Creating a brand identity
Creating a brand identity
Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice company branding stands the test of time for many years before it is appropriate to re-develop.
Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking fresh.
It is worth taking time and not rushing a company logo or corporate identity as your design will represent your company and be around for a very long time.
Logo design is creating a unique symbol / graphic to reflect your companies image and vision. A successful logo becomes a symbol of your companies identity, shows your professional and should be used on your on business cards, letterheads, compliment slips, vehicle signage or website.
When you choose to have a logo designed ask for a few different designs to choose from, each logo should have its own character and style. Giving you the best options to suit your needs.
Your logo design should be professional and prove to be a statement of your business to new / existing clients, suppliers and staff, your logo design needs to easily identify its purpose and values of your company and bring instant credibility.
If you own a small company, with a well-designed logo your business will look big. It will look more professional inspiring confidence to your customers.
A striking logo is paramount for the image of any business, small or large. The design creates a starting block for a companies corporate identity, the right colours, fonts and is of great importance when starting to design business cards, compliment slips, letterheads and a website, keeping all styles consistent throughout creating your brand identity.
Logo design types
High / Low resolution
If you are looking at starting a new business, you will need a logo. All logo designs should be unique to your business, no templates, no free graphics or clipart, just bespoke designs for your company.
Below is a break down of the different types available:
Logo designs for onscreen
Low resolution RGB 72dpi
Ideal for websites, emails, PowerPoint presentations and general onscreen viewing only. Because of the small size they can be downloaded very quickly but are not suitable for print.
Logo designs for print
High resolution CYMK 300dpi
Must be used for printing high quality material e.g. letterheads, business cards, compliment slips, banners, posters etc. This means your logo will be clear and crisp when printed, if a low resolution logo is used it is likely that the end result will be blurred, blocky and illegible.
Creating a brand identity - To learn more about this author, visit Ben Smith's Website.
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The design process is crucial to any business, whether it is creating a simple company logo, or the design of an entire corporate campaign.
Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice company branding stands the test of time for many years before it is appropriate to re-develop.
Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking fresh.
It is worth taking time and not rushing a company logo or corporate identity as your design will represent your company and be around for a very long time.
Logo design is creating a unique symbol / graphic to reflect your companies image and vision. A successful logo becomes a symbol of your companies identity, shows your professional and should be used on your on business cards, letterheads, compliment slips, vehicle signage or website.
When you choose to have a logo designed ask for a few different designs to choose from, each logo should have its own character and style. Giving you the best options to suit your needs.
Your logo design should be professional and prove to be a statement of your business to new / existing clients, suppliers and staff, your logo design needs to easily identify its purpose and values of your company and bring instant credibility.
If you own a small company, with a well-designed logo your business will look big. It will look more professional inspiring confidence to your customers.
A striking logo is paramount for the image of any business, small or large. The design creates a starting block for a companies corporate identity, the right colours, fonts and is of great importance when starting to design business cards, compliment slips, letterheads and a website, keeping all styles consistent throughout creating your brand identity.
Logo design types
High / Low resolution
If you are looking at starting a new business, you will need a logo. All logo designs should be unique to your business, no templates, no free graphics or clipart, just bespoke designs for your company.
Below is a break down of the different types available:
Logo designs for onscreen
Low resolution RGB 72dpi
Ideal for websites, emails, PowerPoint presentations and general onscreen viewing only. Because of the small size they can be downloaded very quickly but are not suitable for print.
Logo designs for print
High resolution CYMK 300dpi
Must be used for printing high quality material e.g. letterheads, business cards, compliment slips, banners, posters etc. This means your logo will be clear and crisp when printed, if a low resolution logo is used it is likely that the end result will be blurred, blocky and illegible.
Creating a brand identity - To learn more about this author, visit Ben Smith's Website.
Like this article? Share it with your friends
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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