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Andy Marken Articles
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Letters to the Editor - Click To Read Article Easy steps to follow to get the results you want, need in your press interviews. Death of the Handler in a Strategic, Viral Environment - Click To Read Article Public relations can no longer be conducted in the "standard way." There are too many opportunities out there, too many ways to reach management. Organizations need to use public relations capabilities in new, refreshing ways. Tradeshow Advertising - Click To Read Article – Why It Matters Now More than Ever The Savvy Author’s Guide to Book Publicity - Click To Read Article The Savvy Author’s Guide to Book Publicity – Lissa Warren; Carroll & Graf Publishing, 245 West 17th Street, NY, NY 10011, 212.981.9919; paperback, 336 p, January 2004; ISBN 0786712759; $14 Press Events, Presentations...Who Are We Impressing? - Click To Read Article … Making Your Management, Your Message Stand Out Does Success Breed Success - Click To Read Article Book Review -- Effects of news and advertising on corporate reputation The New Matrix - Click To Read Article Gaming, social networking are not only gaining strong followings, they are also becoming vital marketing opportunities for firms large and small. CYBERSUPPORT - Click To Read Article ...THE KEY REASON FOR WEB PRESENCE Book Review -- The Qualcomm Equation - Click To Read Article The Qualcomm Equation: How a Fledgling Company Forged a New Path to Big Profits and Market – Dave Mock, AMACOM (American Management Association), www.amacom.com March, 2005, 266 pages, $25.00 The Qualcomm Equation: How a Fledgling Company Forged a New Path to Big Profits and Market - Click To Read Article Book review -- The Qualcomm Equation: How a Fledgling Company Forged a New Path to Big Profits and Market – Dave Mock, AMACOM (American Management Association), www.amacom.com March, 2005, 266 pages, $25.00 VPNs Bring Interactivity to E-Commerce - Click To Read Article Understand the pros and cons...and the benefits...of VPNs (virtual private networks). Public Relations Kit for Dummies - Click To Read Article Book Review -- Public Relations Kit for Dummies by Eric Yaverbaum, IDG Books Worldwide, Foster City, CA, February 2001, 326 pages STRAIGHT TALK ABOUT PUBLIC RELATIONS FEES, SERVICES - Click To Read Article A frequently published author on management, marketing and communications, Andy Marken, president of Marken Communications Inc., strips away the rhetoric and mystery that often surrounds the public relations field and discuss the art and science of PR efforts and activities in terms corporate management understands... price/performance and return-on-investment. Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts - Click To Read Article Book review -- Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts – Tom Sant, AMACOM (American Management Association), www.amacom.com January 2004, ISBN-10 – 0814471536, 224 pages, $17.95 The Effective Employee Incentive Program - Click To Read Article It's not all about money...but it helps! EDI, E-COMMERCE AND THE INTERNET ... WHERE BUSINESSES DO BUSINESS - Click To Read Article Don't simply jump into Internet business without knowing the strengths and pitfalls. Learn the ins and outs...then attack! The Influentials - Click To Read Article Book Review -- Ed Keller, Jon Berry, The Free Press Division of Simon & Schuster, 1230 Avenue of the Americas, NY 10020, 2003, 350 pps, $26 Do We Ignore Half the PC/CE Market? - Click To Read Article PC, CE products have typically been designed, manufactured for the male geek. But this stereotype customer is becoming history as women increasingly buy and use the products. To be successful though it requires more than simply making them pink. Female users want more...lot more than we might think. Reearning the Trust of the Consumer - Click To Read Article Commentary, Book Review -- What Do You Stand For? Stories About Principles That Matter – Jim Lichtman; Scribbler’s Inc, 287 pages; ISBN 0964859114, Oct, 2004; Hardcover, Soft cover; $24.00 LINEAR VERSUS SPATIAL COMMUNICATIONS PLANS - Click To Read Article Plan your promotional and product roll-outs for maximum exposure, maximum impact. The Mind of the C.E.O. - Click To Read Article Book Review -- The Mind of the C.E.O. – by Jeffrey E. Garten – Basic Books/Perseus Publishing, NY – 2001, 310 pages MOST PR EFFORTS ARE A WASTE OF TIME ... MONEY ... ENERGY - Click To Read Article Public relations can be one of the most powerful tools available to organizations to position themselves and their products/services. It is also the most effective and efficient means of launching and sustaining products. Doing it wrong isn't worth the time...money...energy. To Blog or Not to Blog. - Click To Read Article That Is the Question? The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it -- Edward R. Murrow INTERNET EDI--A READY-MADE PLATFORM FOR FLEXIBLE COMMUNICATIONS, ALLIANCES - Click To Read Article Enabling one-to-one marketing takes a clear understanding of the fundamentals to leverage the options for your business. HIRING THE RIGHT SALES PEOPLE - Click To Read Article Checklist and guidelines to hiring sales people only once!! SMS Advertising On-The-Go…If, When, How? - Click To Read Article "All that I desire to point out is the general principle that Life imitates Art far more than Art imitates Life." --Oscar Wilde A NEW APPROACH TO MOVING UP THE CORPORATE LADDER - Click To Read Article Recently, I received an announcement regarding a symposium for mid-career professionals on "Moving Up the Ladder." Priced at $2,500, the three-day course was sponsored by a nationally respected business school. IN A HURRICANE, EVEN TURKEYS FLY - Click To Read Article When times are good anyone can do the job. It's when times are tough the creative people shine. Communications People Have No Business Running Web Sites - Click To Read Article "The Internet is about competition. It's about growth. It's about reaching out to your people, your suppliers, your business partners, your customers in new and more comprehensive ways. In this new environment real-time access to information is power." Lou Gerstner, former president of IBM Book Review The Long Tail - Click To Read Article The Long Tail: Why the Future of Business is Selling Less of More – Chris Anderson, Hyperion, www.hyperionbooks.com July 2006, ISBN-10 – 1401302378, 256 pages, $24.95 FOLLOWING FUNDAMENTALS - Click To Read Article BUILD JOURNALIST RELATIONSHIPS Relationship Marketing - Click To Read Article …When the Dust Settles, Will You Be Standing? IPOs…Getting There Isn’t Half the Fun - Click To Read Article The process, the procedure for doing an IPO is grueling...there are no easy steps. We've tried! Power Networking - Click To Read Article Book Review -- 59 Secrets for Personal & Professional Success – By Donna Fisher, Sandy Vilas – Brad Press, September 2000, 209 pages, ISBN: 1-885167-47-4, $14.95 Mobile Entertainment – Bring It On - Click To Read Article Entertainment and communications has suddenly gone mobile with everything phones, MP3 players and a wide range of devices. They all have one thing in common...storage. Choosing for yourself or examining the opportunities in mobile storage...this article will give you an inside track (charts available on request) CORPORATE MARRIAGE FEVER IS IN THE AIR - Click To Read Article Your corporate image counts anytime, all the time. But when you are about to be acquired -- in friendly or hostile terms -- you'll know how valuable your corporate image really is!!! Promote Like a Pro - Click To Read Article Book Review -- Small Budget, Big Show – By Linda F. Radke (and contributors), Five Star Publications Inc, March 2000, 185 pages In the DRM, CA Equation, Someone Has to Protect the Consumer - Click To Read Article DRM (Digital Rights Management) and CA (Conditional Access) are reshaping the way people think about their audio and video entertainment. In many instances the restrictive nature of the two have turned ordinary people into pirates unless the abide by the restrictions. In some carefully thought out instances, the technologies may present new opportunities for entrepreneurs. Interactive Public Relations - Click To Read Article Living Life on the Internet Lies We Live By - Click To Read Article Defeating Double-talk and Deception in Advertising, Politics and the Media The PR Crisis Bible - Click To Read Article Book Review -- : How to take charge of the media when all hell breaks loose Independent Workers Are Changing the Employer/Employee Relationship - Click To Read Article Guidelines to understanding and dealing with employees in the new era. Marketing Professionals - Click To Read Article A KEY INDUSTRY COMMODITY IN CRITICALLY SHORT SUPPLY CLIENTS HAVE RESPONSIBILITIES IN PR PROGRAM'S SUCCESS - Click To Read Article The agency can't do it all and management has to be involved in the molding of the program and its success. The #1 Guide to Performance Appraisals - Click To Read Article Book Review Appraisals … Doing it Right! – By James E. Neal Jr., 145 pages, Neal Publications (NP) Inc., February DRM Keeping the Treasure Hidden or Opening the Mountain - Click To Read Article DRM -- digital rights management -- is an important concern to everyone in the content industry, whether you develop it, distribute it or simply use it. Good DRM properly developed and executed can enhance the value of your content. Done poorly it can diminish the value. LET'S DO AWAY WITH PRESS RELEASES - Click To Read Article News releases are valuable tools for the media but if you don't do them right get rid of them. The New Communications Tools…Listening, Helping - Click To Read Article If you ever have a chance to read some of the PR for PR sake pieces on Web 2.0 you'd swear we now have a new frontier that is tailor made for PR people. A whole new virgin territory that is our to own. A whole new brave frontier where PR will lead and the world will willingly follow. Feels like a great chance for a lot of people -- mobs even -- to take us to the cleaners. There are better options any/every entrepreneur can use to succeed...lurk, learn, listen, help. Business Blogs - Click To Read Article …Are We Flogging a Dying Horse? YOUR AGENCY...IS IT TIME FOR A CHANGE? - Click To Read Article Try to keep your communications agency as long as possible and work with them through the tough spots. But when it's time to change...it's time to change. Your CEO - Click To Read Article …The Best Way to Project A Company’s Brand Franchise Book Review -- Brain Tattoos - Click To Read Article Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds – Karen Post, AMACOM (American Management Association) www.amacom.com November 2004, ISBN-10 – 0814472346, 187 pages, $17.95 Why Doesnt the Press Call - Click To Read Article We started enjoying the benefits of the Internet before it was the Internet. More than 15 years ago – when the National Science Foundation awarded the first four contracts to connect engineers and scientists around the country into an on-line community – we started to work with the fledgling CERFnet that was awarded the contract to establish the Western leg of the NSFnet. It Takes Work to Have a Life in a 24x7 World - Click To Read Article The world is always on and always available to you. Sometimes you just have to turn your back ... or be eaten alive. Saving Our Past for the Future - Click To Read Article Content is growing faster and in a greater variety than people can organize, use and store. Does the emerging area -- digital asset management -- offer unique opportunities for firms? It is becoming a wide open arena for emerging firms. Everything, Everywhere Home Network…As Close As Your Lab - Click To Read Article Home networking and home entertainment networks are being increasingly sought after by families who increasingly spend more time at home. The idea of being able to stream your entertainment content anywhere so you can enjoy it anytime is an overwhelming value proposition. Yet the challenges of achieving success are significant. The emerging market will be promising with people who have the right talents and the right focus. The New Investor Relations - Click To Read Article Book Review -- Expert Perspectives on the State of the Art – by Benjamin Mark Cole; Bloomberg Press, 100 Business Park Drive, Box 888, Princeton, NJ 08542, www.bloomberg.com 609-750-5070, October 2003, hardcover -- $55, 320pps WEB ENHANCES SHARING OF BUSINESS INTELLIGENCE - Click To Read Article The best and fastest way to exchange data...the Internet. E-COMMERCE SETS THE STAGE FOR BIG CHANGES IN BUSINESS-TO-BUSINESS LANDSCAPE - Click To Read Article Striking out to succeed in the online world. CHANGING BUSINESS ENVIRONMENTS CAN'T AFFORD NETWORK STRUCTURES - Click To Read Article To build your organization quickly, effectively and profitably...do it without a net. Present Like a Pro - Click To Read Article Book Review -- – Cyndi Maxey, Kevin E. O’Connor; St. Martin’s Press, 175 Fifth Ave, NY 10010, 212.674.5151, www.stmartins.com July 2006, ISBN 0312347731, 256 pages, $12.95 Building Better Booth Traffic - Click To Read Article Enhancing your trade show return on investment On The Job - Click To Read Article Book Review -- How to Make It in the Real World of Work -- By Stephen Viscusi, Three Rivers Press, 112 W. Prutzman St., Three Rivers, MI 49093; ISBN: 0609 806866; April, 2001; 288 pp PACKAGING AND SELLING THE ENTREPRENEURIAL IDEA - Click To Read Article Developing a business plan to get funding...survive Evaluating Your Trade Show Options - Click To Read Article Getting the most for your dollars. SLAs BECOME STANDARD FARE AS COMMUNICATIONS CONVERGES - Click To Read Article Understanding your total communications service level agreements and how to construct agreements that ensure quality and consistent performance is vital in today's always on business. This is a two - part article on what is covered in agreements and how to construct them. VIRTUAL CONFERENCES, VIRTUAL MEETINGS - Click To Read Article ...BETTER THAN BEING THERE CEO SpeakOut - Click To Read Article The Best Way to Project A Company’s Brand Power Up Your Small-Medium Business: A Guide to Enabling Network Technologies - Click To Read Article Power Up Your Small-Medium Business: A Guide to Enabling Network Technologies – Robyn Aber; Cisco Press, 800 East 98th Street, Indianapolis, Ind 46240; ISBN 1-58705-135-4; March 2004; 295 p; $39.95 Death By Phone - Click To Read Article Choosing a mobile phone for all of its added features and capabilities is the wrong move. It's also wrong for firms in the industry to focus on added stuff rather than good, dependable service. BUSINESS NOT GOVERNMENT MUST IMPROVE THE ECONOMY - Click To Read Article In tough times we can't expect the government to bail out the marketplace and then go away. It is up to business to remove the lethargy. Controlling Your Trade Show Costs - Click To Read Article Saving your Budget in tough times... How to Get Noticed by the National Media - Click To Read Article Book Review of book By Jeff Lewis and Dick Jones – Trellis Publishing, Duluth, MN – ISBN 1930650426, 200 pages, May 2001 WHEN WORLDS COLLIDE - Click To Read Article MANAGEMENT NEEDS NEW STRATEGY TO PROTECT COMPANY'S ASSETS Turning “Outsiders” Into Insiders - Click To Read Article Increasingly businesses function and grow best with a combination of inside and outside staff members. The author spells out how you can bring outsiders inside for increased loyalty and support. Ten Commandments for Managing People - Click To Read Article Ten Commandments for Managing People RECESSION SPENDING - Click To Read Article …AD CUTBACKS DON'T ALWAYS MAKE SENSE Plug Your Book - Click To Read Article Maybe you're not ready to write the next great global novel but if you want to learn how to leverage the Internet and Web 2.0, we'd suggest you check the book out. And it's one of the first we have seen that you can try before you buy! MM MANAGERS STIFLE - Click To Read Article M&M MANAGERS STIFLE RISK TAKING...TRUST...RESPECT...SUCCESS INFORMATION MARKET IS BOTH GLOBAL AND INDIVIDUAL - Click To Read Article The information technology market is huge and getting bigger by the day. But it is also extremely micro. Learn how to handle the global/local markets effectively. The Skinny About Best Boys, Dollies, Green Rooms, Leads and Other Media Lingo…The Language of the Media - Click To Read Article Book Review -- The Skinny About Best Boys, Dollies, Green Rooms, Leads and Other Media Lingo…The Language of the Media – Richard Weiner, Random House Reference, Random House of Canada Ltd., Toronto CA, ww.randomwords.com, ISBN 0375721419, 304 pages, April 2006, $14.95 Startups…Being There at the Beginning - Click To Read Article Being in on the ground floor of an organization is exciting and "interesting." Even if the company doesn't survive you walk away with valuable experience making you more marketable. THE SALES PRESENTATION CHECKLIST - Click To Read Article THE SALES PRESENTATION CHECKLIST CHALLENGING THE BIG BANG THEORY - Click To Read Article CHALLENGING THE BIG BANG THEORY OF TRADE SHOW PRODUCT ANNOUNCEMENTS Win the battle of convention noise by avoiding the noise. Think of your next trade show as the middle of your product rollout, not the beginning. Collaborate - Click To Read Article Managers Who Share Power, Have More Power “It’s Good to be King !” – Mel Brooks, History of the World: Part I MARKETING VS TECHNOLOGY IN TODAYS MARKETPLACE - Click To Read Article Technology doesn't draw the most sales, it is the way we market it with the customer in mind. Managing Crises Before They Happen - Click To Read Article Book Review -- Managing Crises Before They Happen: What Every Executive Needs to Know About Crisis Management – by Ian I. Mitroff, AMACOM, January 2000, 172 pages GETTING THE MOST FROM YOUR PRESENCE IN CYBERSPACE - Click To Read Article Getting a web site up is easy. Making it work for you takes effort. Making it work right takes lots of work. Understanding Dual Layer DVD Recording - Click To Read Article Understand the technology and its applications in your business. Throwing the Elephant - Click To Read Article Book review -- Zen and the Art of Managing Up -- By Stanley Bing; HarperCollins Publishers, 1350 Avenue of the Americas, New York, New York 10019; February 2002, 160 pp SMART MANAGEMENT THRU THE DOWNTURN - Click To Read Article “In a hurricane even a turkey can fly.” Author Unknown Marketing Warfare - Click To Read Article "FACTS" GET IN WAY OF WINNING CUSTOMERS, MARKETSHARE Effective Writing Skills for Public Relations - Click To Read Article Effective Writing Skills for Public Relations – By John Foster, 156 pages, Kagen Page Ltd., London – January 2001 Online Video…But Different - Click To Read Article Online video of all types has gained a strong following by people of all ages who have become more accustomed to getting their news, information and entertainment online from a wide range of sources. It presents an ideal opportunity to independent film producers obviously. But more importantly the online video content space provides a ready marketing opportunity -- decidedly inexpensive -- for virtually any organization selling products and services. The Crisis Counselor - Click To Read Article Book review -- The Crisis Counselor; Jeffrey R. Caponigro; Contemporary Books Brand Manners - Click To Read Article Book Review -- How to Create the Self Confident Organization to Live the Brand PR Has to Be More Involved in Company Branding - Click To Read Article “It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.”…Claude M. Bristol, author of The Magic of Believing “I figured that if I said it enough, I would convince the world that I really was the greatest.” -- Muhammad Ali Enhancing Your Leadership Skills, Leadership Image - Click To Read Article Guidelines to improving your ability to get others to perform at their best Business Blogs...The Deep End of the Pool - Click To Read Article The blogosphere is a tremendous opportunity for executives at every level to deal 1:1 and 1:many with customers, prospects and other interested parties. It is not just another PR tool. It is a management tool for communicating with people. But you need to know the pros, cons of the blogosphere before you jump into the deep end.... Book Review -- Reputation Management - Click To Read Article Reputation Management – The Key to Successful Public Relations and Corporate Communications – John Doorley, Helio Fred Garcia; Routledge, Taylor & Francis Group, 270 Madison Ave, NY, NY 10016; wwww.routledge-ny.com 456 p, May 2006; $45. Streetwise Complete Publicity Plans - Click To Read Article Book Review THE CHANGING FACE OF CORPORATE, PRODUCT/SERVICE COMMUNICATIONS ... HITTING A MOVING TARGET - Click To Read Article We the press...instant messaging...global communications have all changed how you should carry out and manage your PR and communications efforts. Do it right. Do it effectively. Do it profitably. CHANNEL CO-OP - Click To Read Article ... CREATIVITY WITH CONTROL Effective Trade Show Selling - Click To Read Article Making the most of your time, money, staff and opportunities. THE SALES PRESENTATION THE BOTTOM LINE IS SELLING - Click To Read Article Selling is hard work, even in the virtual world of the Internet. It requires strong motivation, personal pride, perseverance, flexibility, energy, discipline, and focus. Above all, it requires communicating and being able to read/understand the prospects' attitudes and needs, whether they are real or perceived. Getting Things Done - Click To Read Article The Art of Stress-Free Productivity The Sixth Sense - Click To Read Article Mobile video, audio and content is all about storage and storage opportunities. Where do we see dead content? Everywhere. How do you protect it? How do you take advantage of the opportunities? Check! If you want graphs, let us know. Book Review -- Persuasive Business Proposals - Click To Read Article Persuasive Business Proposals: Writing to Win More Customers, Clients and Contracts – Tom Sant, AMACOM (American Management Association), www.amacom.com January 2004, ISBN-10 – 0814471536, 224 pages, $17.95 Applied Communication Research - Click To Read Article Book Review -- Applied Communication Research by Judith M. Buddenbaum, Katherine B. Novak -- Iowa State University Press, 2121 South State Avenue, Ames, IA 50014; 2001 -- 261 p, 40 p of appendices COMPANY, PRODUCT PUBLICITY ISN'T HARD...ALL IT TAKES IS FOCUS - Click To Read Article Step-by-step guide to covering it all... THE BUSINESS PLAN - Click To Read Article Why do so many businesses start and then fail so quickly? Most of them don't have a plan. Without a clear, concise, detailed plan it is impossible to for any buiness to succeed. Your business plan is your blueprint for success. Deep Blue, Sea of Change - Click To Read Article High definition video -- content, recorders, players -- are coming but when? What do you do now? How do you prepare for tomorrow? Where are your market opportunities? (Charts available upon request) Media Training 101 - Click To Read Article Book Review -- A Guide to Meeting the Press MANAGEMENT BY OBJECTIVE NOT DOLLARS - Click To Read Article Budgeting your communications to achieve your goals, your objectives. Internet Communications…Let’s Get It Right!!! - Click To Read Article “The products associated with the Internet are where I spend a lot of my time right now. It is a revolution that is bigger than the invention of printing. It is a revolution that's bigger than the invention of the telephone, radio, or any of the major revolutions that we've had in the past.” -- John Warnock, president Adobe Systems CONSUMERISM - Click To Read Article LET THE DEALER BEWARE Low-Cost Steps to Keep Employees from Job Hunting - Click To Read Article Keeping employees doesn't have to cost a lot. Replacing them is expensive. Million Dollar Mailing - Click To Read Article Book review -- the art and science of creating money-making direct mail to make money on the Internet – Denison Hatch, August 2001, 500 pages, Bonus Books Inc, 160 East Illinois Street, Chicago, IL 60611 Is Your Communications Policy Mired In The Past? - Click To Read Article In today's instant on, instant access environment; corporate managers have to look well beyond the normal and overused press release to reach, influence its target media and markets. This article gives you a whack in the side of the head to look at new, creative, economic ideas. CEO Capital - Click To Read Article Book Review -- A Guide to Building CEO Reputation and Company Success SPECIALTY ADVERTISING - Click To Read Article ...CARRYING THE MESSAGE HOW TO CONDUCT, GET THE MOST FROM SHOWS AND EXHIBITS - Click To Read Article A step-by-step program how to maximize your return on investment with trade shows and exhibits Trade Shows + Email + PR People = Journalists’ Wrath - Click To Read Article Trade shows make everyone anxious. Especially people who want to leverage the opportunity with the press. Be careful where you step. We the Media - Click To Read Article Book Review -- Grassroots Journalism by the People, for the People – Dan Gillmor; O’Reilly Press, 1005 Gravenstein Highway North, Sebastopol, CA 95472, 707.827.7000, www.oreilly.com August 2004; 304 pages, hardcover; $24.95 Emotional Branding - Click To Read Article Book Review -- : How Successful Brands Gain the Irrational Edge Unnatural Leadership - Click To Read Article Book Review -- Going Against Intuiting and Experience to Develop Ten New Leadership Instincts – By David L. Dotlich and Peter C. Cairo; Feb 2002, 280 pages, John Wiley & Sons, 605 Third Street, New York, NY 10158 AMATEURISM HURTS PR FIELD - Click To Read Article AMATEURISM HURTS PR FIELD Mobile TVJerry Maguires Next Big Player - Click To Read Article Can you see it? Millions of people running round with their everything cell phones -- taking calls, IMing, listening to music, watching movies. Where are the opportunities in the new business model? The pitfalls? See for yourself -- graphics available upon requests. Financing Your Startup: Some Essential Tips - Click To Read Article Step-by-step hints from experts to assist you.... EVEolution - Click To Read Article The eight Truths of Marketing to Women Content & the Screen(s) - Click To Read Article Creative content is becoming increasingly important in reaching and communicating with customers and potential customers. The challenge also is...storage. Console Games...Gone in 60 Sec. - Click To Read Article Short game. Long game. No game. Gone in 60 seconds. Expecting too much from consumers can prove to be foolish even in video games. The outcome of the Xbox, PS3, Wii challenge could lead consumers to a less than "obvious" decision. It isn't the power that wows, it's the fun that satisfies. Brandscendence - Click To Read Article Book Review -- Three Essential Elements of Enduring Brands Protecting The Family Jewels - Click To Read Article Warning Will Robinson !!! Data, photo, content loss is about to occur. Forget Your Title - Click To Read Article …Focus on the Job “If you aren’t selling, you’re buying” – F.G. “Buck” Rogers, former head of IBM Marketing, Sales activities Managing a Consulting Firm for Growth and Profit - Click To Read Article Review -- While this review covers public relations agencies, they are no different from any other management/marketing consulting firms. Managing a Public Relations Firm for Growth and Profit – A.C. Croft; Best Business Books, 10 Alice Street, Binghampton, NY 13904; 607-722-5857; www.haworthpress.com ISBN 978-0-7890-2865-5; 290 pages. E-MAIL...OVERUSED, ABUSED & INVALUABLE - Click To Read Article "I predict that by 2010, 100 percent of network traffic will be packetized. None of it will be voice because we will be too mad at each other from sending flame e-mails." Vint Cerf, former executive vice president of MCI and one of the founders of the Internet. Peak Performance - Click To Read Article Book Review -- Inspirational Business Lessons from the World’s Top Sports Organizations – By Clive Gilson, Mike Pratt, Kevin Roberts, Ed Weymes – Texere Publishing, NYC – September, 2000 – 359 pp --$27.95 – ISBN: 1-58799-006-7 Outdoor Advertising - Click To Read Article ...THE SEEN, BUT OVERLOOKED, MEDIUM IN THE MARKETING MIX Blogosphere or Blog with Fear - Click To Read Article The idea of blogging is hard to resist for a company just starting out. Think of it. A means of communicating with customers, prospects and partners that costs almost nothing but reaches more than 180 million people around the globe. But blogs also permit two-way communications which means others can respond to that same 180 million plus individuals. Enter the Web 2.0 world lightly and always prepare for the unexpected. Corporate Conversations - Click To Read Article Book Review -- A Guide to Crafting Effective and Appropriate Internal Communications COOP ADVERTISING - Click To Read Article THE STEPCHILD OF CORPORATE ADVERTISING Why Media People Don't Sign Up for Trade Show Press Credentials Early - Click To Read Article Follow these guidelines to develop sound editorial relationships and profitable efforts. Integrity - Click To Read Article The Courage to Meet the Demands of Reality The Public Relations Handbook, Second Edition - Click To Read Article Book Review -- Alison Theaker; Routledge , Taylor & Francis Group, 2 Park Square, Milton Park, Abingdon, Oxfordshire OX14 4RN; 29 West 35th Street, NY, NY 10001; www.routledge.com ISBN # 0415213347; 289 pages, $14 Trade Show PRIts Time To Focus on Goals Substance Results - Click To Read Article The trade show business is big business and business is good. The key for you should be to maximize your investment and work with the best the press have to offer. A little care and you can do it right! Op-Ed Articles Express Your Firm's Point of View - Click To Read Article Op-Ed opportunities are available in virtually every media -- newspapers, magazines, web sites -- a little thought and planning can position your company, your message, you. The Anatomy of Buzz - Click To Read Article Book Review -- : How to Create Word-of-Mouth Marketing Don’t Blame Us… - Click To Read Article Some Areas Can’t Be Controlled by PR Pros Primal Branding - Click To Read Article Book Review -- Create Zealots for Your Brand, Your Company, and Your Future By Patrick Hanlon, Simon & Schuster, Inc, 1230 Avenue of the Americas, NY 10020, www.simonsays.com ISBN 0.7432-7796-X; 272 pages, January 2006; $25 SUCCESS IS NO ACCIDENT - Click To Read Article IT HAS TO BE STRATEGICALLY, METHODICALLY PLANNED. TRADE SHOW EDITORIAL LIAISON - Click To Read Article Take a Walk in Their Shoes Free Culture - Click To Read Article How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity The Fall of Advertising and the Rise of PR - Click To Read Article Book by Al and Laura Ries HOW TO CHOOSE AND WORK WITH A PR AGENCY - Click To Read Article Guidelines for a successful relationship EXAMINE YOUR ALTERNATIVES BEFORE YOU ADVERTISE - Click To Read Article EXAMINE YOUR ALTERNATIVES BEFORE YOU ADVERTISE CHANNEL MUST KNOW WHEN TO SAY 'NO' - Click To Read Article Knowing when to walk away from a deal may be difficult but it can also be more profitable. Want Data Privacy…Get Off the Computer - Click To Read Article People increasingly worry about identity and content/data privacy. Your information is already out there. Learn how to limit giving "them" more information about yourself. Branded Entertainment - Click To Read Article A clear, concise, effective step-by-step guide on how you can efficiently, effectively embed your products in today's entertainment resources to enhance your firm's image and produce sales. Talespin - Click To Read Article Book Review -- Public Relations Disasters – Inside Stories & Lessons Learnt – Gerry McCusker; Kogan Page, 22883 Quicksilver Drive, Sterling, VA 20166; 227 pages, October 2004, $29.95 Journalists vs PR People - Click To Read Article …We’re Making the Bullets They Shoot Shameless Marketing for Brazen Hussies - Click To Read Article Book Review -- 307 Awesome MoneyMaking Strategies for Savvy Entrepreneurs DRM…Pirates Helped in Ways They Didn’t Plan - Click To Read Article Digital Rights Management (DRM) has been the rallying cry for the motion picture industry for years. Contending they are losing billions of revenue each year they have struck out against individual consumers. The latest blast of hackers may have done the marketplace and consumers a big favor. Want An Effective PR Web Site? Do What Your Users Do! - Click To Read Article Sit down this evening at your computer…do a competitive round-up article with news, comparisons, illustrations. And you’re on a short deadline!! At Show Time Editorial Abuse Gets Easier With Email - Click To Read Article Editorial contact is easier, faster, more reliable with email. So are the abuses. Clash of the Titans - Click To Read Article Public speaking for a few comes naturally. For the majority of us it is work...a lot of work. To enhance the power and impact of your presentations study the best. Teachings of the Wii Generation - Click To Read Article Over and uder estimating the consumer's wants and needs can lead to marketing disaster. Take a look at the approach Nintendo took to win marketshare away from Microsoft and Sony. Takeover Activities Grow - Click To Read Article MANAGEMENT HAS TO LEARN NEW LANGUAGE, NEW STRATEGIES IN FIGHTS FOR FIRM'S SURVIVAL IPTV – Who Will Make Money Off The Matrix - Click To Read Article The IPTV market potential seems to be emerging everywhere. Tellywood wants to lay claim to it. Indie producers see a fantastic opportunity to establish themselves. Consumers are looking for good...free content. Who will win? The folks who develop the delivery platform... (charts available upon request) Web-Based Support… - Click To Read Article Focus on What You Have, Not What You Want Good News: This year more than 95% of the businesses in the U.S. – large and small – will have Internet access. Globally more than 65% of businesses in industrial countries will have Internet access. This year an estimated 60% of homes in the U.S. will have Internet access. Bad News: This year more than 95% of the businesses in the U.S. – large and small – will have Internet access. 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