Tweet

Bestselling author…what are the benefits?

Written by: Kathleen Gage

Article Overview: With the bestseller program, you are going to turn an unknown book to an overnight success. You are going to become a more credible and recognized expert in your subject area.

Bestselling author…what are the benefits?

It's likely if you've been on the Internet for any length of time you have hear about books becoming online bestsellers by reaching the top of the charts on the two big online bookstores. What you many not know are all the benefits to becoming a bestseller. Here are some other things to consider. With the bestseller program, you are going to turn an unknown book to an overnight success. You are going to become a more credible and recognized expert in your subject area.

With a recent campaign I coordinated we used the book as the springboard to other opportunities for the author. The author had already booked three teleconferences with industry experts; one was booked just before the campaign took place and two were booked after the fact.

Becoming a bestseller didn't hurt her position in the marketplace because people were more inclined to want her on their teleconferences than somebody who is an unknown author.

The teleconferences were part of the overall promotions of a live event. The event was hugely successful generating substantial revenues for my client.

This client had the right mindset for her campaign. The book was a catalyst for visibility, credibility and as a springboard into other opportunities.

The beauty of doing teleconferences is the people who will be interviewing you are providing a great resource to their market and the author is gaining entry into new markets and new buyers; it is a win-win all the way around.

Be prepared for these types of opportunities. Here's what you should have developed:

• Your bio

• Questions a host can ask you

• Jpeg headshot

When you do teleseminars or radio interviews ask the host if it is okay for you to promote your book and your website. Most will be very happy to let you do so. However, never promote anything without permission. Doing so may upset the host.

When you are on teleconferences, you may or may not sell more books; chances are you will, but you also use the teleconference as a way to drive people to your website or blog to get them to sign up for something.

You can use what is called an ethical bribe such as a free eBook, report, podcast, etc., to encourage the visitor to opt-in to your database.

Once in your database you are now in a position to continue to build a level of trust with them over time through backend marketing.

Eventually many of the listeners who visit your site for something free may turn into a buyer of your book and other services; that is if you have an ongoing marketing vision.

Related Articles
  Hidden Opportunities for Bestselling Authors
  Being a Bestselling Author has Ample Benefits
  An online bestseller book launch is only as good as the book
  Qualities and Attributes of a Best Selling Author
  Advice to Authors: Give Acquisition Editors What They Want

Article Tags: authors, book marketing, internet marketing, making money on the internet, online business, online marketing
Referred by: http://www.sandcconsulting.com



Related Forum Posts
Make Yourself Attractive - I've found that its much easier to find joint venture partners when you make yourself an attractive JV partner. What benefits are there for the people that you want to partner with? This list of benefits should grow and become stronger over time. Shri
Re: Best incentive to offer employees - [quote="Evan":31y2csyt]What's the best incentive to offer employees? Is it more health benefits? More vacation? Health club memberships? Paying for training? Cash / non-cash bonuses & rewards? I'm preparing a new package for my company and would love to get your thoughts! Thank you in advance![/quote:31y2csyt] A tough part of this is that different people have different needs. I used to work at a local hospital and we had great benefits, but there were a number of things I just never used. Is it possible to offer several different options? I'm thinking kind of like a cafeteria style insurance plan where you pick the benefits that you need. The initial planning would be a pain, but that way the employees would each be able to chose the benefits that fill their personal and/or family needs. You could also make a list of the sort of things you are thinking about and send out a survey to get thoughts from your people. See what they need and would respond to. Shri
Equipment leasing - Equipment leasing has many benefits, such as tax benefits, conserving money and always having up to date equipment to stay competative to name a few. Obviously, it's partially dependent upon what type of business you have as to whether you will benefit more than someone else but... Do you think it's worth leasing your equipment rather than purchasing it? Can you think of any other reasons you can benefit from it or any reasons this is not a good idea?
Re: Use of Merchant Cash Advances on the Rise - I agree that it really rises and as per the notification it goes up for benefits.
Obama Wants Social Security for Illegals - This monring I got a mail from the newswatch magazine I subscribed for that: Obama Wants Social Security for Illegals! Millions of illegal aliens in the U.S. Barack Obama’s plan gives a driver’s license to any illegal who wants one. But that’s not all. Obama’s plan gives illegals social security benefits and raises taxes for his health care plan to cover them. Who pays? You do. Driver’s licenses and government benefits for illegals. Higher taxes for us. That’s Obama’s plan. Obama. Too radical. Too risky. The National Republican Trust PAC is responsible for the content of this advertisment. In think this is a political propaganda, in order to discredit the candidancy of Obama. Or will it be true? What impact do you think will have on entrepreneurs in america?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Life, Conflict and Work

4 Steps To Hypnotize Your Business Prospects

Looking for an Easy Online Business Opportunity?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.