An online bestseller book launch is only as good as the book

There are many lists that one can make it on to become a bestseller. One of the ways I really enjoy and recommend to my clients is to utilize what the Internet has to offer to get you to the top of the two top online bookstores.

There are occasions where an online bestselling campaign can be the impetus for a book to become visible in such a way as to be picked up by a foreign publisher, major U.S. publisher, agents and publicists. However, don't expect this to happen with each and every book that is launched through an online campaign.

Although virtually any book could become an online bestseller, if the book is not a stellar book you may actually be setting yourself up for a huge failure. What I mean by this is after the fact of the campaign; people will view a poorly written, edited and published book as representative of you and your quality of work; which it is.

Avoid the urge to do an online book launch thinking you can throw together a poor quality book , become an online bestseller and suddenly you are discovered, end up on Oprah and live happily ever after. It doesn't work this way.

I recall one author who was convinced that her "journal" book could do well in a campaign. She wanted me to be a Joint Venture partner by contributing a bonus gift and helping her to promote her book on a specific day.

I asked her to send me a copy of her journal book in order to determine if this was a viable book to promote. Upon receiving the "book" I immediately saw that this was not going to do well. It was a spiral bound book consisting of about 80 blank pages with the same small design on each page and a cover that looked like a child had used clip art to design it. Not much more was in the book other than a poorly written bio of the author.

Sure, she may have sold lots of books in a campaign, but the fact was she would have lost a lot of credibility from those who purchased the $20 item. It was not worth more than a few dollars at best and had no real sustaining value.

So make sure you have a great book, topic of interest, visionary marketing plan and a well executed campaign. With these elements you can create incredible opportunities for yourself, your book and your business.