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Attention Authors! Sell Lots of Books with Teleseminars!

Written by: Kathleen Gage

Article Overview: Countless numbers of authors have the dream of selling lots of books, becoming well known (and even reaching celebrity status), and making their fortune through their craft. Yet, most will not succeed due to lack of how to develop and implement an effective publicity plan. It takes more, much more, than a well-written manuscript to succeed as an author, at least if you want to make money through your writing. Learn one of the most effective marketing strategies around.

Attention Authors! Sell Lots of Books with Teleseminars!

If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not.

Take authors; Countless numbers of authors have the dream of selling lots of books, becoming well known (and even reaching celebrity status), and making their fortune through their craft. Yet, most will not succeed due to lack of how to develop and implement an effective publicity plan. It takes more, much more, than a well-written manuscript to succeed as an author, at least if you want to make money through your writing.

Successful authors understand how essential it is to gain visibility within their market; visibility that equates to more readers, more books sales, more market reach; and ultimately more revenue.
One of the most common beliefs uninformed authors have of how to gain market visibility is through paid advertising. The fact is, most book advertising does not work. Besides most authors don’t have huge budgets for paid advertising campaigns.

Yet, many waste untold amounts of money on ad campaigns that don’t get them a result that justifies the expense of paid advertising. Still others do nothing at all to gain visibility and promote their books. The majority of readers buy books based on word of mouth advertising; the title of a book and if they feel like they know the author.

There are a number of ways to have your name and books become more familiar to your market. You can be a guest on radio shows (both online and off), blog tours and teleseminars.

There are plenty of opportunities to do all three, but many authors either don’t know where to begin or are afraid of rejection, so do nothing to promote themselves.

As a publicity expert who works with authors who want to use the Internet in their overall marketing, it pains me to think of how many authors could succeed if they were armed with insider information on how to get lots of publicity for their books.

The amazing thing is that a lot of publicity is free. It’s actually easier than most people realize to gain free publicity – and lots of it. In many cases all it takes to gain thousands, tens of thousands and even hundreds of thousands of dollars worth of FREE publicity is a commitment and a very focused plan.

A method I have been using for years is teleseminars. Not only have I been a guest expert on countless teleseminars, I have hosted many of my own. Usually the teleseminars are free to the listeners, but if done right I make thousands, even tens of thousands of dollars, in backend sales from a free teleseminar. I have sold everything from my books, training courses, eProducts and mentoring services.

I can remember early on not really knowing how to develop, implement and generate revenues from teleseminars. As a matter of fact, my first teleseminar was a flop financially. Sure, I got a lot of people on the call because of the marketing I did, but had no clue how turn the listeners into buyers. Nor did I understand anything about what to do in the follow-up phase to optimize the process.

That was a long time ago. Today I make substantial amounts of money from each and every teleseminar I host. The last one I co-hosted generated nearly $20,000 in sales with a very high profit margin – between 95 – 97%. A few months ago I sold nearly $50,000 from teleseminars in a 2 week period.
What I learned from the first teleseminar I did is there are specific things that needs to be done in order to develop, market, implement and profit from teleseminars. You can’t have a haphazard approach. It’s all about systems.

Related Articles
  Which Is Better; eBooks or Physical Books?
  The Power and Profit of Teleseminars
  Online book campaigns – friend or foe?
  Teleseminars for Virtually Any Need and Any Market
  Teleseminars - 3 Effective Types You Can Offer

Article Tags: authors, book marketing, internet marketing, making money on the internet, online business, online marketing
Referred by: http://www.sandcconsulting.com



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Name for website - Hmmmm Authors World Authors Network Authors World Wide Weblog World Wide Authors Arboretum (or some other alliterative word) WritertoWriter Writer to Reader WritersWorld WritersConnect AuthorsandtheirReadersBlog
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Attention Age Doctrine - Hi Andy, So how did you find of "The Attention Age Doctrine" Part 1? And has following its guidelines yielded any positive results yet?
Advertisement that sales - Plan your marketing programme. It should include commitment to capital resources. If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads. Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company. Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles. A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action. When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers. Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!


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