reporters
Press Release Builder
 
Top 50 Social Entrepreneur Blogs of 2009
Top Social Business Blogs
Top Social Entrepreneur Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Rebecca Arthur Mankessim, Ghana,
Rebecca Arthur
Mankessim, Ghana
SEO For Africa

If I Were A Startup...
Geoff Whitlock, $53k to $507k in 3 years
Geoff Whitlock
$53k to $507k in 3 years
Jonathan Voigt, $214k to $507k in 2 years
Jonathan Voigt
$214k to $507k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
J.P. Morgan, JP Morgan
J.P. Morgan
JP Morgan
Thomas Watson Jr., IBM
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Seth Godin, Ideavirus Author
Seth Godin
Ideavirus Author
Paul Kedrosky, Venture Capitalist
Paul Kedrosky
Venture Capitalist
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Learn To Influence Your Interactions In Groups
By Dannye Williamsen
     If You Have To Leave A Group, Make The Most Of It!
By Dannye Williamsen
     Shifting Your Perspective
By Dannye Williamsen

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information