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Teleseminars - A Winning Price Point For Backend Products
| Guest post by: Kathleen Gage |
Article Overview: There are countless ways to generate revenues from teleseminars. One of the best is with low priced reports. But what do you charge? Discover price points that generate lots of sales.
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Free Download - Do you resist or accept the unexpected? By Kathleen Gage |
Teleseminars - A Winning Price Point For Backend Products
I am a proponent of finding numerous ways to turn teleseminar content in multiple streams of revenue. When I first began offering teleseminars seven or eight years ago I didn't realize the revenue potential. Because of this I likely left hundreds of thousands of dollars on the table.
You don't need to have this happen. Start from the beginning to look for as many ways as possible to repurpose the content of your teleseminars into other revenue streams.
One of my favorites is low priced reports. An area that many people get stuck on this is knowing what to charge.
You can price your reports at just about any price point you want to. I've sold reports for as little as $7 and done very well at that price point as have countless other experts. Another common price point is $17. Still another is $27.
You can price the report higher if you sell the report plus the audio. In reality, you can go up to $37, $47, $57, etc. Price point depends on market demand and relevance of your information to the needs of the market.
Notice that I have the number 7 as the last digit of my prices. Why? Well, there have been marketing and pricing studies that have shown that a price point that ends in 7, 9, and 5 work very well - with 7 being the best of all three. Thus, if you're going to price something, stick with amounts such as $7, $17, $27, $37, $47, $97, etc.
Choose your price point carefully. Lower is not necessarily the best choice. When you undercharge you may be devaluing your information, your products and services.
You need to research price points. You need to test pricing. You need to play with numbers and see what the market will bear. Find the sweet spot of what your customers will pay.
The research and testing on price points is part of the process, but well worth the time and energy invested.
Also consider buying reports from other experts. This gives you great insight into what others are doing.
Once you get a feel for what your market will pay you are in a great position to increase your monthly revenue substantially. The key though is to simply start. Otherwise you will make the same mistake I made early on; missing out on lots of revenues.
Teleseminars - do you know which to offer your market?
Teleseminars - 3 Effective Types You Can Offer
The Beauty of Backend Sales
Twelve Creative Ideas for Using Teleseminars to Grow Your Business
Make Exponential Profits With Backend Sales-Part 1
Teleseminars - Turn Content Into Money Making Reports
Teleseminars - Building Credibility Before, During and After
Market Your Expertise Online Through Teleseminars
Recession proof your business with teleseminars
Make Exponential Profits With Backend Sales-part 2
Teleseminars - Make Lots of Money With One Simple Strategy
Attention Authors! Sell Lots of Books with Teleseminars!
The Power and Profit of Teleseminars
Teleseminars for Virtually Any Need and Any Market
Make Exponential Profits With Backend Sales-Part 3
Teleseminars - 5 Elements of a Successful Lead Capture Page
Make Exponential Profits With Backend Sales - Part 4
Teleseminars - One of the Best Ways to Build Your Business and Your Revenues
Smarter Business Marketing: Stop Falling Into the Marketing 'Do Over' Trap
Six Step Checklist to Deliver Teleseminars
Referred by: http://www.sandcconsulting.com
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About the Author: Kathleen Gage RSS for Kathleen's articles - Visit Kathleen's website http://www.streetsmartsmarketing.com/VIP1.htm Kathleen works with consciously focused speakers, authors, coaches and consultants helping them to build six figure businesses by packaging their knowledge so they can reach more of their market, impact positive change and create multiple streams of revenue. Click here to visit Kathleen's website   Getting hooked helps you grow spiritually Teleseminars Make Lots of Money With One Simple Strategy Sustainable income through eProduct development and marketing Is Twitter useful or a waste of time for authors Judge for yourself Teleseminars 7 Steps to Creating Engaging Content |
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- here's my opinion that was derived from the person I heard it from (Russell Brunson)
I view internet Marketing products as a Ladder.
At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($)
One-to-One Coaching ($$$$$$)
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Teleseminars ($$$$)
Video($$$)
Audio ($$)
ebooks ($)
I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
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