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Authors! There’s Power and Profit when you get FREE Publicity

Written by: Kathleen Gage

Article Overview: For someone on a limited budget, hiring a PR firm may not be a solution. The fact is, you can learn how to get publicity by your own efforts; and lots of it. You can literally get thousands, tens of thousands or even hundreds of thousands of dollars worth of free publicity if you know where to focus your attention.

Authors! There’s Power and Profit when you get FREE Publicity

One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity more than they do with paid advertising…especially when it comes to promoting a book.

There are ample opportunities to get publicity if you keep your eyes and ears open. Some authors make a feeble or one-time attempt at gaining publicity and if they don’t immediately get massive coverage they give up. They are under the mistaken notion that either they will never get free publicity by their own efforts. They either give up or they believe they have to hire a PR firm.

For someone on a limited budget, hiring a PR firm may not be a solution. The fact is, you can learn how to get publicity by your own efforts; and lots of it. You can literally get thousands, tens of thousands or even hundreds of thousands of dollars worth of free publicity if you know where to focus your attention.

Social networks are fast becoming a great way to get visibility thus creating the opportunity for publicity. Think of it this way; you become a reliable source in specific areas. People know they can count on you for great information. Over time, people turn to you as an expert. And some of those people may likely be in a position to give you exposure via the Internet through web radio, teleseminars, other social networks and blogs.

The key is to gain the mindset that you are a resource before you are a vendor. It is also to see how you can create win/win opportunities for others. Do that and publicity will be yours for a long time to come.

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Article Tags: authors, book marketing, internet marketing, making money on the internet, online business, online marketing
Referred by: http://www.sandcconsulting.com



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Name for website - Hmmmm Authors World Authors Network Authors World Wide Weblog World Wide Authors Arboretum (or some other alliterative word) WritertoWriter Writer to Reader WritersWorld WritersConnect AuthorsandtheirReadersBlog
Women Entrepreneur Tips - Thank you LeoOliveros, I found #4 particularly true in my case: 4. The Enterprise Must Include the Power of Power Networks. As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Re: Top Banner Help - Hi I think I freebie is a good idea say after 10 posts or 30 days. I know when I joined there was some FREE seo report which I think is a great incentive to new entrepreneurs. If its still available I think that would be work great as a banner? Also you could promote it on digg, use an attention grabbing headline ' FREE SEO Report' or 'Are you performing?' something like that? Instead of the same banner on each page you could have a selection of banners rotating Another suggestion is start a 'entrepreneur directory' and after 10 quality posts - (moderators decision) you can submit yourself with a link to your website? Just a few thoughts.
Re: Top Banner Help - The more popular ones that I've seen: Online Marketing and Publicity Search Engine Optimization Web Design and Programming Blogging Re: the poll, I think there was enough response to warrant the new category. These are very popular search terms. I agree that too many niche categories is not a good idea, maybe keep it to a minimum 2-3 internet related topics. Good job on the banners BennyBoy!
Which kind of industries are you interested in? - Ecological or E-business or Investment or Finance or Management or Non-Profit or Retailer or others.


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