Collaboration Rather Than Competition – The Need for Wise Partnerships is Higher than Ever
Collaboration Rather Than Competition – The Need for Wise Partnerships is Higher than Ever
The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. Business as many of us knew it changed forever. Unfortunately, many people dug their heels in after 9/11 and waited for things to go back to the way they were. It didn’t take long for many of the heel diggers to go out of business.
Some of us realized things were never going to be the same. We needed to be flexible in our approach to our business.
With today’s economy, entrepreneurs are once again faced with the need to adjust and transform.
One of the greatest changes anyone can make is to move from the space of competition into the space of collaboration. Rather than taking an adversarial position with your competition, perhaps you could find ways to partner with your competition.
There are plenty of people who believe that there is only so much to go around and they have to protect every bit of their market interest.
Others believe that through effective partnerships one can actually have a greater market reach and higher revenues than if they attempt to do things on their own. This is especially true for solopreneurs such as authors, speakers, coaches and consultants.
I have had countless successful partnerships with those that could be considered my competitors. What we found is that by joining together on specific projects we were able to more fully benefit our customers and clients.
The best part is that when you collaborate with others you are in more of a position to bring a full range of services and products to your customers.
In the world of Internet Marketing this is done through Joint Venture Partnerships and Affiliate partnerships.
Joint Venture Partnership
One aspect of this type of partnership is cross promotion with the goal of one company increasing market reach and database size for all partners and bringing appropriate solutions to their market.
Affiliate Partnership
In this type of partnership, someone else (the affiliate) helps to sell your product or service and receives a percentage of that sale based on performance. The affiliate markets to their customers and clients. Common items to sell would be software programs, eProducts, and seminar registrations. This type of partnership allows for increased revenue streams while providing added value to existing clients by offering products and/or services that would be beneficial to them.
Both of these options are extremely beneficial to those who have a mindset of collaboration rather than competition. You win, you partners win and most of all, you customers and clients win.
Collaboration Rather Than Competition The Need for Wise Partnerships is Higher than Ever - To learn more about this author, visit Kathleen Gage's Website.
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I have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed.
The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. Business as many of us knew it changed forever. Unfortunately, many people dug their heels in after 9/11 and waited for things to go back to the way they were. It didn’t take long for many of the heel diggers to go out of business.
Some of us realized things were never going to be the same. We needed to be flexible in our approach to our business.
With today’s economy, entrepreneurs are once again faced with the need to adjust and transform.
One of the greatest changes anyone can make is to move from the space of competition into the space of collaboration. Rather than taking an adversarial position with your competition, perhaps you could find ways to partner with your competition.
There are plenty of people who believe that there is only so much to go around and they have to protect every bit of their market interest.
Others believe that through effective partnerships one can actually have a greater market reach and higher revenues than if they attempt to do things on their own. This is especially true for solopreneurs such as authors, speakers, coaches and consultants.
I have had countless successful partnerships with those that could be considered my competitors. What we found is that by joining together on specific projects we were able to more fully benefit our customers and clients.
The best part is that when you collaborate with others you are in more of a position to bring a full range of services and products to your customers.
In the world of Internet Marketing this is done through Joint Venture Partnerships and Affiliate partnerships.
Joint Venture Partnership
One aspect of this type of partnership is cross promotion with the goal of one company increasing market reach and database size for all partners and bringing appropriate solutions to their market.
Affiliate Partnership
In this type of partnership, someone else (the affiliate) helps to sell your product or service and receives a percentage of that sale based on performance. The affiliate markets to their customers and clients. Common items to sell would be software programs, eProducts, and seminar registrations. This type of partnership allows for increased revenue streams while providing added value to existing clients by offering products and/or services that would be beneficial to them.
Both of these options are extremely beneficial to those who have a mindset of collaboration rather than competition. You win, you partners win and most of all, you customers and clients win.
Collaboration Rather Than Competition The Need for Wise Partnerships is Higher than Ever - To learn more about this author, visit Kathleen Gage's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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