A Surefire Strategy to Gain Visibility While Making Lots of Money
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Free Download - Are you still singing “The Economy is Slow” Blues? By Kathleen Gage |
Todays consumer is flooded with messages attempting to grab their attention and place a particular product or service first and foremost in their minds. Methods of advertising that may have been effective in the past are, in many cases, actually counterproductive. The sad truth is that many businesses continue to market and advertise as they have for years without determining if they are getting a reasonable return on investment.
Todays customers are far more sophisticated. They dont want to be blasted with advertising; they want valuable information provided to them. Information seminars are a great method for accomplishing this outcome. Regardless of whether you are a start up business or an established corporation, information seminars can increase your visibility and revenues with an extremely high return on investment.
Prior to developing a seminar there are steps you must take in order to assure the success of your event.
First, determine your market. You cannot be everything to everyone and you will want to present information to those who would want to do business with you in the future. If you are not sure how to determine your market, simply email me at kathleen@turningpointpresents.com for a worksheet that will assist you in this area.
The next step is to discover what information interests your market. Send a survey to your clients and contacts. Ask what publications they read, associations they are involved with, their business and personal interests, etc. Once you have identified your markets areas of interest, you can develop a topic specific to their needs. For example, a chiropractor could prepare a presentation on stress management. A real estate agent could offer seminars on how to increase ones net worth through home purchases. If you own a specialty gift shop, present creative gift giving ideas to your audience. The topics are only limited by your imagination.
The size of your sessions will be determined by your market. My business associate, Lori Giovannoni, and I have offered various types and sizes of information seminars. Some seminars are open to the public with 100 200 people in attendance. There are also by invitation only gatherings with as few as 6 people in attendance. Often companies hire us to facilitate sessions for their clients.
Regardless of the group size, our goal has always been to go above and beyond the expectations of seminar participants. Even on a limited budget you can meet and exceed your participants expectations. Do not, however, make the mistake of cutting costs in the wrong area. Trying to keeps costs down is understandable, but keep in mind the image you will be conveying.
There are many ways to offset costs without detriment to your professional image. One way to offset costs is to partner with other businesses who share a similar market. Both companies will benefit by the exposure and potential new business. Choose a location that will convey a professional atmosphere yet is accessible to your market. Do not choose a location that is hard to find or looks unprofessional.
Dont skimp on your promotional materials. Im sure most of us have seen a promotional piece that looks like it was designed by a third grader. Dont justify poor design and quality by trying to keep costs down. The fact is, by keeping your costs down in this way, you may be losing potential business. These materials will leave the seminar and provide an image of your company. Make sure they are professional and the information is useful to the participant.
Another area to consider is the handout you will have during the presentation. This is yet another key to a successful information seminar. Make sure you provide valuable information in a usable format. Use the learning guide to list your services and contact information.
Dont forget one last, important step: gather contact information from your attendees. Many companies miss this key step. If people took the time to show up, obviously they are interested in your product or service. Dont miss the chance to keep them informed about future opportunities you provide.
Gain visibility for your company while providing a valuable service. Either way you look at it, information seminars create a win/win situation for both you and your clients.
A Surefire Strategy to Gain Visibility While Making Lots of Money - To learn more about this author, visit Kathleen Gage's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the Top 20 Most Influential Training Professionals. Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nations Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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