Being a Bestselling Author has Ample Benefits
As with anything you do in your business, becoming a bestselling author is not an end in and of itself; it is simply a means to an end. It's not the bestseller status that is going to bring you more business and more money; it's what you do with the status that will make all of the difference.
There are lots of benefits to being an author; more so when you are an online bestseller.
An author can sell their books back of the room when doing a speaking engagement. When you have several books to sell, you can bundle those books together and have the potential to make great money this way.
Myself and many of my colleagues have made hundreds, thousands and even tens of thousands of dollars from selling books during a presentation.
Selling from the platform, just as launching a successful book campaign is something that you cannot do without putting thought into it. As with anything, the more you prepare for these types of opportunities, the more successful you will be.
You can host an event with the purchase of one of your books being the ticket into the event.
With my book, 101 Ways to Get Your Foot in the Door, we presold nearly $10,000 worth of the book before it was published. The purchase of the book was a ticket into a three hour training by the authors. Buyers were able to pick up their book(s) at the door.
We also had the opportunity to introduce other products and services at the event which equated to thousands of dollars more in sales.
Another benefit of being an author (and a bestselling author at that) is when hired by a client to speak at a company event, conference or association meeting you can negotiate the client purchasing a book for everyone attending the event.
Even if a client doesn't have a budget to hire a speaker from a training budget they may have an educational budget they can use. By providing educational materials, which would be a book, they may be able to tap into that budget and hire you AND buy a book for everybody at the conference or in the company. In some cases you can generate more revenue this way than your speaking fee is.
In a downturn economy where budgets are really tight, you can offer to speak for free as long as you can sell from the platform. You would be amazed at how much money can be generated this way.