Sustainable income through eProduct development and marketing
One of the most rewarding parts of having an online business is the opportunity to communicate with folks around the globe. There are a number of ways this can be done; simple email messages, ezines, teleseminars, blogging, social marketing, and of course various eProducts.
All of these methods should be a part of your overall business model. You will gain greater results by a combined effort. However, one of my favorites is eProduct development with eReports at the top of the list. eProducts serve a number of purposes with some of the greatest benefits being to build credibility, expert status and revenues.
However, it takes more than simply developing a product to make it a valuable asset to your business. You also have to "get the word out" to your market.
If you're one of those who believe "build it and they will come" now is the time to rethink this. Yes, you have to build it, but "they will come" is not necessarily true unless of course, they know about it.
Let's assume you have a stellar report; one that will definitely provide a solution for your customers' problems. Now comes the fun part; getting the word out.
Here are a few ways to let your readers know about the report:
• Your own opt in list. If you are not putting a lot of attention on building your subscriber list I highly recommend you change that immediately. As your readers get to know, like and trust you, they tend to buy from you.
• Affiliate partners - For people new to the world of Internet marketing they may not see the value of having others selling their information. Those of us who have been doing this for any length of time wouldn't dream of doing business without the partnerships we have developed. Affiliate sales create a win/win/win.
• Blogging - Write a blog posting that focuses on one or two aspects of your report. Add the landing page link to the end of the post.
• Social marketing - utilize the power of Twitter, Facebook, LinkedIn, YouTube, and other locations your market "hangs out" in. Write a short message with a link back to a blog posting about your report or the actual landing page where readers can access the report.
• Article marketing - write articles addressing a portion of the solution. At the end, put a link back to a landing page where readers can opt in or purchase your report. Submit the article to 5 - 10 main directories. One of my favorites is Ezine Articles.com
• Sig files - You can utilize your email sig file and forum sig files to promote your report. This is a very underutilized method. When done right you can realize a great deal of interest from readers.
• Media releases - A very underutilized and yet, extremely effective way to promote your report is with media releases. There is a fine art to writing and distributing media releases.
An incredible benefit of having eProducts is that even when you cannot be fully present in your business, the fact you have your systems in place allow you to continue to generate ongoing revenue.
Sustainable income through eProduct development and marketing - To learn more about this author, visit Kathleen Gage's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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