How to Get All the Clients You Can Handle Banging Down Your Door
How to Get All the Clients You Can Handle Banging Down Your Door
Are you uncomfortable selling yourself or your services?
Do you hate the very idea of sales or selling?
If so, you are not alone. Let’s face it…We’ve all had the experience—or at least heard horror-stories—of being “sold” something we really didn’t want or need. And few people enjoy being pressured into buying anything.
So it’s no wonder the mere thought of selling leaves a bad taste in so many people’s mouths. Luckily there are plenty of ways to get people to buy without “selling” a thing.
In fact, the best salespeople I know avoid hard-selling like the plague. And they often don’t cold-call either. Instead they position themselves as helpful experts.
How? By offering solutions to their prospect’s and client’s problems…By providing useful information without being asked…And by becoming someone their prospects and clients know, trust and like.
When you do this, over time, people come to see you as the expert. Then, instead of you chasing after them, they end up chasing after you. Because they’ve decided you are the person they need to solve their problems and help them achieve their goals.
Thankfully, you are probably already an expert at something related to what you do. Otherwise you wouldn’t have the business you have today, right?
So all you have to do is become known as the expert you already are. The most effective way to do this is by publicly offering useful ideas and information.
Best of all, it’s easy to do. Here are six simple ideas to get you started on the road to expertdom…
1) Publishing: Nothing screams expert like a book (or e-book) with your name on it. And these days you don’t have to be a writer—or get a publisher—to enjoy all the benefits of having a book.
If you do write articles, compile a bunch on a similar topic into an e-book. If you don’t write, you can interview other experts and record a CD. Or, have the interview transcribed into an e-book to sell online. You can also collaborate with a writer or have a book ghostwritten for you.
If you want to have a print book, the easiest way is by using a print-on-demand publisher. That way you don’t risk ending up with hundreds of unsold copies in your closet. And many can even drop ship books to buyers without you lifting a finger.
2) Public Speaking: Entertaining, informative workshops and seminars draw new clients like bees to honey. Why? Because they automatically position you as an expert. And they give people a chance to get to know, like and trust you.
If you’re good speaker—with helpful advice or insights to offer—chances are people in your audience will want your products or services.
3) Teleseminars: If you hate standing in front of an audience, but like teaching, you can enjoy many of the benefits of public-speaking by hosting free or paid teleseminars (speaking engagements held on the phone). They’re cost effective and becoming more popular every day.
Plus teleseminars have a whole host of uses…You can record and sell them later. Give ‘em away for free as bonuses or viral marketing tools. And post them on your Website to build credibility.
4) Free Reports: No one likes being sold, but most people enjoy getting things for free! Especially if what they get actually solves a problem, answers an important question, or fills a need.
So don’t create a Website or send sales letters with the primary goal of getting people to buy from you. Instead, offer them something useful in the form of a free report, audio or other helpful item. If they’re impressed with the info they’ll remember you and want to buy without you ever “selling”.
5) Press: It’s hard to beat the value of getting your name in magazines or business journals. And you don’t need to be a writer to make it happen.
If you are doing something different, or valuable to your community, chances are it might make good news. And many papers and social networking sites have events calendars you can take advantage of. A simple press release can get your event listed, staff writers interested, and you interviewed.
6) Article Writing: If you like writing, articles can quickly increase your standing as an expert. Write your own newsletter to regularly get your wisdom in front of clients and prospects. Articles published in magazines and newspapers make you an instant expert. And posting articles in online article databases and social networking sites gets your name out into the world.
Just be sure to always include your Website in your signature or byline so anyone who is interested can contact you. Send them to your Website for a free report is even better. Then they have even more opportunity to get to know you and what you can do.
The beauty of all these ideas is they’re fairly inexpensive and extremely effective. Plus, some even generate revenue directly!
Of course, the key to making these ideas work is consistency. So pick two or three and commit to doing them regularly. Before you know it, your phone is going to be ringing with new clients wanting to hire you and only you—and you won’t have to sell a thing.
How to Get All the Clients You Can Handle Banging Down Your Door - To learn more about this author, visit Stacy Karacostas's Website.
Like this article? Share it with your friends
Do you struggle to get new clients?
Are you uncomfortable selling yourself or your services?
Do you hate the very idea of sales or selling?
If so, you are not alone. Let’s face it…We’ve all had the experience—or at least heard horror-stories—of being “sold” something we really didn’t want or need. And few people enjoy being pressured into buying anything.
So it’s no wonder the mere thought of selling leaves a bad taste in so many people’s mouths. Luckily there are plenty of ways to get people to buy without “selling” a thing.
In fact, the best salespeople I know avoid hard-selling like the plague. And they often don’t cold-call either. Instead they position themselves as helpful experts.
How? By offering solutions to their prospect’s and client’s problems…By providing useful information without being asked…And by becoming someone their prospects and clients know, trust and like.
When you do this, over time, people come to see you as the expert. Then, instead of you chasing after them, they end up chasing after you. Because they’ve decided you are the person they need to solve their problems and help them achieve their goals.
Thankfully, you are probably already an expert at something related to what you do. Otherwise you wouldn’t have the business you have today, right?
So all you have to do is become known as the expert you already are. The most effective way to do this is by publicly offering useful ideas and information.
Best of all, it’s easy to do. Here are six simple ideas to get you started on the road to expertdom…
1) Publishing: Nothing screams expert like a book (or e-book) with your name on it. And these days you don’t have to be a writer—or get a publisher—to enjoy all the benefits of having a book.
If you do write articles, compile a bunch on a similar topic into an e-book. If you don’t write, you can interview other experts and record a CD. Or, have the interview transcribed into an e-book to sell online. You can also collaborate with a writer or have a book ghostwritten for you.
If you want to have a print book, the easiest way is by using a print-on-demand publisher. That way you don’t risk ending up with hundreds of unsold copies in your closet. And many can even drop ship books to buyers without you lifting a finger.
2) Public Speaking: Entertaining, informative workshops and seminars draw new clients like bees to honey. Why? Because they automatically position you as an expert. And they give people a chance to get to know, like and trust you.
If you’re good speaker—with helpful advice or insights to offer—chances are people in your audience will want your products or services.
3) Teleseminars: If you hate standing in front of an audience, but like teaching, you can enjoy many of the benefits of public-speaking by hosting free or paid teleseminars (speaking engagements held on the phone). They’re cost effective and becoming more popular every day.
Plus teleseminars have a whole host of uses…You can record and sell them later. Give ‘em away for free as bonuses or viral marketing tools. And post them on your Website to build credibility.
4) Free Reports: No one likes being sold, but most people enjoy getting things for free! Especially if what they get actually solves a problem, answers an important question, or fills a need.
So don’t create a Website or send sales letters with the primary goal of getting people to buy from you. Instead, offer them something useful in the form of a free report, audio or other helpful item. If they’re impressed with the info they’ll remember you and want to buy without you ever “selling”.
5) Press: It’s hard to beat the value of getting your name in magazines or business journals. And you don’t need to be a writer to make it happen.
If you are doing something different, or valuable to your community, chances are it might make good news. And many papers and social networking sites have events calendars you can take advantage of. A simple press release can get your event listed, staff writers interested, and you interviewed.
6) Article Writing: If you like writing, articles can quickly increase your standing as an expert. Write your own newsletter to regularly get your wisdom in front of clients and prospects. Articles published in magazines and newspapers make you an instant expert. And posting articles in online article databases and social networking sites gets your name out into the world.
Just be sure to always include your Website in your signature or byline so anyone who is interested can contact you. Send them to your Website for a free report is even better. Then they have even more opportunity to get to know you and what you can do.
The beauty of all these ideas is they’re fairly inexpensive and extremely effective. Plus, some even generate revenue directly!
Of course, the key to making these ideas work is consistency. So pick two or three and commit to doing them regularly. Before you know it, your phone is going to be ringing with new clients wanting to hire you and only you—and you won’t have to sell a thing.
How to Get All the Clients You Can Handle Banging Down Your Door - To learn more about this author, visit Stacy Karacostas's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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