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Creating a brand identity

Written by: Ben Smith

Article Overview: Do you want a professional company? Discover the advantages of creating a brand identity. Find benefits and different ways a brand can help your company establish itself in the market place - it starts with a logo...

Creating a brand identity

The design process is crucial to any business, whether it is creating a simple company logo, or the design of an entire corporate campaign.

Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice company branding stands the test of time for many years before it is appropriate to re-develop.

Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking fresh.

It is worth taking time and not rushing a company logo or corporate identity as your design will represent your company and be around for a very long time.


Logo design is creating a unique symbol / graphic to reflect your companies image and vision. A successful logo becomes a symbol of your companies identity, shows your professional and should be used on your on business cards, letterheads, compliment slips, vehicle signage or website.

When you choose to have a logo designed ask for a few different designs to choose from, each logo should have its own character and style. Giving you the best options to suit your needs.

Your logo design should be professional and prove to be a statement of your business to new / existing clients, suppliers and staff, your logo design needs to easily identify its purpose and values of your company and bring instant credibility.

If you own a small company, with a well-designed logo your business will look big. It will look more professional inspiring confidence to your customers.


A striking logo is paramount for the image of any business, small or large. The design creates a starting block for a companies corporate identity, the right colours, fonts and is of great importance when starting to design business cards, compliment slips, letterheads and a website, keeping all styles consistent throughout creating your brand identity.


Logo design types

High / Low resolution

If you are looking at starting a new business, you will need a logo. All logo designs should be unique to your business, no templates, no free graphics or clipart, just bespoke designs for your company.

Below is a break down of the different types available:

Logo designs for onscreen
Low resolution RGB 72dpi

Ideal for websites, emails, PowerPoint presentations and general onscreen viewing only. Because of the small size they can be downloaded very quickly but are not suitable for print.


Logo designs for print
High resolution CYMK 300dpi

Must be used for printing high quality material e.g. letterheads, business cards, compliment slips, banners, posters etc. This means your logo will be clear and crisp when printed, if a low resolution logo is used it is likely that the end result will be blurred, blocky and illegible.

Related Articles
  Everything You Do
  Harness the Depth of Power In Your Brand
  How Branding Can Lead to a Business's Success...or Failure
  Image Versus Identity
  Branding and Business Identity - Image is Everything!

Article Tags: brand identity, business cards, colours, company branding, company logo, compliment slips, confidence, corporate campaign, corporate identity, credibility, different designs, fonts, letterheads, logo design, long time, taking time, test of time, time logo, vehicle signage



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