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Teleseminars - What Cookies and Teleseminars Have in Common

Guest post by: Kathleen Gage

Article Overview: A little known secret for converting visitors into paying teleseminar customers is to satisfy the

Teleseminars - What Cookies and Teleseminars Have in Common

A little known secret for converting visitors into paying teleseminar customers is to satisfy the "try before you buy" mentality.

Someone who was a master at this is Debbie Fields founder of Mrs. Field's Cookies. The problem was that when she first began her business no one believed she would succeed.

Even though her husband's business acquaintances loved her cookies when she asked them about starting a cookie business none of them thought it was a good idea. "Bad idea," they said with their mouths stuffed full of cookies.

"Give it up," they said, "There's no way." Debbi's mother, her in-laws, and her friends and fellow students at Los Altos Junior College also said she would fail.

Against all odds Debbie Fields signed a lease for her first cookie store in Palo Alto, California on August 18, 1977. She opened her store at 9 a.m., but by noon nobody had bought even one cookie.

Frustrated, but not ready to give up, she took samples to people on the streets. They liked the samples so much many of them returned to actually buy cookies.

Providing free samples to potential customers remained a cornerstone of her business in the years to come. Imagine that. Almost everyone thought she would fail, but by offering "samples" she built an empire.

The same principle holds true for you. Before you launch into trying to sell potential customers who may know very little about you, your products or your services, give them a "taste".

The way to do this is offer a preview teleseminar. It's amazing how many people will hear and read this important recommendation on hosting preview calls and yet, continue to do things their own way. You will realize a greater result if you are willing to lay a very solid foundation which includes preview calls.

One client I worked with was struggling to make money in her business. She was barely getting by when she decided to hire me as her mentor.

What she had working in her favor is she had a very solid market reach, a clearly defined market and is one of the most highly respected experts in her market. Yet, sales were not at all what she wanted or needed to keep her business profitable.

The solution we worked on was a series of preview teleseminars that led into a $4,000 program available to only 25 people. The result; hundreds of people on her preview calls and all 25 spots filled within a very short period of time.

Not only did she make a substantial amount of money with this formula she had hundreds of potential buyers who were introduced to her by way of the preview call. Potential buyers for her other products and services.

Keep this story in mind as you develop your teleseminars. It's not simply what you do in the short term that matters, but rather what the potential in the long term is.

Once people are in your database there is unlimited opportunity available to you.

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Article Tags: making money with teleseminars, teleseminars, teleseminars for money
Referred by: http://www.sandcconsulting.com



Related Forum Posts
Re: need pricing help please - here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.
Re: need pricing help please - [quote="jvprosperity":t4htv1h6]here's my opinion that was derived from the person I heard it from (Russell Brunson) I view internet Marketing products as a Ladder. At the bottom of the Ladder is ebooks and at the top is One on One Coaching. so the ladder would look like this starting from the Top ($$$) to Bottom($) One-to-One Coaching ($$$$$$) Workshops ($$$$$) Teleseminars ($$$$) Video($$$) Audio ($$) ebooks ($) I agree with this methodology mainly because of the convenience factor and value from the customers point of view.[/quote:t4htv1h6] I also agree with this methodology, but sometimes some ebooks sell more in 2 digits. My 26 pages report sell for $9.77
Suggestion - How about profiling Debbie Fields of Mrs. Fields Cookies or Madame Walker? Both seem like they would have valuable lessons to offer other women entrepreneurs.
Funnies - Hi There, Here are some bad headlines: Red Tape Holds Up New Bridge Eye Drops Off Shelf Hospitals Are Sued By 7 Foot Doctors Inclued Your Children When Baking Cookies Safety Experts Say School Bus Passengers Should Be Belted Kindest regards Beat
Reality in Television - [quote="SueB":2xhla35c]I've been watching Cashmere Mafia but not Lipstick Jungle. What I like about CM is that these incredibly powerful and success business women are imperfect and older. Kudos to Hollywood for hiring 3 lead actresses who are actually 39-40 vs 25 playing older. The 4th is early-mid 30's.... I'm not sure how old the actresses were in Sex and the City when it aired... Imperfect in that they do have challenges balancing the various aspects of their lives. Take Juliet for instance. She's this high-ranking if not head of some large company (I don't really know what she does) yet she let her husband take care of the money! She probably knows the cash flow particulars for her business though. Common error that many women make but that you wouldn't expect a power woman to make. In this week's episode I thought it was rather interesting and perceptive of the Mia character to realize that her ex-fiancee Jack could only be with her if he was on the same level career-wise. Otherwise his self-esteem took a beating and he left. Her fear being that this is a pattern that would continue. Mind you, her character didn't do anything to support his self esteem when they were competing for the same position. Just a few thoughts...[/quote:2xhla35c] Interesting how they are incorporating real life mistakes that many women make and having their characters do the same things. You gave a couple of very good examples. I can't believe the people - male or female - who turn their paychecks over to their spouse or significant other and have no clue where it goes. I have an aunt that did that for 10+ years and then he husband left - with a large chunk of money she didn't know "they" had. Then she got married some years later and did it again. I wonder sometimes what it takes for people to learn a lesson. Shri


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