Tweet

Online market research – find out what’s hot and what’s not!

Written by: Kathleen Gage

Article Overview: One of the most important things you can do as you grow your business is to know who your market is and what they want. A great way to find out what’s “hot” is to conduct online research. Although a great recommendation, many people have no clue where to begin. Often marketing experts tell you what to do, but not how. Today, I am giving you a how.

Online market research – find out what’s hot and what’s not!

One of the most important things you can do as you grow your business is to know who your market is and what they want.

A great way to find out what’s “hot” is to conduct online research. Although a great recommendation, many people have no clue where to begin.

Often marketing experts tell you what to do, but not how. Today, I am giving you a how.

An excellent resource to find out what is of high interest is Amazon.com. That’s right, good ole’ Amazon.com.

A quick visit to the book section of Amazon.com will show you what books are the bestsellers at any given point on any given day. You can look at the overall bestsellers or you can go into subcategories.

For example, the top seller in November, 2008 over all is no surprise. It is Barack Obama’s book, The Audacity of Hope: Thoughts on Reclaiming the American Dream.

Actually, the two top sellers as of this posting are both by president elect, Barack Obama. With Tuesday’s election, these two books are literally flying off the shelves with both online and offline stores.

Moving into your market research, let’s say your market is interested in food. You simply click the link on the left side of the page to take you to the cooking, food and wine section. There you will find numerous bestsellers in that category. One of the most popular books is by Rachael Ray. Another is by Martha Stewart. With the holidays just around the corner, recipe books are going to be very popular.

Moving into the New Year it is likely diet books will become bestsellers.

Accessing this information will help you to know what the market has a high interest in at any particular time. This allows you to customize your marketing and promotions material to address your market’s needs.

Amazon.com is just one way to research what the market is interested in. There are dozens upon dozens of other ways. With Google at your finger tips you are only limited by your imagination.

Related Articles
  For Good SEO You Must Go Back To Basics
  Powerful Relationship Selling
  Getting to your North Pole
  Considering Canadian equipment leasing ? What Leasing Companies Offer The Best Equipment financing
  Attitude always win over knowledge

Article Tags: authors, book marketing, internet marketing, making money on the internet, online business, online marketing
Referred by: http://www.sandcconsulting.com



Related Forum Posts
Mastermind Groups - Hi Guys I just wondered whats the 'Mastermind Groups' section about on the forum?
Re: What Sells Online? - I agree with topeyinka, Information products(how to's) are whats selling right now.
Re: Businesswomen in the news - Sad but true isnt it. That is one of the main reasons I dont really watch the news or read papers...I find it all to dark and gloomy. I prefer to have people around me to keep me up to speed on whats going on, but without all the media and negative commentary. What you focus on expands, so I focus on the positive. Thats why you always find me watching Oprah versus CNN. Maybe its niave but you know what....I'm happy and successful and thats what matters to me. J
Re: help wanted in u.k. - Thanks David and everyone who took an interest in my little project, It is a real ignored lost stray puppy dog of a project, but its got a great heart and soul, only God knows whats going to happen ,but its got a foothold in the states now and I am satisfied with that or anything really. cheers Brendan
Re: Kevin's Case Study #6 - Marketing an information resource? - Hey Sebastian, Congrats are starting to think beyond whats currently being done. My question is why do you want to get away from lead generation if that is where you make your money. What if you just because THE SOURCE for lead generation and high value content/information? Then you'd get more business because franchisors would HAVE to be listed with you.... J


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The new marketing question. Will they follow?

Fear Factors in Small Business: Sales & Marketing

Let's Skip the Offshore Horror Stories

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.