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Tailoring Your Marketing to Different Audiences - Click To Read Article
Whether you’re looking for a job or trying to find customers, you are engaging in a sales and marketing presentation. The only difference is, when you’re job hunting, the potential employer is the customer.
Reaching Your Small Business Sales And Marketing Goals - Click To Read Article
“A goal without a plan is nothing but a dream”
Are Your Marketing Materials Selling the Wrong Things - Click To Read Article
What do prospects really need to know to hire you?
Well, let’s start by thinking about what you would want to know…
8 Simple Ways To Start Writing - Click To Read Article
Having trouble focusing? Try setting a reward for yourself like "When I finish the first draft, I'll go out to lunch (or buy new shoes)." Or, "I'll edit this one more time, then go for a walk."
Are You Making This Costly Marketing Mistake? - Click To Read Article
After all, what happens when the reader is searching for the phone number and their doorbell rings, or their kids barge in? They are on to other things instead.
Seven Tips to Amp Up the Power of Your Marketing Copy - Click To Read Article
In order to write copy that does all that you have to know a good bit about the art and science of copywriting. Otherwise, it’s really hard to develop the kind of marketing materials that grab people by the eyeballs, keep them reading, and inspire them to take action or buy from you.
What Are the Best Marketing Tactics for Growing Your Small Business? - Click To Read Article
The best marketing tactics in the world aren’t going to do diddley-squat to grow your business unless they are part of a bigger strategy.
Why Sizzling Hot Prospects Suddenly Go Stone Cold…And What to Do About it! - Click To Read Article
You go from excited about this hot knew prospect, to slightly deflated, a little frustrated, or possibly even incredibly worried about where your next client is going to come from now.
Simple Solutions for Making Sales When You Hate Selling - Click To Read Article
You’ve got to sell your partner on your ideas…Your employees on doing it your way…Your clients on the value of your products or services…
The list goes on.
Seven Secrets of Writing That Sells - Click To Read Article
Even in today’s tech-savvy world information is spread through the written word. Customers have to know what your product, service or idea can do for them—or they won’t buy. So whether you’re writing brochures, Web text or anything in between, you need clear, concise, benefits-oriented copy that really sells.
Planning For Small Business Success - Click To Read Article
You see, successful people don’t just wait around for things to start happening…they
make things happen. And not just any old things—the right things.
Marketing Your Ideas - Click To Read Article
Remember, every entrepreneur must do sales and marketing whether they like it or not. Because that’s what brings in customers. And without customers, you don’t have a business—you just have an expensive and time consuming hobby.
How to Get Your Marketing Materials Read - Click To Read Article
When you sit down in your favorite chair after a long day, do you pull out one of your old term papers for a little light reading?
My guess is, probably not—unless you’re suffering from insomnia. Because any of these would make an excellent sleep aid…But that’s about it.
How to Get All the Clients You Can Handle Banging Down Your Door - Click To Read Article
Article Writing: If you like writing, articles can quickly increase your standing as an expert. Write your own newsletter to regularly get your wisdom in front of clients and prospects. Articles published in magazines and newspapers make you an instant expert. And posting articles in online article databases and social networking sites gets your name out into the world.
How To Choose The Best Marketing Strategies For You - Click To Read Article
Instead of making your marketing decision based on price, convenience, or familiarity, you need to look at your goals, the results you are likely to get, the true costs and the potential gains.
Competitive Analysis - The Secret To Creating A USP That Sets You Apart From The Competition - Click To Read Article
If you can’t tell your prospects why what you offer is different—or better—than the competition, they have no reason to buy from you other than price.
3 Simple Steps to a Powerfully Effective Case Study - Click To Read Article
The idea here is to give readers an idea of why the client bought your product or
service. You want this to really hit home with the reader and get them
thinking, “That’s me!”
10 Things You Should Know Before Hiring A Freelance Copy Writer - Click To Read Article
If it's a large project, ask to see a draft of the first piece or section before the writer does any more work. That way if you need to make any major changes you can do it before they get too far along and costs go up.
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