Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

PR Strategy Key to Integrating Face-to-face & Online Networking

PR Strategy Key to Integrating Face-to-face & Online Networking


     I love publicity and promotion. I must have been born with a gleam in my eye instead of a loud cry! I know I "conned" a teacher or two along the way. I continue to think "PR" everyday in my own speaking, training and coaching business. I learned well from peers in my non-profit and corporate public relations positions, including 11 years at AT&T.
     In meetings when people share their Verbal Business Card, elevator pitch or recent successes, my mind hears promotional possibilities. If I'm not paying attention to every detail, it's because I'm already "seeing" ways they could benefit and "share with the world." It's amazing how many great opportunities never see the light of day because people don't understand how to market their successes.
     I call it the "ripple effect." Just as a stone keeps making waves when you skip it in water so should your successful efforts (electronic or print interviews, awards, products, e-zines) create more and more publicity and recognition for you. You don't need to keep reinventing wheels; use the ones you have until they are treadless. There's no such thing as a newspaper article about you that has only one life. (Maybe you would wish it were so if you are an Illinois politician!)
     Networking, another of my great loves, is a perfect example of how a good PR strategy can keep working for you. It's not about face-to-face or online networking; it's about integration and how to use one to enhance the other.
     Case in point: I rejoined the board of directors of the National Speakers Association-Illinois Chapter (NSA-IL) as director of communication. One of the major duties of my committee is to promote and enhance the credibility and visibility of the group. One of our first media releases/LinkedIn postings was about our Sept. 18, 2009 Fabulous Friday (FF) program featuring Lou Heckler, a multiple-awarding winning NSA speaker and presenter.
     After a post on the Chicago Chapter of the Meeting Professionals International's LinkedIn group, I was delighted to see a response (one of those that sounded as is I had crafted it for the writer ... but I hadn't!). In part, it read:

"My company has had many dealings with Lou Heckler and know him to be an excellent, versatile talent who adds magic to each event he's a part of. What he has to say is also well grounded in research ... People serious about speakers should go out of their way to see Lou."

Brian Palmer, president
National Speakers Bureau

The power of the third-party endorsement
     I was salivating! I asked Brian for permission to use his words in the InfoBlast NSA-IL sends to members and prospective members and in an updated media release. He said, "yes." I also send Lou the endorsement and immediately received a nice note from him. Further, I send it to the NSA-IL board to share the great PR we were generating for the chapter and a suggestion that they, too, might be able to use the quote in promoting FF to their network.
Lou and I met in person at the FF where it was easy for us to engage in face-to-face conversation since we had broken the ice through our emails. We also linked to one another.
     PR is image building ... and also intangible. I'll never know how many people came to the meeting because they saw Brian's comments in the InfoBlast or a newspaper or online post. What I do know is that it is an important cog in the process of enhancing NSA-IL's reputation.
     And now I am creating more waves by using the scenario as the feature article in my newsletter and by posting it to online ezine sites.
     It will keep rippling!





PR Strategy Key to Integrating Facetoface Online Networking - To learn more about this author, visit Lillian D. Bjorseth's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website

Richard Jefferies
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

Read Steph's Blog
Meet Steph and Dave
Sign up for our Free 7-Day BootCamp: Self Employed & Rich
- Visit Stephanie Robey's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Lillian D. Bjorseth
(Visit Lillian's Website) Lillian Bjorseth helps you build a new kind of wealth - social capital - by improving your networking and communication skills. She's a speaker, trainer, coach and author who has benefitted tens of thousands of people nationwide through her customized people skills programs. Lillian believes that networking and good communication are the 21st century tools to build relationships that help increase sales and enhance careers. She urges large companies to embrace the concepts that small business has long used successfully. Her zest to have colleges and universities teach these skills has led her to develop one of the first online in-depth relationship-building series. She's author of "Breakthrough Networking: Building Relationships That Last", "52 Ways to Break the Ice & Target Your Market", andthe "Nothing Happens Until We Communicate" CD/workbook series. She's a contributing author to "Masters of Networking" and co-presenter of the "Marketing Boot Camp" DVD/workbook. Lillian was among the first in the world to become a certified DISC trainer. http ://www.duoforce.com, http://www.greaterchica gonetworking.com

Lillian D. Bjorseth is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Lillian D. Bjorseth's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Lillian D. Bjorseth's Complete List of Marketing Articles For FREE!

More Lillian D. Bjorseth
Networking is a Continuous Process
Get Better Results by Networking in Other Persons Style
Business Cards Small but Mighty Warriors
Thank You is an Ongoing Process
Get a Grip
How Well Do You Read Body Language
How Long Since You Cleaned Your Personal Filter
Perfect the Art of Starting a Conversation
The Ole Boy Network Still Has Teeth
How to End a Conversation
Free Downloads


 
 
 


Evan Elite Authors
Stephanie Robey  
John Alexander  
Casey Gollan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Working with Wisdom Icon Working with Wisdom
Home Party Plan Mistakes Icon Home Party Plan Mistakes
Business and Income Icon Business and Income
How to Get a Life Icon How to Get a Life
Future Networking Icon Future Networking
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Political Blogs
Top 50 Political Blogs
Top Political Blogs of 2009
 
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2008
Top SEO Posts of the Year
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Wiyou BANAWAÏ Tsévié, Togo,
Wiyou BANAWAÏ
Tsévié, Togo
SEO For Africa

If I Were A Startup...
Adam and Matthew Toren , $200k to $3.4 Mil in 3 Years
Adam and Matthew Toren
$200k to $3.4 Mil in 3 Years
Catherine Daw, > $4 Mil in revenues
Catherine Daw
> $4 Mil in revenues
If I Were A Startup... - Complete List

Famous Entrepreneurs
Jennifer Lopez, J.Lo
Pierre Omidyar, Ebay
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Seth Godin, Ideavirus Author
Seth Godin
Ideavirus Author
John Jantsch, Duct Tape Marketing
John Jantsch
Duct Tape Marketing
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Positioning Your Company For The Next Big Boom - Social Media, Business Plan, Network Strategies
By Nathan Beckord
     Is Your Start-up Company Truly Ready for Business Development?
By Nathan Beckord
     Four Types of Highly Effective Business Plans
By Nathan Beckord

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information