Internet Marketing - What's stopping your success?
Internet Marketing - What's stopping your success?
Although the essence of my business has remained relatively close to what is was 15 years ago is has actually gone through numerous transitions. Through it all the primary aspects that have allowed me to enjoy a profitable business were to lay an extremely solid foundation and have systems in place.
The foundation
A huge part of the foundation and systems is to be clear on my market and to build a responsive list of clients and potential clients. In the world of Internet marketing this list can be referred to as an opt-in list.
Not a day goes by that I don't have people asking me what I attribute my success to. Many of those people pay me to guide them in building their business.
How responsive is your opt-in list?
Hands down, a huge part of my success is the quality and responsiveness of my opt-in list. Additionally, how much my market trusts me and the credibility I bring to the table. Simple. Or so one would think.
What boggles my mind is when someone asks what I have done to succeed, I tell them and then they attempt to reinvent the wheel. The fact is, I learned about the need to build a very responsive list from my mentors and other highly successful online marketers. So not only do I chant, "Build a list. Build a list. Build a list," so does every other successful marketer I know.
Now you might be saying, "I'm not a marketer!" if you own a business you need to be.
So why is it so difficult for some people to understand the need to build a responsive opt-in list?
Primary reasons this won't work.
There can be a number of reasons. One, they just don't "get" how important this is. Two, they don't know how. Three, it takes time, effort and commitment.
For those who don't realize how important it is I recommend you open your mind up to accept this fact. For those who don't know how, there is plenty of information available on the Internet that can outline specific steps.
If you don't do this you won't grow
For those who are not willing to put the time and effort into building a list all I can say is, "Then how do you expect to grow your business?" Obviously if someone is not willing to put time and effort into their business shouldn't have a business. Simple as that.
To give you an idea of what I do to build my list, read on.
I have a very focused approach to building my list. I use various processes to grow my list such as article writing, blogging, Social Network involvement, teleseminars, Joint Venture Partnerships, advertising online (both paid and free) and forum involvement to name just a few.
As you build your list you also have to have a plan of what you will do with the list. You have to know how you will bring value to your readers, how you will gain their trust, and what products and services you can offer to them.
Internet Marketing Whats stopping your success - To learn more about this author, visit Kathleen Gage's Website.
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I've owned and operated my business for years. Nearly 15 to be exact. In this time I have seen ups and downs in the economy, watched numerous business start and within a short period of time end, and watched other businesses flourish. I am fortunate to be among those business owners who have prospered and continue to do so. However, it hasn't always been that way. Before I could enjoy a successful business I had to employ certain practices.
Although the essence of my business has remained relatively close to what is was 15 years ago is has actually gone through numerous transitions. Through it all the primary aspects that have allowed me to enjoy a profitable business were to lay an extremely solid foundation and have systems in place.
The foundation
A huge part of the foundation and systems is to be clear on my market and to build a responsive list of clients and potential clients. In the world of Internet marketing this list can be referred to as an opt-in list.
Not a day goes by that I don't have people asking me what I attribute my success to. Many of those people pay me to guide them in building their business.
How responsive is your opt-in list?
Hands down, a huge part of my success is the quality and responsiveness of my opt-in list. Additionally, how much my market trusts me and the credibility I bring to the table. Simple. Or so one would think.
What boggles my mind is when someone asks what I have done to succeed, I tell them and then they attempt to reinvent the wheel. The fact is, I learned about the need to build a very responsive list from my mentors and other highly successful online marketers. So not only do I chant, "Build a list. Build a list. Build a list," so does every other successful marketer I know.
Now you might be saying, "I'm not a marketer!" if you own a business you need to be.
So why is it so difficult for some people to understand the need to build a responsive opt-in list?
Primary reasons this won't work.
There can be a number of reasons. One, they just don't "get" how important this is. Two, they don't know how. Three, it takes time, effort and commitment.
For those who don't realize how important it is I recommend you open your mind up to accept this fact. For those who don't know how, there is plenty of information available on the Internet that can outline specific steps.
If you don't do this you won't grow
For those who are not willing to put the time and effort into building a list all I can say is, "Then how do you expect to grow your business?" Obviously if someone is not willing to put time and effort into their business shouldn't have a business. Simple as that.
To give you an idea of what I do to build my list, read on.
I have a very focused approach to building my list. I use various processes to grow my list such as article writing, blogging, Social Network involvement, teleseminars, Joint Venture Partnerships, advertising online (both paid and free) and forum involvement to name just a few.
As you build your list you also have to have a plan of what you will do with the list. You have to know how you will bring value to your readers, how you will gain their trust, and what products and services you can offer to them.
Internet Marketing Whats stopping your success - To learn more about this author, visit Kathleen Gage's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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